Influence and Relationship between Branded Content and the Social Media Consumer Interactions of the Luxury Fashion Brand Manolo Blahnik
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- Salim L Azar & Joana César Machado & Leonor Vacas-de-Carvalho & Ana Mendes, 2016. "Motivations to interact with brands on Facebook – Towards a typology of consumer–brand interactions," Journal of Brand Management, Palgrave Macmillan, vol. 23(2), pages 153-178, March.
- Salim Azar & Joana César Machado & Leonor Vacas-De-Carvalho & Ana Mendes, 2016. "Motivations to interact with brands on Facebook – Towards a typology of consumer–brand interactions," Post-Print hal-03065869, HAL.
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- Bárbara Castillo-Abdul & Luis M. Romero-RodrÃguez & Johana Balseca, 2021. "Hola Followers! Content Analysis of YouTube Channels of Female Fashion Influencers in Spain and Ecuador," SAGE Open, , vol. 11(4), pages 21582440211, November.
- Valentina Carfora & Patrizia Catellani, 2022. "Advertising Innovative Sustainable Fashion: Informational, Transformational, or Sustainability Appeal?," Sustainability, MDPI, vol. 14(23), pages 1-21, December.
- RakGun Hwang & MinKyung Lee, 2022. "The Influence of Music Content Marketing on User Satisfaction and Intention to Use in the Metaverse: A Focus on the SPICE Model," Businesses, MDPI, vol. 2(2), pages 1-15, April.
- Shunfeng Zhang & Linghao Zhang, 2023. "The Influence of Brand Social Interaction on Purchase Intention: A Perspective of Social Capital," SAGE Open, , vol. 13(2), pages 21582440231, May.
- Ana Pérez-Escoda & Luis Miguel Pedrero-Esteban & Juana Rubio-Romero & Carlos Jiménez-Narros, 2021. "Fake News Reaching Young People on Social Networks: Distrust Challenging Media Literacy," Publications, MDPI, vol. 9(2), pages 1-16, June.
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Keywords
communication; fashion marketing; social media; fashion brands; content analysis; customer relationship management; Facebook; branded content; engagement; social networks;All these keywords.
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