IDEAS home Printed from https://ideas.repec.org/a/gam/jijerp/v17y2020i23p8876-d453248.html
   My bibliography  Save this article

Resilience and Anti-Stress during COVID-19 Isolation in Spain: An Analysis through Audiovisual Spots

Author

Listed:
  • Fernando Olivares-Delgado

    (Department of Communication and Social Psychology, Faculty of Economics and Business Studies, Universidad de Alicante, 03080 Alicante, Spain)

  • Patricia P. Iglesias-Sánchez

    (Department of Business and Administration, Faculty of Economics and Business Studies, Universidad de Málaga, 29071 Málaga, Spain)

  • María Teresa Benlloch-Osuna

    (Department of Communication Sciences, Faculty of Human and Social Sciences, Universitat Jaume I., 12071 Castellón de la Plana, Spain)

  • Carlos de las Heras-Pedrosa

    (Department of Audiovisual Communication and Advertising, Faculty of Communications Sciences, Universidad de Málaga, 29071 Málaga, Spain)

  • Carmen Jambrino-Maldonado

    (Department of Business and Administration, Faculty of Economics and Business Studies, Universidad de Málaga, 29071 Málaga, Spain)

Abstract

This study analyses broadcasted advertising spots during the COVID-19 isolation period in Spain. It aims to identify the narrative communicative resources and messages spread by companies/brands under the background of a global pandemic, where a common pattern highlighting the social function of brands is supposed, specifically regarding stress and resilience. We propose a mixed method based on the combination of qualitative analysis of the content of a compendium of 71 commercials and statistical analysis to group and test the correlations between some key variables, thus incorporating multivariate analysis with a quantitative method. Our main finding is the collective trend and communicative behaviour in the advertising of companies/brands during isolation, in which a change in the traditional role of advertising communication has occurred, where advertisers have become a key support in combatting the disease and a key support for health and psychological management in the Spanish population. In fact, they act as guardians of resilience and promoters for alleviating stress.

Suggested Citation

  • Fernando Olivares-Delgado & Patricia P. Iglesias-Sánchez & María Teresa Benlloch-Osuna & Carlos de las Heras-Pedrosa & Carmen Jambrino-Maldonado, 2020. "Resilience and Anti-Stress during COVID-19 Isolation in Spain: An Analysis through Audiovisual Spots," IJERPH, MDPI, vol. 17(23), pages 1-23, November.
    • Handle: RePEc:gam:jijerp:v:17:y:2020:i:23:p:8876-:d:453248
    as

    Download full text from publisher

    File URL: https://www.mdpi.com/1660-4601/17/23/8876/pdf
    Download Restriction: no
    File URL: https://www.mdpi.com/1660-4601/17/23/8876/
    Download Restriction: no
    ---><---

    References listed on IDEAS

    as
    1. Carlos de las Heras-Pedrosa & Pablo Sánchez-Núñez & José Ignacio Peláez, 2020. "Sentiment Analysis and Emotion Understanding during the COVID-19 Pandemic in Spain and Its Impact on Digital Ecosystems," IJERPH, MDPI, vol. 17(15), pages 1-22, July.
    2. Anders A F Wahlberg & Lennart Sjoberg, 2000. "Risk perception and the media," Journal of Risk Research, Taylor & Francis Journals, vol. 3(1), pages 31-50, January.
    3. Norris, Fran H. & Tracy, Melissa & Galea, Sandro, 2009. "Looking for resilience: Understanding the longitudinal trajectories of responses to stress," Social Science & Medicine, Elsevier, vol. 68(12), pages 2190-2198, June.
    4. Patricia P. Iglesias-Sánchez & Gustavo Fabián Vaccaro Witt & Francisco E. Cabrera & Carmen Jambrino-Maldonado, 2020. "The Contagion of Sentiments during the COVID-19 Pandemic Crisis: The Case of Isolation in Spain," IJERPH, MDPI, vol. 17(16), pages 1-10, August.
    5. Xuehua Han & Juanle Wang & Min Zhang & Xiaojie Wang, 2020. "Using Social Media to Mine and Analyze Public Opinion Related to COVID-19 in China," IJERPH, MDPI, vol. 17(8), pages 1-22, April.
    6. Rui Yang & Guoming Du & Ziwei Duan & Mengjin Du & Xin Miao & Yanhong Tang, 2020. "Knowledge System Analysis on Emergency Management of Public Health Emergencies," Sustainability, MDPI, vol. 12(11), pages 1-18, May.
    7. Perrings, Charles, 2006. "Resilience and sustainable development," Environment and Development Economics, Cambridge University Press, vol. 11(4), pages 417-427, August.
    Full references (including those not matched with items on IDEAS)

    Citations

    Citations are extracted by the CitEc Project, subscribe to its RSS feed for this item.
    as


    Cited by:

    1. Julio Emilio Marco-Franco & Pedro Pita-Barros & David Vivas-Orts & Silvia González-de-Julián & David Vivas-Consuelo, 2021. "COVID-19, Fake News, and Vaccines: Should Regulation Be Implemented?," IJERPH, MDPI, vol. 18(2), pages 1-11, January.
    2. Ibrahim A. Elshaer & Samar K. Saad, 2022. "Learning from Failure: Building Resilience in Small- and Medium-Sized Tourism Enterprises, the Role of Servant Leadership and Transparent Communication," Sustainability, MDPI, vol. 14(22), pages 1-20, November.
    3. Carlos de las Heras-Pedrosa & Carmen Jambrino-Maldonado & Dolores Rando-Cueto & Patricia P. Iglesias-Sánchez, 2022. "COVID-19 Study on Scientific Articles in Health Communication: A Science Mapping Analysis in Web of Science," IJERPH, MDPI, vol. 19(3), pages 1-29, February.

    Most related items

    These are the items that most often cite the same works as this one and are cited by the same works as this one.
    1. Carlos de las Heras-Pedrosa & Carmen Jambrino-Maldonado & Dolores Rando-Cueto & Patricia P. Iglesias-Sánchez, 2022. "COVID-19 Study on Scientific Articles in Health Communication: A Science Mapping Analysis in Web of Science," IJERPH, MDPI, vol. 19(3), pages 1-29, February.
    2. Zvjezdana Gvozdanović & Nikolina Farčić & Hrvoje Šimić & Vikica Buljanović & Lea Gvozdanović & Sven Katalinić & Stana Pačarić & Domagoj Gvozdanović & Željka Dujmić & Blaženka Miškić & Ivana Barać & Na, 2021. "The Impact of Education, COVID-19 and Risk Factors on the Quality of Life in Patients with Type 2 Diabetes," IJERPH, MDPI, vol. 18(5), pages 1-14, February.
    3. Sumayh S. Aljameel & Dina A. Alabbad & Norah A. Alzahrani & Shouq M. Alqarni & Fatimah A. Alamoudi & Lana M. Babili & Somiah K. Aljaafary & Fatima M. Alshamrani, 2020. "A Sentiment Analysis Approach to Predict an Individual’s Awareness of the Precautionary Procedures to Prevent COVID-19 Outbreaks in Saudi Arabia," IJERPH, MDPI, vol. 18(1), pages 1-12, December.
    4. Andrea Castro-Martinez & Paula Méndez-Domínguez & Aimiris Sosa Valcarcel & Joaquín Castillo de Mesa, 2021. "Social Connectivity, Sentiment and Participation on Twitter during COVID-19," IJERPH, MDPI, vol. 18(16), pages 1-19, August.
    5. Bardsley, Douglas K. & Bardsley, Annette M., 2014. "Organising for socio-ecological resilience: The roles of the mountain farmer cooperative Genossenschaft Gran Alpin in Graubünden, Switzerland," Ecological Economics, Elsevier, vol. 98(C), pages 11-21.
    6. Jurek, Kinga, 2023. "Wpływ Szoków Ekonomicznych I Środowiskowych Na Polskie Gospodarstwa Rolne W Latach 2010-2019," Roczniki (Annals), Polish Association of Agricultural Economists and Agribusiness - Stowarzyszenie Ekonomistow Rolnictwa e Agrobiznesu (SERiA), vol. 2023(4).
    7. Christmann, Gabriela B. & Ibert, Oliver & Kilper, Heiderose & Moss, Timothy, 2011. "Vulnerabilität und Resilienz in sozio-räumlicher Perspektive: Begriffliche Klärungen und theoretischer Rahmen [Vulnerability and Resilience from a Socio-Spatial Perspective: Towards a Theoretical F," IRS Working Papers 44, Leibniz Institute for Research on Society and Space (IRS).
    8. Mooli Lahad & Ran Cohen & Stratos Fanaras & Dmitry Leykin & Penny Apostolopoulou, 2018. "Resiliency and Adjustment in Times of Crisis, the Case of the Greek Economic Crisis from a Psycho-social and Community Perspective," Social Indicators Research: An International and Interdisciplinary Journal for Quality-of-Life Measurement, Springer, vol. 135(1), pages 333-356, January.
    9. Francis, Royce & Bekera, Behailu, 2014. "A metric and frameworks for resilience analysis of engineered and infrastructure systems," Reliability Engineering and System Safety, Elsevier, vol. 121(C), pages 90-103.
    10. María Jesús Fernández-Torres & Ana Almansa-Martínez & Rocío Chamizo-Sánchez, 2021. "Infodemic and Fake News in Spain during the COVID-19 Pandemic," IJERPH, MDPI, vol. 18(4), pages 1-13, February.
    11. Biggiero, Lucio & Angelini, Pier Paolo, 2015. "Hunting scale-free properties in R&D collaboration networks: Self-organization, power-law and policy issues in the European aerospace research area," Technological Forecasting and Social Change, Elsevier, vol. 94(C), pages 21-43.
    12. aus dem Moore, Nils & Brehm, Johannes & Breidenbach, Philipp & Ghosh, Arijit & Gruhl, Henri, 2022. "Flood risk perception after indirect flooding experience: Null results in the German housing market," Ruhr Economic Papers 976, RWI - Leibniz-Institut für Wirtschaftsforschung, Ruhr-University Bochum, TU Dortmund University, University of Duisburg-Essen.
    13. Christian M. Hafner, 2020. "The Spread of the Covid-19 Pandemic in Time and Space," IJERPH, MDPI, vol. 17(11), pages 1-13, May.
    14. Khalilullah Mayar & David G. Carmichael & Xuesong Shen, 2022. "Resilience and Systems—A Review," Sustainability, MDPI, vol. 14(14), pages 1-22, July.
    15. Zeynep Altinay & Eric Rittmeyer & Lauren L. Morris & Margaret A. Reams, 2021. "Public risk salience of sea level rise in Louisiana, United States," Journal of Environmental Studies and Sciences, Springer;Association of Environmental Studies and Sciences, vol. 11(4), pages 523-536, December.
    16. Siqi Lai & Brian Deal, 2022. "Parks, Green Space, and Happiness: A Spatially Specific Sentiment Analysis Using Microblogs in Shanghai, China," Sustainability, MDPI, vol. 15(1), pages 1-18, December.
    17. Karol Król & Dariusz Zdonek, 2023. "Cultural Heritage Topics in Online Queries: A Comparison between English- and Polish-Speaking Internet Users," Sustainability, MDPI, vol. 15(6), pages 1-20, March.
    18. Sarah R Lowe & Ethan J Raker & Mary C Waters & Jean E Rhodes, 2020. "Predisaster predictors of posttraumatic stress symptom trajectories: An analysis of low-income women in the aftermath of Hurricane Katrina," PLOS ONE, Public Library of Science, vol. 15(10), pages 1-19, October.
    19. Etilé, Fabrice & Frijters, Paul & Johnston, David W. & Shields, Michael A., 2021. "Measuring resilience to major life events," Journal of Economic Behavior & Organization, Elsevier, vol. 191(C), pages 598-619.
    20. Alexey Nedosekin & Zinaida Abdoulaeva & Evgenii Konnikov & Alexander Zhuk, 2020. "Fuzzy Set Models for Economic Resilience Estimation," Mathematics, MDPI, vol. 8(9), pages 1-16, September.

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:gam:jijerp:v:17:y:2020:i:23:p:8876-:d:453248. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    If CitEc recognized a bibliographic reference but did not link an item in RePEc to it, you can help with this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: MDPI Indexing Manager (email available below). General contact details of provider: https://www.mdpi.com .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.