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Modern Running Events in Sustainable Development—More than Just Taking Care of Health and Physical Condition (Poznan Half Marathon Case Study)

Author

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  • Joanna Poczta

    (Department of Cultural Foundations of Tourism, University School of Physical Education in Poznan, 61-871 Poznan, Poland)

  • Ewa Malchrowicz-Mośko

    (Department of Cultural Foundations of Tourism, University School of Physical Education in Poznan, 61-871 Poznan, Poland)

Abstract

The aim of the study was to evaluate the motivations to participate in a half marathon among two groups of respondents—those living in large cities (with more than 500,000 inhabitants) and 110 living in rural areas—and evaluate the differences between them. The empirical research ( n = 342) was conducted during the one of the most important running events in Poland, and recognized the motives for participation in sports events according to the four basic types of orientation: social orientation, sensation-seeking orientation, factual orientation, and result orientation. The division of Freyer and Gross (2002) was the basis for the development of the author’s questionnaire survey of motives for participation in running events. The results indicated that the significant difference between urban and rural residents appeared in the results regarding the group of motives in the scope of sensation-seeking orientation. City residents declared that the most important thing for them was the desire to have fun, which was 15% higher than in rural residents. On the other hand, rural residents reported that the most important thing for them was the need to experience strong emotions related to participation, which was 20% higher than in urban residents. In general, the results might help sport managers and city government analyze consumer behavior and utilize the results in the strategic, sustainable planning, marketing, and implementation of physical culture and leisure in connection with massive sport events organizations.

Suggested Citation

  • Joanna Poczta & Ewa Malchrowicz-Mośko, 2018. "Modern Running Events in Sustainable Development—More than Just Taking Care of Health and Physical Condition (Poznan Half Marathon Case Study)," Sustainability, MDPI, vol. 10(7), pages 1-14, June.
    • Handle: RePEc:gam:jsusta:v:10:y:2018:i:7:p:2145-:d:154031
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    References listed on IDEAS

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    1. Crawford, Robert, 1994. "The boundaries of the self and the unhealthy other: Reflections on health, culture and AIDS," Social Science & Medicine, Elsevier, vol. 38(10), pages 1347-1365, May.
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    1. Ewa Malchrowicz-Mośko & Maciej Młodzik & Patxi León-Guereño & Katarzyna Adamczewska, 2019. "Male and Female Motivations for Participating in a Mass Cycling Race for Amateurs. The Skoda Bike Challenge Case Study," Sustainability, MDPI, vol. 11(23), pages 1-13, November.
    2. Filippo Bazzanella, 2019. "Perceptions and Role of Tourist Destination Residents Compared to Other Event Stakeholders in a Small-Scale Sports Event. The Case of the FIS World Junior Alpine Ski Championships 2019 in Val di Fassa," Sustainability, MDPI, vol. 11(24), pages 1-28, December.
    3. Marek Kazimierczak & Agata Dąbrowska & Katarzyna Adamczewska & Ewa Malchrowicz-Mośko, 2019. "The Impact of Modern Ultramarathons on Shaping the Social Identity of Runners. The Case Study of Karkonosze Winter Ultramarathon," IJERPH, MDPI, vol. 17(1), pages 1-15, December.
    4. Joanna Poczta & Nuno Almeida & Mateusz Rozmiarek & Maciej Młodzik & Ewa Malchrowicz-Mośko, 2021. "Men’s and Women’s Style of Living and Motivation to Run in Charity Events," Sustainability, MDPI, vol. 13(9), pages 1-11, May.
    5. Sofia Gkarane & Maria Gianni & Chris Vassiliadis, 2024. "Running toward Sustainability: Exploring Off-Peak Destination Resilience through a Mixed-Methods Approach—The Case of Sporting Events," Sustainability, MDPI, vol. 16(2), pages 1-14, January.
    6. Salvador Angosto & Rosendo Berengüí & José Miguel Vegara-Ferri & José María López-Gullón, 2020. "Motives and Commitment to Sport in Amateurs during Confinement: A Segmentation Study," IJERPH, MDPI, vol. 17(20), pages 1-20, October.
    7. Ewa Malchrowicz-Mośko & Dariusz Wieliński & Katarzyna Adamczewska, 2020. "Perceived Benefits for Mental and Physical Health and Barriers to Horseback Riding Participation. The Analysis among Professional and Amateur Athletes," IJERPH, MDPI, vol. 17(10), pages 1-14, May.
    8. Joanna Poczta & Nuno Almeida & Ewa Malchrowicz-Mośko, 2021. "Socio-Psychological Functions of Men and Women Triathlon Participation," IJERPH, MDPI, vol. 18(22), pages 1-12, November.
    9. Mateusz Rozmiarek & Ewa Malchrowicz-Mośko & Patxi León-Guereño & Miguel Ángel Tapia-Serrano & Grzegorz Kwiatkowski, 2021. "Motivational Differences between 5K Runners, Marathoners and Ultramarathoners in Poland," Sustainability, MDPI, vol. 13(12), pages 1-12, June.
    10. Jia Yang & Fang-Yuan Ju & Zu-Guo Tian, 2022. "Sports and Social Interaction: Sports Experiences and Attitudes of the Urban Running Community," IJERPH, MDPI, vol. 19(21), pages 1-14, November.
    11. Joanna Poczta & Nuno Almeida & Małgorzata Paczyńska-Jędrycka & Ewa Kruszyńska, 2022. "The Impact of COVID-19 Incidence on Motivation to Participate in a Triathlon," IJERPH, MDPI, vol. 19(9), pages 1-11, May.
    12. Joanna Poczta & Agata Dąbrowska & Marek Kazimierczak & François Gravelle & Ewa Malchrowicz-Mośko, 2020. "Overtourism and Medium Scale Sporting Events Organisations—the Perception of Negative Externalities by Host Residents," Sustainability, MDPI, vol. 12(7), pages 1-24, April.

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