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Restaurant Industry Practices to Promote Healthy Sustainable Eating: A Content Analysis of Restaurant Websites Using the Value Chain Approach

Author

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  • Borham Yoon

    (Department of Retail, Hospitality, and Tourism Management, The University of Tennessee, Knoxville, TN 37996, USA)

  • Yeasun Chung

    (School of Hospitality and Tourism Management, Oklahoma State University, Stillwater, OK 74078, USA)

  • Kyungyul Jun

    (Department of Food and Nutritional Science, Kosin University, Busan 49104, Korea)

Abstract

The purpose of this study is to help researchers and restaurant owners gain an understanding of healthy sustainable initiatives within restaurant businesses. This study applied a content analysis of 93 restaurant chains’ websites with a systematic coding procedure. The study identified fifteen healthy sustainable initiatives under a value chain framework, four of which follow value chain dimensions: sourcing, production, marketing, and service. The most frequently mentioned healthy sustainable practice was presenting nutrition-related information, followed by providing healthy menu options and using organic/natural produce. Sit-down restaurants were more likely to engage in healthy sustainable eating initiatives than were fast-food restaurants (e.g., increasing the availability of healthy options, smaller/reduced portion sizes, using fresh and local food, and using healthy cooking methods). This study contributes to the restaurant/foodservice management and food marketing literature by showing a comprehensive picture of what U.S. restaurant chains are doing to promote healthy sustainable eating. The findings can be used as a benchmark tool for practitioners to evaluate and develop healthy sustainable restaurant initiatives and as the foundation of measurement items for scholars.

Suggested Citation

  • Borham Yoon & Yeasun Chung & Kyungyul Jun, 2020. "Restaurant Industry Practices to Promote Healthy Sustainable Eating: A Content Analysis of Restaurant Websites Using the Value Chain Approach," Sustainability, MDPI, vol. 12(17), pages 1-16, September.
    • Handle: RePEc:gam:jsusta:v:12:y:2020:i:17:p:7127-:d:407177
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    References listed on IDEAS

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    1. Bublitz, Melissa G. & Peracchio, Laura A., 2015. "Applying industry practices to promote healthy foods: An exploration of positive marketing outcomes," Journal of Business Research, Elsevier, vol. 68(12), pages 2484-2493.
    2. Young, L.R. & Nestle, M., 2002. "The contribution of expanding portion sizes to the US obesity epidemic," American Journal of Public Health, American Public Health Association, vol. 92(2), pages 246-249.
    3. Bart Nooteboom, 2007. "Service value chains and effects of scale," Service Business, Springer;Pan-Pacific Business Association, vol. 1(2), pages 119-139, June.
    4. Michael Maloni & Michael Brown, 2006. "Corporate Social Responsibility in the Supply Chain: An Application in the Food Industry," Journal of Business Ethics, Springer, vol. 68(1), pages 35-52, September.
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    Cited by:

    1. Neacşu Nicoleta Andreea & Tulbure Adriana, 2023. "Quality and Sustainability Strategies Implemented by Fast Food Restaurants," Proceedings of the International Conference on Business Excellence, Sciendo, vol. 17(1), pages 1559-1568, July.
    2. Shah, Priya & Dhir, Amandeep & Joshi, Rohit & Tripathy, Naliniprava, 2023. "Opportunities and challenges in food entrepreneurship: In-depth qualitative investigation of millet entrepreneurs," Journal of Business Research, Elsevier, vol. 155(PB).
    3. Borham Yoon & Jinha Lee & Heejin Lim, 2023. "Campus Dining Sustainability: A Perspective from College Students," Sustainability, MDPI, vol. 15(3), pages 1-11, January.

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