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Community Empowerment and Sustainable Tourism Development: The Mediating Role of Community Support for Tourism

Author

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  • Shahrukh Khalid

    (Department of Management Sciences, Bahria University Islamabad 46220, Pakistan)

  • Muhammad Shakil Ahmad

    (Department of Management Sciences, COMSATS University Islamabad, Attock 43600, Pakistan
    College of Hotel & Tourism Management, Kyung Hee University, Seoul 130–701, Korea)

  • T. Ramayah

    (School of Management, Universiti Sains Malaysia, Penang 11800, Malaysia
    Internet Innovation Research Center, Newhuadu Business School, Minjiang University, Fuzhou 350108, China)

  • Jinsoo Hwang

    (The College of Hospitality and Tourism Management, Sejong University, Seoul 143-747, Korea)

  • Insin Kim

    (Department of Tourism and Convention, Pusan National University, Busan 46241, Korea)

Abstract

Though community empowerment and sustainable tourism development (STD) have been discussed in the existing literature, little research has focused on the elaborate mechanisms between these two variables. Therefore, the present study examines the relationship between community empowerment and STD, along with the mediating role played by community support for tourism. Using social exchange theory, this research establishes theoretical relationships between vital variables for STD. A survey of empirical study was undertaken, and data were collected from 353 local residents in the northern area of Pakistan. The results for data analyses demonstrated a significant relationship between community empowerment and STD initiatives, and community support for tourism was shown to partially mediate the relationship between the two variables. The findings imply that high community empowerment enables the community to establish successful sustainable tourism development through local people’s support for tourism. This study contributes theoretically to identifying the idea that community members’ support for tourism has a crucial function bridging the link from community empowerment to sustain tourism in a local area.

Suggested Citation

  • Shahrukh Khalid & Muhammad Shakil Ahmad & T. Ramayah & Jinsoo Hwang & Insin Kim, 2019. "Community Empowerment and Sustainable Tourism Development: The Mediating Role of Community Support for Tourism," Sustainability, MDPI, vol. 11(22), pages 1-14, November.
    • Handle: RePEc:gam:jsusta:v:11:y:2019:i:22:p:6248-:d:284548
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    References listed on IDEAS

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    Cited by:

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