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Green Innovation Risk Identification of the Manufacturing Industry under Global Value Chain Based on Grounded Theory

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  • Yingying Sun

    (School of Economics and Management, Harbin Engineering University, Harbin 150001, China)

  • Lei Wu

    (School of Economics and Management, Harbin Engineering University, Harbin 150001, China)

  • Shi Yin

    (College of Economics and Management, Hebei Agricultural University, Baoding 071001, China)

Abstract

Green innovation in the manufacturing industry has been widely recognized. Although green innovation can create economic, social, and ecological value, it is also a high-risk activity. We must facilitate and protect the value of green innovation through scientific and systematic management of the risks generated in the process of innovation. The primary task of risk management is risk identification. Therefore, based on the perspective of the global value chain, this paper identifies the risk of green innovation in the manufacturing industry using the research method of grounded theory. By examining the interview records of 25 manufacturing enterprise executives, we summarize and identify the four major risks and 31 risk factors of green innovation. The empirical results of this paper are as follows: (1) the green innovation risks of the manufacturing industry under the global value chain include green R&D risks under the global value chain; manufacturing risks under the global value chain; marketing risks under the global value chain; service risks under the global value chain. (2) Green R&D risks under the global value chain include seven risk factors; green manufacturing risks under the global value chain include 10 risk factors; green marketing risks under the global value chain include nine risk factors; green service risks under the global value chain include five risk factors.

Suggested Citation

  • Yingying Sun & Lei Wu & Shi Yin, 2020. "Green Innovation Risk Identification of the Manufacturing Industry under Global Value Chain Based on Grounded Theory," Sustainability, MDPI, vol. 12(24), pages 1-26, December.
    • Handle: RePEc:gam:jsusta:v:12:y:2020:i:24:p:10270-:d:459049
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    References listed on IDEAS

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    1. Yingying Sun & Kexin Bi & Shi Yin, 2020. "Measuring and Integrating Risk Management into Green Innovation Practices for Green Manufacturing under the Global Value Chain," Sustainability, MDPI, vol. 12(2), pages 1-33, January.
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