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Incorporating the Value Proposition for Society with Business Models of Health Tourism Enterprises

Author

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  • Richard W. Butler

    (Department of Hospitality and Tourism Management, University of Strathclyde, 16 Richmond Street, Glasgow G1 1XQ, Scotland, UK)

  • Adam R. Szromek

    (Department of Organization and Management, Institute of Economy and Informatics, Silesian University of Technology, Akademicka 2A, 44-100 Gliwice, Poland)

Abstract

This article discusses the need to expand the concept of the value proposition, in order that this business model component includes the value for a customer, the value captured by the enterprise, and the value for the community, as well as benefits for the natural environment. The objective of the article is to identify sustainable development components that have been proposed for tourist enterprises in the research literature. The article proposes actions to complement existing tourist enterprises business models in order to give them the characteristics of a sustainable business model and to implement practices of value creation for the community. The research notes that the value captured by an enterprise determines the level of implementation of its economic objectives resulting from the value creation for the customer and implementation of social objectives (including pro-ecologic ones). The revenues of an enterprise depend, first of all, on meeting the expectations of the customer, meaning that they depend on the value proposition for the customer, and their volume will allow researchers to determine the possibility of creating value for the community. The expected tendency to create value for the community is argued to be proportional to the effectiveness of customer value influence, less the value captured by the enterprise. After an initial review of relevant literature, attention is focused on health tourism enterprises and how these principals can be applied in that context.

Suggested Citation

  • Richard W. Butler & Adam R. Szromek, 2019. "Incorporating the Value Proposition for Society with Business Models of Health Tourism Enterprises," Sustainability, MDPI, vol. 11(23), pages 1-19, November.
  • Handle: RePEc:gam:jsusta:v:11:y:2019:i:23:p:6711-:d:291331
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    References listed on IDEAS

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    2. Adam R. Szromek & Mateusz Naramski, 2019. "A Business Model in Spa Tourism Enterprises: Case Study from Poland," Sustainability, MDPI, vol. 11(10), pages 1-22, May.
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    Cited by:

    1. Zygmunt Kruczek & Adam R. Szromek, 2020. "The Identification of Values in Business Models of Tourism Enterprises in the Context of the Phenomenon of Overtourism," Sustainability, MDPI, vol. 12(4), pages 1-12, February.
    2. Eduardo Méndez‐León & Tatiana Reyes‐Carrillo & René Díaz‐Pichardo, 2022. "Towards a holistic framework for sustainable value analysis in business models: A tool for sustainable development," Business Strategy and the Environment, Wiley Blackwell, vol. 31(1), pages 15-31, January.
    3. Adam R. Szromek & Beata Hysa & Aneta Karasek, 2019. "The Perception of Overtourism from the Perspective of Different Generations," Sustainability, MDPI, vol. 11(24), pages 1-19, December.
    4. Adam R. Szromek & Zygmunt Kruczek & Bartłomiej Walas, 2019. "The Attitude of Tourist Destination Residents towards the Effects of Overtourism—Kraków Case Study," Sustainability, MDPI, vol. 12(1), pages 1-17, December.
    5. Adam R. Szromek, 2020. "Model of Business Relations in Spa Tourism Enterprises and Their Business Environment," Sustainability, MDPI, vol. 12(12), pages 1-20, June.
    6. Elena Pessot & Daniele Spoladore & Andrea Zangiacomi & Marco Sacco, 2021. "Natural Resources in Health Tourism: A Systematic Literature Review," Sustainability, MDPI, vol. 13(5), pages 1-17, March.
    7. Marek Jóźwiak & Patrycja Sieg, 2021. "Tourism Development in Post-Industrial Facilities as a Regional Business Model," Sustainability, MDPI, vol. 13(4), pages 1-16, February.
    8. Rosa Anaya-Aguilar & German Gemar & Carmen Anaya-Aguilar, 2021. "Challenges of Spa Tourism in Andalusia: Experts’ Proposed Solutions," IJERPH, MDPI, vol. 18(4), pages 1-17, February.

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