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Social Bonding and Public Trust/Distrust in COVID-19 Vaccines

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  • Haywantee Ramkissoon

    (Derby Business School, College of Business, Law & Social Sciences, University of Derby, Derby DE22 1GB, UK
    School of Business & Economics, The Arctic University of Norway, Alta, 1621 Tromsø, Norway
    College of Business & Economics, University of Johannesburg, Johannesburg APB 17011, South Africa)

Abstract

COVID-19 vaccine hesitancy has been a growing concern. The pandemic has proved to be very complicated with the mutated virus. The Delta variant is contributing to a surge of cases across the globe. Vaccine hesitancy can be socially contagious, requiring more stringent efforts from policy makers and health professionals in promoting vaccine uptake. Some evidence shows that vaccine acceptance appears to have played an integral role in successfully controlling the pandemic. Vaccination acceptance, however, demands that the public has a good understanding of the vaccine’s benefits in promoting healthier societies and people’s quality of life. Unclear COVID-19 vaccine information can lead to distrust in vaccines and vaccine hesitancy. It is of paramount importance to communicate clear and unbiased vaccine information to the public to encourage vaccine uptake. Word of mouth communication remains important to further promote COVID-19 vaccine uptake in the community. This short paper discusses the role of social bonds and public trust/distrust and word of mouth communication in vaccine decision making.

Suggested Citation

  • Haywantee Ramkissoon, 2021. "Social Bonding and Public Trust/Distrust in COVID-19 Vaccines," Sustainability, MDPI, vol. 13(18), pages 1-6, September.
    • Handle: RePEc:gam:jsusta:v:13:y:2021:i:18:p:10248-:d:635458
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    References listed on IDEAS

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    Full references (including those not matched with items on IDEAS)

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