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Investigating Sustained Participation in Open Design Community in China: The Antecedents of User Loyalty

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  • Ruo-Yu Liang

    (School of Design, Jiangnan University, Wuxi 214122, China)

  • Wei Guo

    (School of Mechanical Engineering, Tianjin University, Tianjin 300072, China)

  • Ling-Hao Zhang

    (School of Design, Jiangnan University, Wuxi 214122, China)

  • Lei Wang

    (School of Mechanical Engineering, Tianjin University, Tianjin 300072, China)

Abstract

Understanding what drives user loyalty is a central theme in the research fields of open design community (ODC) and sustained innovation. Drawing on theories of network externalities and expectation disconfirmation, this paper develops a theoretical model reflecting the effect of determinants on user loyalty. The model is tested utilizing survey data amassed from 389 users of a typical ODC, Xiaomi Corporation’s forum, in China. The major findings of our work as follows: First, satisfaction plays the most important role in explaining the user loyalty to ODCs, and disconfirmation of fan care is the most critical factor influencing user satisfaction. Second, the perceived network size exerts negative impact on user loyalty to an ODC. Third, impacts of different factors on user loyalty vary due to gender difference. This research advanced the knowledge in Open Design by demonstrating the antecedents of participant’s loyalty towards ODC, and highlighting the motivations of individual’s open design participation behavior.

Suggested Citation

  • Ruo-Yu Liang & Wei Guo & Ling-Hao Zhang & Lei Wang, 2019. "Investigating Sustained Participation in Open Design Community in China: The Antecedents of User Loyalty," Sustainability, MDPI, vol. 11(8), pages 1-19, April.
    • Handle: RePEc:gam:jsusta:v:11:y:2019:i:8:p:2420-:d:225387
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    Cited by:

    1. Jing Zhang & Wei Guo & Ruoyu Liang & Lei Wang & Zhonglin Fu & Jiang Sun, 2022. "How to Find the Key Participants in Crowdsourcing Design? Identifying Lead Users in the Online Context Using User-Contributed Content and Online Behavior Analysis," Sustainability, MDPI, vol. 14(4), pages 1-17, February.
    2. Zhe Zhang, 2019. "Sustained Participation in Virtual Communities from a Self-Determination Perspective," Sustainability, MDPI, vol. 11(23), pages 1-18, November.
    3. Chuang Wang & Rongxin Zhou & Matthew K. O. Lee, 2021. "Can loyalty be pursued and achieved? An extended RFD model to understand and predict user loyalty to mobile apps," Journal of the Association for Information Science & Technology, Association for Information Science & Technology, vol. 72(7), pages 824-838, July.

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