Examining the Moderating Role of Brand Loyalty among Consumers of Technology Products
Author
Abstract
Suggested Citation
Download full text from publisher
References listed on IDEAS
- Kiattipoom Kiatkawsin & Ian Sutherland, 2020. "Examining Luxury Restaurant Dining Experience towards Sustainable Reputation of the Michelin Restaurant Guide," Sustainability, MDPI, vol. 12(5), pages 1-16, March.
- Devinder Pal Singh, 2015. "Integration of TAM, TPB, and Self-image to Study Online Purchase Intentions in an Emerging Economy," International Journal of Online Marketing (IJOM), IGI Global, vol. 5(1), pages 20-37, January.
- Kressmann, Frank & Sirgy, M. Joseph & Herrmann, Andreas & Huber, Frank & Huber, Stephanie & Lee, Dong-Jin, 2006. "Direct and indirect effects of self-image congruence on brand loyalty," Journal of Business Research, Elsevier, vol. 59(9), pages 955-964, September.
- Jana Majerova & Wlodzimierz Sroka & Anna Krizanova & Lubica Gajanova & George Lazaroiu & Margareta Nadanyiova, 2020. "Sustainable Brand Management of Alimentary Goods," Sustainability, MDPI, vol. 12(2), pages 1-18, January.
- Chen, Lei-Da & Tan, Justin, 2004. "Technology Adaptation in E-commerce:: Key Determinants of Virtual Stores Acceptance," European Management Journal, Elsevier, vol. 22(1), pages 74-86, February.
- Xin Zhang & Xiaoyan Ding & Liang Ma & Gaoshan Wang, 2018. "Identifying Factors Preventing Sustainable Brand Loyalty among Consumers: A Mixed Methods Approach," Sustainability, MDPI, vol. 10(12), pages 1-13, December.
- I. Kahraman Arslan, 2020. "The Importance of Creating Customer Loyalty in Achieving Sustainable Competitive Advantage," Eurasian Journal of Business and Management, Eurasian Publications, vol. 8(1), pages 11-20.
- Lakshman Krishnamurthi & S. P. Raj, 1991. "An Empirical Analysis of the Relationship Between Brand Loyalty and Consumer Price Elasticity," Marketing Science, INFORMS, vol. 10(2), pages 172-183.
- George Cvetkovich & Michael Siegrist & Rachel Murray & Sarah Tragesser, 2002. "New Information and Social Trust: Asymmetry and Perseverance of Attributions about Hazard Managers," Risk Analysis, John Wiley & Sons, vol. 22(2), pages 359-367, April.
- Yong Wang & Shamim Chowdhury Ahmed & Shejun Deng & Haizhong Wang, 2019. "Success of Social Media Marketing Efforts in Retaining Sustainable Online Consumers: An Empirical Analysis on the Online Fashion Retail Market," Sustainability, MDPI, vol. 11(13), pages 1-27, June.
Citations
Citations are extracted by the CitEc Project, subscribe to its RSS feed for this item.
Cited by:
- Azin Yazdi & Sunder Ramachandran & Hoda Mohsenifard & Khaled Nawaser & Faraz Sasani & Behrooz Gharleghi, 2024. "The Ebb and Flow of Brand Loyalty: A 28-Year Bibliometric and Content Analysis," Papers 2402.13177, arXiv.org.
- Dariusz Dudek & Marcin Lipowski & Ilona Bondos, 2021. "Changing Energy Supplier on the Market with a Strong Position of Incumbent Suppliers—Polish Example," Energies, MDPI, vol. 14(13), pages 1-16, June.
Most related items
These are the items that most often cite the same works as this one and are cited by the same works as this one.- David R. Bell & Jeongwen Chiang & V. Padmanabhan, 1999. "The Decomposition of Promotional Response: An Empirical Generalization," Marketing Science, INFORMS, vol. 18(4), pages 504-526.
- Hemlata Gangwar & Hema Date, 2016. "Critical Factors of Cloud Computing Adoption in Organizations: An Empirical Study," Global Business Review, International Management Institute, vol. 17(4), pages 886-904, August.
- Richards, Timothy J. & Patterson, Paul M., 1999. "The Impact Of Promotion And Advertising On Choice Of Fruit Category And Apple Variety: A Latent-Class Approach," 1999 Annual meeting, August 8-11, Nashville, TN 21627, American Agricultural Economics Association (New Name 2008: Agricultural and Applied Economics Association).
- Hyun Joung Jin & Eun Young You, 2019. "Do Discounts in Ticket Prices Induce Sustainable Profit to Performing Arts Suppliers?," Sustainability, MDPI, vol. 11(14), pages 1-12, July.
- Jørgensen, Finn & Mathisen, Terje Andreas & Pedersen, Hassa, 2016. "Brand loyalty among Norwegian car owners," Journal of Retailing and Consumer Services, Elsevier, vol. 31(C), pages 256-264.
- Byun, Kyung-Ah (Kay) & Duhan, Dale F. & Dass, Mayukh, 2020. "The preservation of loyalty halo effects: An investigation of the post-product-recall behavior of loyal customers," Journal of Business Research, Elsevier, vol. 116(C), pages 163-175.
- Villas-Boas, Sofia Berto, 2007.
"Using Retail Scanner Data for Upstream Merger Analysis: Counterfactual Experiments in the Retail Coffee Market,"
CUDARE Working Papers
7163, University of California, Berkeley, Department of Agricultural and Resource Economics.
- Villas-Boas, Sofia B, 2007. "Using Retail Scanner Data for Upstream Merger Analysis: Counterfactual Experiments in the Retail Coffee Market," Department of Agricultural & Resource Economics, UC Berkeley, Working Paper Series qt5cn9d0rk, Department of Agricultural & Resource Economics, UC Berkeley.
- Hatice AYDIN, 2017. "Marka Guveni, Farkindaligi ve Benlik Imaj Uyumunun Marka Bagliligina Etkisinde Marka Askinin Aracilik Rolu," Ege Academic Review, Ege University Faculty of Economics and Administrative Sciences, vol. 17(2), pages 281-294.
- Navera Khan & Sidra Salam & Asifullah Sherpao, 2014. "Impact of Innovation on Customer Satisfaction and Brand Loyalty: A Case Study of Professionals," International Journal of Management Sciences, Research Academy of Social Sciences, vol. 3(9), pages 663-672.
- Tang, Wei & Mokhtarian, Patricia L, 2009.
"Accounting for Taste Heterogeneity in Purchase Channel Intention Modeling: An Example from Northern California for Book Purchases,"
Institute of Transportation Studies, Working Paper Series
qt9mg5s5g8, Institute of Transportation Studies, UC Davis.
- Tang, Wei & Mokhtarian, Patricia L, 2009. "Accounting for Taste Heterogeneity in Purchase Channel Intention Modeling: An Example from Northern California for Book Purchases," Institute of Transportation Studies, Working Paper Series qt3v25m8dc, Institute of Transportation Studies, UC Davis.
- Dan-Cristian Dabija & Brândușa Mariana Bejan & Claudiu Pușcaș, 2020. "A Qualitative Approach to the Sustainable Orientation of Generation Z in Retail: The Case of Romania," JRFM, MDPI, vol. 13(7), pages 1-20, July.
- Juan Gabriel Martínez-Navalón & Vera Gelashvili & José Ramón Saura, 2020. "The Impact of Environmental Social Media Publications on User Satisfaction with and Trust in Tourism Businesses," IJERPH, MDPI, vol. 17(15), pages 1-17, July.
- Rodríguez-Rad, Carlos & Sánchez del Rio-Vázquez, María-Elena, 2023. "The relevance of participation Behavior, organizational Commitment, and attitudinal loyalty to the management of professional associations," Journal of Business Research, Elsevier, vol. 154(C).
- Manish Gangwar & Nanda Kumar & Ram C. Rao, 2021. "Pricing Under Dynamic Competition When Loyal Consumers Stockpile," Marketing Science, INFORMS, vol. 40(3), pages 569-588, May.
- Peter Konhäusner, 2021. "Crowdsourcing in Sustainable Retail—A Theoretical Framework of Success Criteria," JRFM, MDPI, vol. 14(2), pages 1-21, February.
- Rosa-Branca Esteves & Joana Resende, 2016.
"Competitive Targeted Advertising with Price Discrimination,"
Marketing Science, INFORMS, vol. 35(4), pages 576-587, July.
- Rosa Branca Esteves & Joana Resende, 2011. "Competitive Targeted Advertising with Price Discrimination," NIPE Working Papers 08/2011, NIPE - Universidade do Minho.
- Rosa Branca Esteves & Joana Resende, 2013. "Competitive Targeted Advertising with Price Discrimination," NIPE Working Papers 07/2013, NIPE - Universidade do Minho.
- Carol Yirong Lu & Allan Cheng Chieh Lu, 2022. "Parasocial Interaction, Destination Personality Fit and Consumers’ Behavioral Intentions: The Case of TV Shopping," Sustainability, MDPI, vol. 14(15), pages 1-14, August.
- Thalia Metta Halim & Kiattipoom Kiatkawsin, 2021. "Beauty and Celebrity: Korean Entertainment and Its Impacts on Female Indonesian Viewers’ Consumption Intentions," Sustainability, MDPI, vol. 13(3), pages 1-19, January.
- Qian-Qian Huang & Hong-Jian Qu & Pei Li, 2022. "The Influence of Virtual Idol Characteristics on Consumers’ Clothing Purchase Intention," Sustainability, MDPI, vol. 14(14), pages 1-20, July.
- Chris Arnot & Peter C. Boxall & Sean B. Cash, 2006.
"Do Ethical Consumers Care About Price? A Revealed Preference Analysis of Fair Trade Coffee Purchases,"
Canadian Journal of Agricultural Economics/Revue canadienne d'agroeconomie, Canadian Agricultural Economics Society/Societe canadienne d'agroeconomie, vol. 54(4), pages 555-565, December.
- Chris Arnot & Peter Boxall & Sean Cash, 2006. "Do ethical consumers care about price? A revealed preference analysis of fair trade coffee purchases," Natural Field Experiments 00221, The Field Experiments Website.
More about this item
Keywords
business sustainability; brand loyalty; consumer behavior; repurchase intention; technology products; structural equation modeling;All these keywords.
Statistics
Access and download statisticsCorrections
All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:gam:jsusta:v:12:y:2020:i:23:p:9967-:d:452922. See general information about how to correct material in RePEc.
If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.
If CitEc recognized a bibliographic reference but did not link an item in RePEc to it, you can help with this form .
If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.
For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: MDPI Indexing Manager (email available below). General contact details of provider: https://www.mdpi.com .
Please note that corrections may take a couple of weeks to filter through the various RePEc services.