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Community Attachment Formation and Its Influence on Sustainable Participation in a Digitalized Community: Focusing on Content and Social Capital of an Online Community

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  • Sungwook Lee

    (LG CNS Co., Ltd., Seoul 07795, Korea)

  • Do-Hyung Park

    (School of Management Information Systems, Kookmin University, Seoul 02707, Korea)

Abstract

Individuals’ lives and behaviors progressively change as information technology evolves. Through the rapid growth of information technology, individuals can access abundant information and virtual networks and create online communities for information and knowledge exchange and other intellectual pursuits. Some of the most important aspects of community success involve the engagement, participation, and active discussion of and among community members. This study focuses on the user-generated content (UGC) community and explores the mechanism for formation of community attachment from the perspective of the content capital and social capital of community members. In addition, this study demonstrates the moderating effect of membership duration on the mechanism of community attachment formation. Finally, this study reveals that the attachment formed with content and social capital can affect the decision to either continue to participate in a current UGC service site, or move to an alternative site.

Suggested Citation

  • Sungwook Lee & Do-Hyung Park, 2019. "Community Attachment Formation and Its Influence on Sustainable Participation in a Digitalized Community: Focusing on Content and Social Capital of an Online Community," Sustainability, MDPI, vol. 11(10), pages 1-15, May.
    • Handle: RePEc:gam:jsusta:v:11:y:2019:i:10:p:2935-:d:233632
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    References listed on IDEAS

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    Cited by:

    1. Bong-Goon Seo & Do-Hyung Park, 2020. "Did You Invest Less Than Me? The Effect of Other’s Share of Investment on Psychological Ownership of Crowdfunding Projects," Sustainability, MDPI, vol. 12(5), pages 1-13, March.
    2. Junyoung Park & Do-Hyung Park, 2019. "A Sustainable Project Management Strategy against Multitasking Situations from the Viewpoints of Cognitive Mechanism and Motivational Belief," Sustainability, MDPI, vol. 11(24), pages 1-16, December.
    3. Taesoo Song & Up Lim, 2021. "The Effects of Mobility Expectation on Community Attachment: A Multilevel Model Approach," Sustainability, MDPI, vol. 13(6), pages 1-16, March.

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