IDEAS home Printed from https://ideas.repec.org/a/gam/jagris/v13y2023i11p2067-d1269023.html
   My bibliography  Save this article

Intelligent Hog Farming Adoption Choices Using the Unified Theory of Acceptance and Use of Technology Model: Perspectives from China’s New Agricultural Managers

Author

Listed:
  • Jiannan Wang

    (College of Economics and Management, South China Agricultural University, Guangzhou 510642, China)

  • Shaoning Zhang

    (School of Insurance, Guangdong University of Finance, Guangzhou 510521, China)

  • Lezhu Zhang

    (College of Economics and Management, South China Agricultural University, Guangzhou 510642, China)

Abstract

This research delves into the intricacies of decision-making processes underpinning the willingness to upgrade technology within the burgeoning domain of intelligent pig farming in China, employing the UTAUT model to scrutinize how various determinants sway upgrade willingness and the ensuing behavioral modification. By applying the UTAUT model to intelligent pig farming, the inquiry evaluates the impact of performance expectations, effort expectations, social influence, and contributory factors on upgrade willingness and behavior, with data amassed from assorted novel agricultural management entities in China. The findings unveil that performance and effort expectations, social influence, and contributory factors have a favorable influence on upgrade willingness, while contributory factors, alongside the augmentation of upgrade willingness, positively affect upgraded behavior. This inquiry underscores the multifaceted interaction of factors guiding technological upgrade verdicts in intelligent pig farming, furnishing invaluable insights for comprehending technology adoption in agriculture. It lays a groundwork for devising strategies to spur technological advancements, harboring potential for wider applications across varied agricultural vistas.

Suggested Citation

  • Jiannan Wang & Shaoning Zhang & Lezhu Zhang, 2023. "Intelligent Hog Farming Adoption Choices Using the Unified Theory of Acceptance and Use of Technology Model: Perspectives from China’s New Agricultural Managers," Agriculture, MDPI, vol. 13(11), pages 1-22, October.
    • Handle: RePEc:gam:jagris:v:13:y:2023:i:11:p:2067-:d:1269023
    as

    Download full text from publisher

    File URL: https://www.mdpi.com/2077-0472/13/11/2067/pdf
    Download Restriction: no
    File URL: https://www.mdpi.com/2077-0472/13/11/2067/
    Download Restriction: no
    ---><---

    References listed on IDEAS

    as
    1. Junjin Chen & Hong Zhou, 2023. "The Role of Contract Farming in Green Smart Agricultural Technology," Sustainability, MDPI, vol. 15(13), pages 1-14, July.
    2. Jinyang Cai & Yu Hong & Meifang Zhou & Ruifa Hu & Fengxiang Ding, 2023. "Farmer field school participation and exit decisions in hog production: A case study from Beijing," Agribusiness, John Wiley & Sons, Ltd., vol. 39(2), pages 549-563, March.
    3. Espérance Zossou & Rose Fiamohe & Simple Davo Vodouhe & Matty Demont, 2022. "Experimental auctions with exogenous and endogenous information treatment: Willingness to pay for improved parboiled rice in Benin," Journal of Agricultural Economics, Wiley Blackwell, vol. 73(3), pages 806-825, September.
    4. Ball, Sheryl & Katz, Benjamin & Li, Flora & Smith, Alec, 2023. "The effect of cognitive load on economic decision-making: a replication attempt," Journal of Economic Behavior & Organization, Elsevier, vol. 210(C), pages 226-242.
    5. Ayorinde Ogunyiola & Maaz Gardezi, 2022. "Restoring sense out of disorder? Farmers’ changing social identities under big data and algorithms," Agriculture and Human Values, Springer;The Agriculture, Food, & Human Values Society (AFHVS), vol. 39(4), pages 1451-1464, December.
    Full references (including those not matched with items on IDEAS)

    Most related items

    These are the items that most often cite the same works as this one and are cited by the same works as this one.
    1. Gustafson, Christopher R. & Meerza, Syed Imran Ali, 2023. "The Impact of Information on Valuation in Experimental Auctions: A Comparison of Between and Within Subject Designs," OSF Preprints 3g4m5, Center for Open Science.
    2. Fiamohe, R. & Agossadou, A.J. & Kinkpe, T., 2018. "Contribution of improved processing equipment to rice value chain upgrading in West Africa: Evidence from Benin," 2018 Conference, July 28-August 2, 2018, Vancouver, British Columbia 275966, International Association of Agricultural Economists.
    3. Unay‐Gailhard, İlkay & Brennan, Mark A., 2023. "Young farmers in “The New World of Work”: The contribution of new media to the work engagement and professional identities," EconStor Open Access Articles and Book Chapters, ZBW - Leibniz Information Centre for Economics, vol. 88(2), pages 426-460.
    4. Britwum, Kofi & Demont, Matty, 2023. "What is in a label? Examining the influence of cultural and colonial heritage on preferences and willingness to pay for local and international rice labels in Senegal," 2023 Annual Meeting, July 23-25, Washington D.C. 335501, Agricultural and Applied Economics Association.
    5. Luwen Cui & Weiwei Wang, 2023. "Factors Affecting the Adoption of Digital Technology by Farmers in China: A Systematic Literature Review," Sustainability, MDPI, vol. 15(20), pages 1-14, October.
    6. Demont, Matty & Britwum, Kofi, 2022. "Local versus Imported: Understanding the Role of Colonial and Cultural Heritage in Shaping Mauritanian Consumers’ Rice Preferences," 2022 Annual Meeting, July 31-August 2, Anaheim, California 322366, Agricultural and Applied Economics Association.
    7. Chrysanthi Charatsari & Anastasios Michailidis & Evagelos D. Lioutas & Thomas Bournaris & Efstratios Loizou & Aikaterini Paltaki & Dimitra Lazaridou, 2023. "Competencies Needed for Guiding the Digital Transition of Agriculture: Are Future Advisors Well-Equipped?," Sustainability, MDPI, vol. 15(22), pages 1-15, November.
    8. Caitlin L. Herrington & Mywish K. Maredia & David L. Ortega & Victor Taleon & Ekin Birol & Md Abdur Rouf Sarkar & Md Shajedur Rahaman, 2023. "Rural Bangladeshi consumers’ (un)willingness to pay for low‐milled rice: Implications for zinc biofortification," Agricultural Economics, International Association of Agricultural Economists, vol. 54(1), pages 5-22, January.
    9. Chunlei Li & Gangyi Wang & Yuzhuo Shen & Anani Amètépé Nathanaël Beauclair, 2024. "The Effect of Hog Futures in Stabilizing Hog Production," Agriculture, MDPI, vol. 14(3), pages 1-16, February.

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:gam:jagris:v:13:y:2023:i:11:p:2067-:d:1269023. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    If CitEc recognized a bibliographic reference but did not link an item in RePEc to it, you can help with this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: MDPI Indexing Manager (email available below). General contact details of provider: https://www.mdpi.com .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.