IDEAS home Printed from https://ideas.repec.org/a/gam/jsusta/v13y2021i18p10056-d631376.html
   My bibliography  Save this article

Emerging Consumer Healthy Lifestyles in Lithuania

Author

Listed:
  • Agnė Gadeikienė

    (School of Economics and Business, Kaunas University of Technology, Gedimino Str. 50, LT-44239 Kaunas, Lithuania)

  • Laura Šalčiuvienė

    (Department of Marketing, Lancaster University Management School, Lancaster LA1 4YX, UK)

  • Jūratė Banytė

    (School of Economics and Business, Kaunas University of Technology, Gedimino Str. 50, LT-44239 Kaunas, Lithuania)

  • Aistė Dovalienė

    (School of Economics and Business, Kaunas University of Technology, Gedimino Str. 50, LT-44239 Kaunas, Lithuania)

  • Mindaugas Kavaliauskas

    (Department of Applied Mathematics, Faculty of Mathematics and Natural Sciences, Kaunas University of Technology, Studentu Str. 50, LT-51368 Kaunas, Lithuania)

  • Žaneta Piligrimienė

    (School of Economics and Business, Kaunas University of Technology, Gedimino Str. 50, LT-44239 Kaunas, Lithuania)

Abstract

Consumer lifestyle is considered one of the important predictors of sustainable consumption behavior at the individual, community and societal levels. In this paper, the healthy lifestyle of consumers is analyzed and defined as the lifestyle that explains how people live in terms of health. This study focuses on consumers’ healthy lifestyle clusters and offers an updated healthy lifestyle measurement tool that can be used to segment consumers into specific segments according to six healthy lifestyle domains: physical, mental, emotional, social, spiritual and intellectual health. An online survey with 645 respondents of different socio-demographic profiles was conducted in Lithuania. Based on data collected through questionnaires, specific segments were identified using self-organizing maps and cluster analysis methods. The findings suggest that four different segments could represent consumers concerning their healthy lifestyles. The results will be of use to companies initiating marketing campaigns to target different consumer groups with their brands and offering healthy lifestyle-related products and services to consumers in Lithuania. The findings are also valuable for public policymakers and opinion leaders who foster healthy lifestyles and seek to form a public opinion regarding sustainable consumption.

Suggested Citation

  • Agnė Gadeikienė & Laura Šalčiuvienė & Jūratė Banytė & Aistė Dovalienė & Mindaugas Kavaliauskas & Žaneta Piligrimienė, 2021. "Emerging Consumer Healthy Lifestyles in Lithuania," Sustainability, MDPI, vol. 13(18), pages 1-23, September.
    • Handle: RePEc:gam:jsusta:v:13:y:2021:i:18:p:10056-:d:631376
    as

    Download full text from publisher

    File URL: https://www.mdpi.com/2071-1050/13/18/10056/pdf
    Download Restriction: no
    File URL: https://www.mdpi.com/2071-1050/13/18/10056/
    Download Restriction: no
    ---><---

    References listed on IDEAS

    as
    1. Zoltán Szakály & József Popp & Enikő Kontor & Sándor Kovács & Károly Pető & Helga Jasák, 2017. "Attitudes of the Lifestyle of Health and Sustainability Segment in Hungary," Sustainability, MDPI, vol. 9(10), pages 1-16, September.
    2. Lee, Joon Sung & Kwak, Dae Hee & Bagozzi, Richard P., 2021. "Cultural cognition and endorser scandal: Impact of consumer information processing mode on moral judgment in the endorsement context," Journal of Business Research, Elsevier, vol. 132(C), pages 906-917.
    3. Marko Sarstedt & Erik Mooi, 2019. "A Concise Guide to Market Research," Springer Texts in Business and Economics, Springer, edition 3, number 978-3-662-56707-4, August.
    4. Calderon-Monge, Esther & Pastor-Sanz, Ivan & Sendra Garcia, F. Javier, 2020. "Analysis of sustainable consumer behavior as a business opportunity," Journal of Business Research, Elsevier, vol. 120(C), pages 74-81.
    5. Sooyeon Choi & Richard A. Feinberg, 2021. "The LOHAS (Lifestyle of Health and Sustainability) Scale Development and Validation," Sustainability, MDPI, vol. 13(4), pages 1-17, February.
    6. Chen, Kee Kuo, 2014. "Assessing the effects of customer innovativeness, environmental value and ecological lifestyles on residential solar power systems install intention," Energy Policy, Elsevier, vol. 67(C), pages 951-961.
    7. Marko Sarstedt & Erik Mooi, 2019. "The Market Research Process," Springer Texts in Business and Economics, in: A Concise Guide to Market Research, edition 3, chapter 2, pages 11-24, Springer.
    Full references (including those not matched with items on IDEAS)

    Most related items

    These are the items that most often cite the same works as this one and are cited by the same works as this one.
    1. Sarker, Moniruzzaman & Mohd-Any, Amrul Asraf & Kamarulzaman, Yusniza, 2021. "Validating a consumer-based service brand equity (CBSBE) model in the airline industry," Journal of Retailing and Consumer Services, Elsevier, vol. 59(C).
    2. Sarstedt, Marko & Hair, Joseph F. & Cheah, Jun-Hwa & Becker, Jan-Michael & Ringle, Christian M., 2019. "How to specify, estimate, and validate higher-order constructs in PLS-SEM," Australasian marketing journal, Elsevier, vol. 27(3), pages 197-211.
    3. Marko Sarstedt & Christian M Ringle & Jun-Hwa Cheah & Hiram Ting & Ovidiu I Moisescu & Lacramioara Radomir, 2020. "Structural model robustness checks in PLS-SEM," Tourism Economics, , vol. 26(4), pages 531-554, June.
    4. Mahfuzur Rahman & Che Ruhana Isa & Muhammad Mehedi Masud & Moniruzzaman Sarker & Nazreen T. Chowdhury, 2021. "The role of financial behaviour, financial literacy, and financial stress in explaining the financial well-being of B40 group in Malaysia," Future Business Journal, Springer, vol. 7(1), pages 1-18, December.
    5. Marko Sarstedt & Jun-Hwa Cheah, 2019. "Partial least squares structural equation modeling using SmartPLS: a software review," Journal of Marketing Analytics, Palgrave Macmillan, vol. 7(3), pages 196-202, September.
    6. Rafael Sancho-Zamora & Isidro Peña-García & Santiago Gutiérrez-Broncano & Felipe Hernández-Perlines, 2021. "Moderating Effect of Proactivity on Firm Absorptive Capacity and Performance: Empirical Evidence from Spanish Firms," Mathematics, MDPI, vol. 9(17), pages 1-15, August.
    7. Basco, Rodrigo & Hair, Joseph F. & Ringle, Christian M. & Sarstedt, Marko, 2022. "Advancing family business research through modeling nonlinear relationships: Comparing PLS-SEM and multiple regression," Journal of Family Business Strategy, Elsevier, vol. 13(3).
    8. Stephanie Schwipper & Severine Peche & Gertrud Schmitz, 2020. "Mobile Location-Based Services’ Value-in-Use in Inner Cities: Do a Customer’s Shopping Patterns, Prior User Experience, and Sales Promotions Matter?," Schmalenbach Business Review, Springer;Schmalenbach-Gesellschaft, vol. 72(4), pages 511-564, October.
    9. Bárbara Sofía Pasaco-González & Ana María Campón-Cerro & Ana Moreno-Lobato & Elena Sánchez-Vargas, 2023. "The Role of Demographics and Previous Experience in Tourists’ Experiential Perceptions," Sustainability, MDPI, vol. 15(4), pages 1-17, February.
    10. Robertson, Jeandri & Caruana, Albert & Ferreira, Caitlin, 2023. "Innovation performance: The effect of knowledge-based dynamic capabilities in cross-country innovation ecosystems," International Business Review, Elsevier, vol. 32(2).
    11. Todorović Jadranka Đurović & Đorđević Marina & Krstić Marko, 2020. "The Impact of Corporate Income Tax on Gross Domestic Product - The Case of the Republic of Serbia," Economic Themes, Sciendo, vol. 58(3), pages 311-326, September.
    12. Tomáš Gajdošík, 2020. "Smart tourists as a profiling market segment: Implications for DMOs," Tourism Economics, , vol. 26(6), pages 1042-1062, September.
    13. Maurice Doyon & Stéphane Bergeron & Jacinthe Cloutier, 2022. "Analyse des préférences des résidents-propriétaires de la ville de Québec pour l’aménagement de bassins de rétention à proximité," CIRANO Working Papers 2022s-17, CIRANO.
    14. Donnelly, Shannon & Gee, Liz & Silva, Emmanuel Sirimal, 2020. "UK mid-market department stores: Is fashion product assortment one key to regaining competitive advantage?," Journal of Retailing and Consumer Services, Elsevier, vol. 54(C).
    15. Liying He & Kamisah Ismail, 2023. "Do staff capacity and performance-based budgeting improve organisational performance? Empirical evidence from Chinese public universities," Palgrave Communications, Palgrave Macmillan, vol. 10(1), pages 1-16, December.
    16. Anzel van den Bergh-Lindeque & Sune Ferreira-Schenk & Zandri Dickason-Koekemoer, 2021. "Individual Investor Risk Tolerance from a Behavioural Finance Perspective in Gauteng, South Africa," International Journal of Economics and Financial Issues, Econjournals, vol. 11(4), pages 53-65.
    17. Telma Mendes & Carina Silva & Alexandra Braga, 2023. "Dancing with Giants: A Unified Framework for Cooperation Networks, Speed of Internationalisation, and Performance," Sustainability, MDPI, vol. 15(3), pages 1-32, January.
    18. Bauwens, Thomas, 2019. "Analyzing the determinants of the size of investments by community renewable energy members: Findings and policy implications from Flanders," Energy Policy, Elsevier, vol. 129(C), pages 841-852.
    19. Thøgersen, John, 2017. "Housing-related lifestyle and energy saving: A multi-level approach," Energy Policy, Elsevier, vol. 102(C), pages 73-87.
    20. Wang, Siqi & Cheah, Jun-Hwa & Lim, Xin-Jean & Leong, Yee Choy & Choo, Wei Chong, 2022. "Thanks COVID-19, I'll reconsider my purchase: Can fear appeal reduce online shopping cart abandonment?," Journal of Retailing and Consumer Services, Elsevier, vol. 64(C).

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:gam:jsusta:v:13:y:2021:i:18:p:10056-:d:631376. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    If CitEc recognized a bibliographic reference but did not link an item in RePEc to it, you can help with this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: MDPI Indexing Manager (email available below). General contact details of provider: https://www.mdpi.com .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.