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Identifying Opportunities for Strategic Policy Design to Address the Double Burden of Malnutrition through Healthier Retail Food: Protocol for South East Asia Obesogenic Food Environment (SEAOFE) Study

Author

Listed:
  • Sirinya Phulkerd

    (Institute for Population and Social Research, Mahidol University, Nakhon Pathom 73170, Thailand)

  • Cut Novianti Rachmi

    (Reconstra Utama Integra, Jakarta 12150, Indonesia)

  • Mohd Jamil Sameeha

    (Centre for Community Health Studies (ReaCH), Faculty of Health Sciences, Universiti Kebangsaan Malaysia, Kuala Lumpur 50300, Malaysia)

  • Elaine Q. Borazon

    (International Graduate Program of Education and Human Development (IGPEHD), College of Social Sciences, National Sun Yat-Sen University, Kaohsiung City 80424, Taiwan)

  • Anne-Marie Thow

    (Menzies Centre for Health Policy and Economics, University of Sydney, Sydney 2006, Australia)

  • Helen Trevena

    (Menzies Centre for Health Policy and Economics, University of Sydney, Sydney 2006, Australia)

  • Adila Fahmida Saptari

    (Reconstra Utama Integra, Jakarta 12150, Indonesia)

  • Yong Kang Cheah

    (School of Economics, Finance and Banking, Universiti Utara Malaysia, Sintok 06010, Malaysia)

  • Che Aniza Che Wel

    (Faculty of Economics and Management, Universiti Kebangsaan Malaysia (UKM), Bangi 43600, Malaysia)

  • Vanessa T. Marquez

    (School of Economics, University of the Philippines-Diliman, Quezon City 1101, Philippines)

  • Teeranong Sakulsri

    (Institute for Population and Social Research, Mahidol University, Nakhon Pathom 73170, Thailand)

  • Natjera Thongcharoenchupong

    (Institute for Population and Social Research, Mahidol University, Nakhon Pathom 73170, Thailand)

  • Bee Koon Poh

    (Centre for Community Health Studies (ReaCH), Faculty of Health Sciences, Universiti Kebangsaan Malaysia, Kuala Lumpur 50300, Malaysia)

Abstract

Effective policies that address both the supply and demand dimensions of access to affordable, healthy foods are required for tackling malnutrition in South East Asia. This paper presents the Protocol for the South East Asia Obesogenic Food Environment (SEAOFE) study, which is designed to analyze the retail food environment, consumers’ and retailers’ perspectives regarding the retail food environment, and existing policies influencing food retail in four countries in South East Asia in order to develop evidence-informed policy recommendations. This study was designed as a mixed-methods sequential explanatory approach. The country sites are Malaysia, Indonesia, the Philippines, and Thailand. The proposed study consists of four phases. Phase One describes the characteristics of the current retail food environment using literature and data review. Phase Two interprets consumer experience in the retail food environment in selected urban poor communities using a consumer-intercept survey. This phase also assesses the retail food environment by adapting an in-store audit tool previously validated in higher-income countries. Phase Three identifies factors influencing food retailer decisions, perceptions, and attitudes toward food retail policies using semi-structured interviews with selected retailers. Phase Four recommends changes in the retail food environment using policy analysis and semi-structured interviews with key stakeholders. For the analysis of the quantitative data, descriptive statistics and multiple regression will be used, and thematic analysis will be used to process the qualitative data. This study will engage stakeholders throughout the research process to ensure that the design and methods used are sensitive to the local context.

Suggested Citation

  • Sirinya Phulkerd & Cut Novianti Rachmi & Mohd Jamil Sameeha & Elaine Q. Borazon & Anne-Marie Thow & Helen Trevena & Adila Fahmida Saptari & Yong Kang Cheah & Che Aniza Che Wel & Vanessa T. Marquez & T, 2022. "Identifying Opportunities for Strategic Policy Design to Address the Double Burden of Malnutrition through Healthier Retail Food: Protocol for South East Asia Obesogenic Food Environment (SEAOFE) Stud," IJERPH, MDPI, vol. 19(1), pages 1-15, January.
    • Handle: RePEc:gam:jijerp:v:19:y:2022:i:1:p:528-:d:717177
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    References listed on IDEAS

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    4. Foxall, Gordon R., 1999. "The marketing firm," Journal of Economic Psychology, Elsevier, vol. 20(2), pages 207-234, April.
    5. Gómez, Miguel I. & Ricketts, Katie D., 2013. "Food value chain transformations in developing countries: Selected hypotheses on nutritional implications," Food Policy, Elsevier, vol. 42(C), pages 139-150.
    6. Saaty, Thomas L., 2003. "Decision-making with the AHP: Why is the principal eigenvector necessary," European Journal of Operational Research, Elsevier, vol. 145(1), pages 85-91, February.
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    2. Shu Meng & Xin Gao & Lianfeng Duan, 2022. "Facing the COVID-19 Pandemic and Developing a Sustainable Entrepreneurial Ecosystem: The Theory and Practice of Innovation and Entrepreneurship Policies in China," IJERPH, MDPI, vol. 19(14), pages 1-20, July.

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