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Journal of Brand Management – Year end review 2016

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  • Shaun M. Powell

    (University of Wollongong)

Abstract

A review and reflection on key topics plus extrapolation of future research avenues from within the Journal of Brand Management during 2016 that included a special issue focused on the themes of (i) Corporate identity, branding, marketing, communication, and reputation. Seven additional themes within the Volume are identified: (ii) Brand engagement, (iii) Brand orientation, (iv) Brand counterfeiting and protection, (v) Online and digital branding, (vi) Brand and product naming, (vii) City branding, and (viii) branding in Higher Education.

Suggested Citation

  • Shaun M. Powell, 2016. "Journal of Brand Management – Year end review 2016," Journal of Brand Management, Palgrave Macmillan, vol. 23(6), pages 601-611, November.
    • Handle: RePEc:pal:jobman:v:23:y:2016:i:6:d:10.1057_s41262-016-0021-5
    DOI: 10.1057/s41262-016-0021-5
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    References listed on IDEAS

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    17. Arnold Japutra & Keni Keni & Bang Nguyen, 2016. "What’s in a university logo? Building commitment in higher education," Journal of Brand Management, Palgrave Macmillan, vol. 23(2), pages 137-152, March.
    18. Fernando Pinto Santos & Mario Burghausen & John M T Balmer, 2016. "Heritage branding orientation: The case of Ach. Brito and the dynamics between corporate and product heritage brands," Journal of Brand Management, Palgrave Macmillan, vol. 23(1), pages 67-88, January.
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    20. Monica B. Fine & Kimberly Gleason & Desi Budeva, 2016. "Getting what you’re worth: Implications that affect firm value in a brand acquisition," Journal of Brand Management, Palgrave Macmillan, vol. 23(5), pages 70-96, September.
    21. Nancy Spears & Seth Ketron & Kirsten Cowan, 2016. "The sweet taste of consistency in brand name sound & product/label shapes: Investigating appetitive responses in a dessert context and obstacles that suppress," Journal of Brand Management, Palgrave Macmillan, vol. 23(4), pages 439-456, July.
    22. Pinaki Roy & Kapil Khandeparkar & Manoj Motiani, 2016. "A lovable personality: The effect of brand personality on brand love," Journal of Brand Management, Palgrave Macmillan, vol. 23(5), pages 97-113, September.
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    24. Sally Baalbaki & Francisco Guzmán, 2016. "A consumer-perceived consumer-based brand equity scale," Journal of Brand Management, Palgrave Macmillan, vol. 23(3), pages 229-251, May.
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    27. Erin Willis & Ye Wang, 2016. "Blogging the brand: Meaning transfer and the case of Weight Watchers’ online community," Journal of Brand Management, Palgrave Macmillan, vol. 23(4), pages 457-471, July.
    28. Salim L Azar & Joana César Machado & Leonor Vacas-de-Carvalho & Ana Mendes, 2016. "Motivations to interact with brands on Facebook – Towards a typology of consumer–brand interactions," Journal of Brand Management, Palgrave Macmillan, vol. 23(2), pages 153-178, March.
    29. Cassandra France & Bill Merrilees & Dale Miller, 2016. "An integrated model of customer-brand engagement: Drivers and consequences," Journal of Brand Management, Palgrave Macmillan, vol. 23(2), pages 119-136, March.
    30. Khalid Hafeez & Pantea Foroudi & Keith Dinnie & Bang Nguyen & Sanjai K Parahoo, 2016. "The role of place branding and image in the development of sectoral clusters: The case of Dubai," Journal of Brand Management, Palgrave Macmillan, vol. 23(4), pages 383-402, July.
    31. Nathaniel Boso & Paige S Carter & Jonathan Annan, 2016. "When is brand orientation a useful strategic posture?," Journal of Brand Management, Palgrave Macmillan, vol. 23(4), pages 363-382, July.
    32. Abhishek Dwivedi & Dean Wilkie & Lester Johnson & Jay Weerawardena, 2016. "Establishing measures and drivers of consumer brand engagement behaviours," Journal of Brand Management, Palgrave Macmillan, vol. 23(5), pages 41-69, September.
    33. Sean McCoy & Peet Venter, 2016. "Corporate brands as catalysts in times of change: Lessons from a South African bank," Journal of Brand Management, Palgrave Macmillan, vol. 23(1), pages 38-54, January.
    34. Amelia Green & Debra Grace & Helen Perkins, 2016. "City branding research and practice: An integrative review," Journal of Brand Management, Palgrave Macmillan, vol. 23(3), pages 252-272, May.
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    Cited by:

    1. Joachim Kernstock & Shaun M. Powell, 2018. "Twenty-five years of the Journal of Brand Management," Journal of Brand Management, Palgrave Macmillan, vol. 25(6), pages 489-493, November.
    2. Sadeque, Saalem & Roy, Sanjit Kumar & Swapan, Mohammad Shahidul Hasan & Chen, Cheng-Hao & Ashikuzzaman, Md, 2020. "An integrated model of city and neighborhood identities: A tale of two cities," Journal of Business Research, Elsevier, vol. 117(C), pages 780-790.
    3. Catherine Prentice & Sandra Maria Correia Loureiro & João Guerreiro, 2023. "Engaging with intelligent voice assistants for wellbeing and brand attachment," Journal of Brand Management, Palgrave Macmillan, vol. 30(5), pages 449-460, September.
    4. Shaun M. Powell, 2018. "Journal of Brand Management: year end review 2018," Journal of Brand Management, Palgrave Macmillan, vol. 25(6), pages 494-499, November.
    5. Shaun M. Powell, 2017. "Journal of Brand Management: year end review 2017," Journal of Brand Management, Palgrave Macmillan, vol. 24(6), pages 509-515, November.

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