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The Process of Ethnocentralizing the Concept of Ecological Agroalimentary Products for the Romanian Urban Consumer

Author

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  • Alina Butu

    (National Institute of Research and Development for Biological Sciences, 060031 Bucharest, Romania)

  • Codrin Dinu Vasiliu

    (“Gh. Zane” Institute for Economic and Social Research, Romanian Academy, 700481 Iași, Romania)

  • Steliana Rodino

    (The Bucharest University of Economic Studies, 010374 Bucharest, Romania)

  • Ioan-Sebastian Brumă

    (“Gh. Zane” Institute for Economic and Social Research, Romanian Academy, 700481 Iași, Romania)

  • Lucian Tanasă

    (“Gh. Zane” Institute for Economic and Social Research, Romanian Academy, 700481 Iași, Romania)

  • Marian Butu

    (National Institute of Research and Development for Biological Sciences, 060031 Bucharest, Romania)

Abstract

In the case of the Romanian urban consumer, ecological agroalimentary products do not merely operate on the discursive line mapped by the rules of certification. The ecology of the agroalimentary products is reinterpreted and, thus, an interesting phenomenon occurs. The products perceived as natural, local, or peasant are seen as ecological enough to influence the purchase decision. Hence, according to the Romanian urban consumer, the ecological product stands for a symbolic projection provided by their own experience and trust level as a consumer. In the present paper, we aimed to go beyond the theory claiming that such behavior is determined by confusion in the social action of purchase and, following this line of interpretation, we also intended to identify the symbolic systems and hermeneutical criteria by which the Romanian urban consumer makes a social projection of ecological agroalimentary products through certain ethnocentralizing mechanisms. Our research paper was based on a qualitative and quantitative anthropological analysis that had, as a starting point, a questionnaire applied online (with a total of 1792 respondents, out of which 1342 were urban respondents).

Suggested Citation

  • Alina Butu & Codrin Dinu Vasiliu & Steliana Rodino & Ioan-Sebastian Brumă & Lucian Tanasă & Marian Butu, 2019. "The Process of Ethnocentralizing the Concept of Ecological Agroalimentary Products for the Romanian Urban Consumer," Sustainability, MDPI, vol. 11(22), pages 1-23, November.
    • Handle: RePEc:gam:jsusta:v:11:y:2019:i:22:p:6226-:d:284390
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    References listed on IDEAS

    as
    1. Lê, Sébastien & Josse, Julie & Husson, François, 2008. "FactoMineR: An R Package for Multivariate Analysis," Journal of Statistical Software, Foundation for Open Access Statistics, vol. 25(i01).
    2. Rusali, Mirela & Gavrilescu, Camelia, 2008. "Competitive Advantages and Disadvantages in Romania’s Agri-Food Trade -Trends and Challenges," 2008 International Congress, August 26-29, 2008, Ghent, Belgium 44118, European Association of Agricultural Economists.
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    Cited by:

    1. Anetta Barska & Julia Wojciechowska-Solis, 2020. "E-Consumers and Local Food Products: A Perspective for Developing Online Shopping for Local Goods in Poland," Sustainability, MDPI, vol. 12(12), pages 1-17, June.
    2. Ioan Sebastian Brumă & Codrin Dinu Vasiliu & Steliana Rodino & Marian Butu & Lucian Tanasă & Sebastian Doboș & Alina Butu & Oana Coca & Gavril Stefan, 2021. "The Behavior of Dairy Consumers in Short Food Supply Chains during COVID-19 Pandemic in Suceava Area, Romania," Sustainability, MDPI, vol. 13(6), pages 1-22, March.
    3. Lelia Voinea & Dorin Vicențiu Popescu & Mihaela Bucur & Teodor Mihai Negrea & Răzvan Dina & Calcedonia Enache, 2020. "Reshaping the Traditional Pattern of Food Consumption in Romania through the Integration of Sustainable Diet Principles. A Qualitative Study," Sustainability, MDPI, vol. 12(14), pages 1-25, July.
    4. Alina Butu & Ioan Sebastian Brumă & Lucian Tanasă & Steliana Rodino & Codrin Dinu Vasiliu & Sebastian Doboș & Marian Butu, 2020. "The Impact of COVID-19 Crisis upon the Consumer Buying Behavior of Fresh Vegetables Directly from Local Producers. Case Study: The Quarantined Area of Suceava County, Romania," IJERPH, MDPI, vol. 17(15), pages 1-25, July.
    5. Ioan Sebastian Brumă & Simona-Roxana Ulman & Cristina Cautisanu & Lucian Tanasă & Gabriel Vasile Hoha, 2021. "Sustainability in the Case of Small Vegetable Farmers: A Matrix Approach," Sustainability, MDPI, vol. 13(18), pages 1-32, September.

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