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Rural Tourism: Does It Matter for Sustainable Farmers’ Income?

Author

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  • Yugang He

    (College of Commerce, Jeonbuk National University, Jeonju 54896, Korea)

  • Jingnan Wang

    (College of Economics, Qufu Normal University, Rizhao 276826, China)

  • Xiaodan Gao

    (College of Commerce, Jeonbuk National University, Jeonju 54896, Korea)

  • Yinhui Wang

    (College of Commerce, Jeonbuk National University, Jeonju 54896, Korea)

  • Baek Ryul Choi

    (College of Commerce, Jeonbuk National University, Jeonju 54896, Korea)

Abstract

With the continuous promotion of China’s new rural construction, rural tourism is considered to be an important driving force to promote the sustainable development of rural economy. Sustainable farmers’ income is a major part of the sustainable development of rural economy. Therefore, this paper attempts to explore the effect of rural tourism on sustainable farmers’ income. Using China’s provincial panel data over the period of 2003 to 2020 and employing the mediation effect model to perform empirical analysis, four results are obtained: (1) rural tourism positively and significantly affects sustainable farmers’ income. However, among five kinds of farmers’ income, the coefficients in magnitude are different. (2) A mediation effect of rural ecological environment on the relationship between rural tourism and sustainable farmers’ income exists. (3) A mediation effect of urbanization on the relationship between rural tourism and sustainable farmers’ income also exists. (4) On the whole, the mediation effect of rural ecological environment on the relationship between rural tourism and sustainable farmers’ income is less than that of the mediation effect of urbanization. Based on the evidence this paper provides, corresponding suggestions are raised to promote sustainable farmers’ income.

Suggested Citation

  • Yugang He & Jingnan Wang & Xiaodan Gao & Yinhui Wang & Baek Ryul Choi, 2021. "Rural Tourism: Does It Matter for Sustainable Farmers’ Income?," Sustainability, MDPI, vol. 13(18), pages 1-16, September.
  • Handle: RePEc:gam:jsusta:v:13:y:2021:i:18:p:10440-:d:638877
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    References listed on IDEAS

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    4. Krzysztof Widawski & Alicja Krzemińska & Anna Zaręba & Anna Dzikowska, 2023. "A Sustainable Approach to Tourism Development in Rural Areas: The Example of Poland," Agriculture, MDPI, vol. 13(10), pages 1-24, October.
    5. Jianwei Qi & Yayan Lu & Fang Han & Xuankai Ma & Zhaoping Yang, 2022. "Spatial Distribution Characteristics of the Rural Tourism Villages in the Qinghai-Tibetan Plateau and Its Influencing Factors," IJERPH, MDPI, vol. 19(15), pages 1-21, July.
    6. Mirela Stoian & Raluca Andreea Ion & Vlad Constantin Turcea & Ionut Catalin Nica & Catalin Gheorghe Zemeleaga, 2022. "The Influence of Governmental Agricultural R&D Expenditure on Farmers’ Income—Disparities between EU Member States," Sustainability, MDPI, vol. 14(17), pages 1-14, August.
    7. Anna A. Mikhaylova & Jan A. Wendt & Dmitry V. Hvaley & Agnieszka Bógdał-Brzezińska & Andrey S. Mikhaylov, 2022. "Impact of Cross-Border Tourism on the Sustainable Development of Rural Areas in the Russian–Polish and Russian–Kazakh Borderlands," Sustainability, MDPI, vol. 14(4), pages 1-29, February.

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