IDEAS home Printed from https://ideas.repec.org/a/gam/jijerp/v15y2018i3p553-d137025.html
   My bibliography  Save this article

Attitudes Expressed in Online Comments about Environmental Factors in the Tourism Sector: An Exploratory Study

Author

Listed:
  • Jose Ramon Saura

    (Department of Business and Economics, Faculty of Social Sciences and Law, Rey Juan Carlos University, Paseo Artilleros s/n, Madrid 28032, Spain)

  • Pedro Palos-Sanchez

    (Department of Business Organization, Marketing and Market Research, International University of La Rioja, Av. de la Paz 137, 26006 Logroño, Spain)

  • Miguel Angel Rios Martin

    (Department of Financial Economy and Operations Management, Faculty of Economics and Business, University of de Sevilla, Av. de Ramon y Cajal, 1, Sevilla 41004, Spain)

Abstract

The object of this exploratory study is to identify the positive, neutral and negative environment factors that affect users who visit Spanish hotels in order to help the hotel managers decide how to improve the quality of the services provided. To carry out the research a Sentiment Analysis was initially performed, grouping the sample of tweets ( n = 14459) according to the feelings shown and then a textual analysis was used to identify the key environment factors in these feelings using the qualitative analysis software Nvivo (QSR International, Melbourne, Australia). The results of the exploratory study present the key environment factors that affect the users experience when visiting hotels in Spain, such as actions that support local traditions and products, the maintenance of rural areas respecting the local environment and nature, or respecting air quality in the areas where hotels have facilities and offer services. The conclusions of the research can help hotels improve their services and the impact on the environment, as well as improving the visitors experience based on the positive, neutral and negative environment factors which the visitors themselves identified.

Suggested Citation

  • Jose Ramon Saura & Pedro Palos-Sanchez & Miguel Angel Rios Martin, 2018. "Attitudes Expressed in Online Comments about Environmental Factors in the Tourism Sector: An Exploratory Study," IJERPH, MDPI, vol. 15(3), pages 1-20, March.
    • Handle: RePEc:gam:jijerp:v:15:y:2018:i:3:p:553-:d:137025
    as

    Download full text from publisher

    File URL: https://www.mdpi.com/1660-4601/15/3/553/pdf
    Download Restriction: no
    File URL: https://www.mdpi.com/1660-4601/15/3/553/
    Download Restriction: no
    ---><---

    References listed on IDEAS

    as
    1. Pactwa, Katarzyna & Woźniak, Justyna, 2017. "Environmental reporting policy of the mining industry leaders in Poland," Resources Policy, Elsevier, vol. 53(C), pages 201-207.
    2. Peters, Kay & Chen, Yubo & Kaplan, Andreas M. & Ognibeni, Björn & Pauwels, Koen, 2013. "Social Media Metrics — A Framework and Guidelines for Managing Social Media," Journal of Interactive Marketing, Elsevier, vol. 27(4), pages 281-298.
    3. Federica Buffa, 2015. "Young Tourists and Sustainability. Profiles, Attitudes, and Implications for Destination Strategies," Sustainability, MDPI, vol. 7(10), pages 1-21, October.
    4. Elinor Chisholm & Kimberley O’Sullivan, 2017. "Using Twitter to Explore (un)Healthy Housing: Learning from the #Characterbuildings Campaign in New Zealand," IJERPH, MDPI, vol. 14(11), pages 1-14, November.
    5. Monica D. Ramirez-Andreotta & Julia Green Brody & Nathan Lothrop & Miranda Loh & Paloma I. Beamer & Phil Brown, 2016. "Improving Environmental Health Literacy and Justice through Environmental Exposure Results Communication," IJERPH, MDPI, vol. 13(7), pages 1-27, July.
    6. Anthony Halog, 2009. "Models for evaluating energy, environmental and sustainability performance of biofuels value chain," International Journal of Global Energy Issues, Inderscience Enterprises Ltd, vol. 32(1/2), pages 83-101.
    7. Zahid Hussain & Jasdeep Singh, 2013. "A Study of Consumer Attitudes and Behaviour Towards Sustainability in Bradford, UK: An Economical and Environmentally Sustainable Opportunity," CSR, Sustainability, Ethics & Governance, in: Paolo Taticchi & Paolo Carbone & Vito Albino (ed.), Corporate Sustainability, edition 127, pages 115-156, Springer.
    8. Efrat Eilam & Tamar Trop, 2012. "Environmental Attitudes and Environmental Behavior—Which Is the Horse and Which Is the Cart?," Sustainability, MDPI, vol. 4(9), pages 1-37, September.
    9. José Ramón Saura & Pedro Palos-Sánchez & Luis Manuel Cerdá Suárez, 2017. "Understanding the Digital Marketing Environment with KPIs and Web Analytics," Future Internet, MDPI, vol. 9(4), pages 1-13, November.
    10. Brody, J.G. & Morello-Frosch, R. & Brown, P. & Rudel, R.A. & Altman, R.G. & Frye, M. & Osimo, C.A. & Pérez, C. & Seryak, L.M., 2007. ""Is it safe?": New ethics for reporting personal exposures to environmental chemicals," American Journal of Public Health, American Public Health Association, vol. 97(9), pages 1547-1554.
    Full references (including those not matched with items on IDEAS)

    Citations

    Citations are extracted by the CitEc Project, subscribe to its RSS feed for this item.
    as


    Cited by:

    1. Stefan Applis, 2022. "Crises around Concepts of Hospitality in the Mountainous Region of Svaneti in the North of Georgia," Tourism and Hospitality, MDPI, vol. 3(2), pages 1-19, May.
    2. Ledy Gómez-Bayona & Alejandro Valencia-Arias & Elizabeth Emperatriz García-Salirrosas & Cinthy Catheryne Espinoza-Requejo & Gustavo Moreno-López, 2023. "Perception of Green Product Consumption in the Context of the COVID-19 Pandemic in an Emerging Economy," Sustainability, MDPI, vol. 15(11), pages 1-16, June.
    3. Tie Hua Zhou & Gong Liang Hu & Ling Wang, 2019. "Psychological Disorder Identifying Method Based on Emotion Perception over Social Networks," IJERPH, MDPI, vol. 16(6), pages 1-17, March.
    4. Magdalena Bogalecka & Aleksandra Grobelna, 2023. "Air Pollution and Its Potential Consequences for Tourism and Career Development from Students’ Perspective: A Case Study of the Gdańsk Agglomeration in Poland," IJERPH, MDPI, vol. 20(3), pages 1-22, February.

    Most related items

    These are the items that most often cite the same works as this one and are cited by the same works as this one.
    1. Jose Ramon Saura & Ana Reyes-Menendez & Cesar Alvarez-Alonso, 2018. "Do Online Comments Affect Environmental Management? Identifying Factors Related to Environmental Management and Sustainability of Hotels," Sustainability, MDPI, vol. 10(9), pages 1-20, August.
    2. Ponzoa, José M. & Gómez, Andrés & Mas, José M., 2023. "EU27 and USA institutions in the digital ecosystem: Proposal for a digital presence measurement index," Journal of Business Research, Elsevier, vol. 154(C).
    3. Diana Rohlman & Jamie Donatuto & Myk Heidt & Michael Barton & Larry Campbell & Kim A. Anderson & Molly L. Kile, 2019. "A Case Study Describing a Community-Engaged Approach for Evaluating Polycyclic Aromatic Hydrocarbon Exposure in a Native American Community," IJERPH, MDPI, vol. 16(3), pages 1-18, January.
    4. Erin Lebow-Skelley & Sarah Yelton & Brandi Janssen & Esther Erdei & Melanie A. Pearson, 2020. "Identifying Issues and Priorities in Reporting Back Environmental Health Data," IJERPH, MDPI, vol. 17(18), pages 1-19, September.
    5. Arthur Moses & Jean E. T. McLain & Aminata Kilungo & Robert A. Root & Leif Abrell & Sanlyn Buxner & Flor Sandoval & Theresa Foley & Miriam Jones & Mónica D. Ramírez-Andreotta, 2022. "Minding the gap: socio-demographic factors linked to the perception of environmental pollution, water harvesting infrastructure, and gardening characteristics," Journal of Environmental Studies and Sciences, Springer;Association of Environmental Studies and Sciences, vol. 12(3), pages 594-610, September.
    6. Julie Von Behren & Michelle Wong & Daniela Morales & Peggy Reynolds & Paul B. English & Gina Solomon, 2022. "Returning Individual Tap Water Testing Results to Research Study Participants after a Wildfire Disaster," IJERPH, MDPI, vol. 19(2), pages 1-13, January.
    7. Erin Polka & Ellen Childs & Alexa Friedman & Kathryn S. Tomsho & Birgit Claus Henn & Madeleine K. Scammell & Chad W. Milando, 2021. "MCR: Open-Source Software to Automate Compilation of Health Study Report-Back," IJERPH, MDPI, vol. 18(11), pages 1-12, June.
    8. Krzysztof BORODAKO & Jadwiga BERBEKA & Michał RUDNICKI & Mariusz ŠAPCZYŃSKI, 2021. "Online Visibility and Knowledge-Intensive Business Services Performance: The Scope of Interrelatedness," Journal of Emerging Trends in Marketing and Management, The Bucharest University of Economic Studies, vol. 1(1), pages 157-173, August.
    9. Yadav, Manjit S. & de Valck, Kristine & Hennig-Thurau, Thorsten & Hoffman, Donna L. & Spann, Martin, 2013. "Social Commerce: A Contingency Framework for Assessing Marketing Potential," Journal of Interactive Marketing, Elsevier, vol. 27(4), pages 311-323.
    10. Irina Maiorescu & Mihaela Bucur & Bogdan Georgescu & Daniel Moise & Vasile Alecsandru Strat & Ion Daniel Zgură, 2020. "Social Media and IOT Wearables in Developing Marketing Strategies. Do SMEs Differ From Large Enterprises?," Sustainability, MDPI, vol. 12(18), pages 1-18, September.
    11. Shiwei Shen & Marios Sotiriadis & Qing Zhou, 2020. "Could Smart Tourists Be Sustainable and Responsible as Well? The Contribution of Social Networking Sites to Improving Their Sustainable and Responsible Behavior," Sustainability, MDPI, vol. 12(4), pages 1-21, February.
    12. Antoniadis, Konstantinos & Grougiou, Vasiliki & Zafiropoulos, Kostas & Vrana, Vasiliki & Theocharidis, Anastasios Ioannis, 2018. "The use of Facebook and Twitter by DMOs in Europe," MPRA Paper 98936, University Library of Munich, Germany.
    13. Marialuisa Menegatto & Adriano Zamperini, 2023. "Health and Psychological Concerns of Communities Affected by Per- and Poly-Fluoroalkyl Substances: The Case of Residents Living in the Orange Area of the Veneto Region," IJERPH, MDPI, vol. 20(22), pages 1-20, November.
    14. Isaac Taberner & Albert Juncà, 2021. "Small-Scale Sport Events as Place Branding Platforms: A Content Analysis of Osona’s Projected Destination Image through Event-Related Pictures on Instagram," Sustainability, MDPI, vol. 13(21), pages 1-21, November.
    15. Tuleu Daniela, 2015. "Antecedents Of Customer Relationship Management Capabilities," Annals of Faculty of Economics, University of Oradea, Faculty of Economics, vol. 1(1), pages 1285-1294, July.
    16. Philip R. Walsh & Rachel Dodds & Julianna Priskin & Jonathon Day & Oxana Belozerova, 2021. "The Corporate Responsibility Paradox: A Multi-National Investigation of Business Traveller Attitudes and Their Sustainable Travel Behaviour," Sustainability, MDPI, vol. 13(8), pages 1-20, April.
    17. Yeneneh Tamirat Negash & Massoud Moslehpour & Pei-Kuan Lin & Shao-Chun Chiu & Yung-Yen Liu, 2021. "Mapping Generation Y Tourists’ E-Loyalty: A Sustainable Framework through Hierarchical Structure and Fuzzy Set Theory," Sustainability, MDPI, vol. 13(9), pages 1-22, April.
    18. Xiaoming Liu & Mei Xu & Huiling Zhou, 2022. "Analyzing the Spatio-Temporal Distribution and Network Structure of Ecotourism Flow in Zhangjiajie," Sustainability, MDPI, vol. 14(5), pages 1-19, February.
    19. Mketo, Ally Rajab & Ringo, Cliford J. & Nuhu, Said & Mpambije, Chakupewa Joseph, 2022. "Enhancing community participation for environmental health improvement in rural Tanzania: Evidence from Bukombe district," Evaluation and Program Planning, Elsevier, vol. 94(C).
    20. Despina S. Giakomidou & Athanasios Kriemadis & Dimitrios K. Nasiopoulos & Dimitrios Mastrakoulis, 2022. "Re-Engineering of Marketing for SMEs in Energy Market through Modeling Customers’ Strategic Behavior," Energies, MDPI, vol. 15(21), pages 1-20, November.

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:gam:jijerp:v:15:y:2018:i:3:p:553-:d:137025. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    If CitEc recognized a bibliographic reference but did not link an item in RePEc to it, you can help with this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: MDPI Indexing Manager (email available below). General contact details of provider: https://www.mdpi.com .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.