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The Impact Of Using Social Media Platforms In Business Promotion

Author

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  • Oana PRICOPOAIA
  • Irina SUSANU

Abstract

Social media is not just about socializing or interpersonal communication, it is about the transmission of information in order to influence public opinion and to shape a particular consumption behavior. Social media can be considered media of the future because companies promote Internet activity to attract the attention of the target audience. Social media platforms are an effective, interactive, and fast means of communication for both individuals and the legal persons. For companies present in the online environment, the connection with customers is direct, the campaign promotion can be monitored through special digital tools and the results of the campaign are easy to be quantified. In online promotion it is necessary to know the target audience because the message must be customized according to the requirements, constantly updated because the online customer is always stirred towards novelty and be attractiveness, original and relevant to the promoted object. Content transmitted targets a well-defined audience and influences through objective and valuable information. Social media is a tool for social interaction and a form of two-way communication based on online services. Thus, social media marketing must become a priority for all companies that want a successful business, because they can increase the company's notoriety, customer loyalty, improve relationship with the customers and gaining a favorable image in the market.

Suggested Citation

  • Oana PRICOPOAIA & Irina SUSANU, 2021. "The Impact Of Using Social Media Platforms In Business Promotion," Proceedings of the INTERNATIONAL MANAGEMENT CONFERENCE, Faculty of Management, Academy of Economic Studies, Bucharest, Romania, vol. 15(1), pages 930-938, November.
    • Handle: RePEc:rom:mancon:v:15:y:2021:i:1:p:930-938
    DOI: 10.24818/IMC/2021/05.10
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    References listed on IDEAS

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    1. Juan José López García & David Lizcano & Celia MQ Ramos & Nelson Matos, 2019. "Digital Marketing Actions That Achieve a Better Attraction and Loyalty of Users: An Analytical Study," Future Internet, MDPI, vol. 11(6), pages 1-16, June.
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    Cited by:

    1. Oana PRICOPOAIA & Adrian MICU & Irina Olimpiua SUSANU, 2022. "The Implications of Digital Marketing on Business Performance," Economics and Applied Informatics, "Dunarea de Jos" University of Galati, Faculty of Economics and Business Administration, issue 3, pages 5-16.

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