Building Sustainability into Services Marketing: Expanding Decision-Making from a Mix to a Matrix
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- Rita Van Der Vorst & Anne Grafé-Buckens & William R. Sheate, 1999. "A Systemic Framework For Environmental Decision-Making," Journal of Environmental Assessment Policy and Management (JEAPM), World Scientific Publishing Co. Pte. Ltd., vol. 1(01), pages 1-26.
- Chungwon Woo & Yanghon Chung & Dongphil Chun & Seunghun Han & Dukhee Lee, 2014. "Impact of Green Innovation on Labor Productivity and its Determinants: an Analysis of the Korean Manufacturing Industry," Business Strategy and the Environment, Wiley Blackwell, vol. 23(8), pages 567-576, December.
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Cited by:
- Magdalena Kowalska, 2020. "SME Managers’ Perceptions of Sustainable Marketing Mix in Different Socioeconomic Conditions—A Comparative Analysis of Sri Lanka and Poland," Sustainability, MDPI, vol. 12(24), pages 1-23, December.
- Ukrit Suksanguan & Somsak Siwadamrongpong & Thanapong Champahom & Sajjakaj Jomnonkwao & Tassana Boonyoo & Vatanavongs Ratanavaraha, 2022. "Structural Equation Model of Factors Influencing the Selection of Industrial Waste Disposal Service in Cement Kilns," Sustainability, MDPI, vol. 14(7), pages 1-19, March.
- Gabriela Koľveková & Erika Liptáková & Ľubomír Štrba & Branislav Kršák & Csaba Sidor & Michal Cehlár & Samer Khouri & Marcel Behún, 2019. "Regional Tourism Clustering Based on the Three Ps of the Sustainability Services Marketing Matrix: An Example of Central and Eastern European Countries," Sustainability, MDPI, vol. 11(2), pages 1-18, January.
- Tomasz Witold Trojanowski & Pawel Tadeusz Kazibudzki, 2021. "Prospects and Constraints of Sustainable Marketing Mix Development for Poland’s High-Energy Consumer Goods," Energies, MDPI, vol. 14(24), pages 1-25, December.
- Baifeng Sun & Leon Yongdan Liu & Wilco Waihung Chan & Carol Xiaoyue Zhang & Xingqi Chen, 2021. "Signals of Hotel Effort on Enhancing IAQ and Booking Intention: Effect of Customer’s Body Mass Index Associated with Sustainable Marketing in Tourism," Sustainability, MDPI, vol. 13(3), pages 1-20, January.
- Dan Dumitriu & Gheorghe Militaru & Dana Corina Deselnicu & Andrei Niculescu & Mirona Ana-Maria Popescu, 2019. "A Perspective Over Modern SMEs: Managing Brand Equity, Growth and Sustainability Through Digital Marketing Tools and Techniques," Sustainability, MDPI, vol. 11(7), pages 1-24, April.
- Erick Kauffmann & Jesús Peral & David Gil & Antonio Ferrández & Ricardo Sellers & Higinio Mora, 2019. "Managing Marketing Decision-Making with Sentiment Analysis: An Evaluation of the Main Product Features Using Text Data Mining," Sustainability, MDPI, vol. 11(15), pages 1-19, August.
- Pawel Tadeusz Kazibudzki & Tomasz Witold Trojanowski, 2020. "Examination of marketing mix performance in relation to sustainable development of the Poland’s confectionery industry," PLOS ONE, Public Library of Science, vol. 15(10), pages 1-25, October.
- M.S. Che Rusuli & R. Ruwaida & M. Noraani & J. Takala & M. Nizamuddin, 2019. "Influence of Marketing Mix Strategy in Insurance Business: The Case of Kota Bharu," Research in World Economy, Research in World Economy, Sciedu Press, vol. 10(2), pages 88-95, July.
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Keywords
services marketing; sustainability; triple bottom line; partnerships;All these keywords.
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