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Il rischio alimentare in prima pagina

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  • Andrea Rubin

Abstract

In 1981, Allan Mazur formulated his famous hypothesis: there is a direct relation between media coverage and public reaction against technological issues. Mazur?s hypothesis is exclusively and simply quantitative: the more the media cover a technoscientific issue, the more the public is brought to take a position against them. Few contributions that have tested Mazur?s hypothesis, directly or indirectly, have found a rather weak relationship between media exposure and public opinion. In this paper, I conducted an analysis on media coverage of food in Italy in the period 2010-2016. I calculated a risk index in the corpus of newspaper articles. This measure is used to compare it with longitudinal public opinion surveys to test this presumed "direct effect" of media.

Suggested Citation

  • Andrea Rubin, 2017. "Il rischio alimentare in prima pagina," PRISMA Economia - Societ? - Lavoro, FrancoAngeli Editore, vol. 2017(3), pages 25-44.
    • Handle: RePEc:fan:pripri:v:html10.3280/pri2017-003003
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    References listed on IDEAS

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    1. Jill J. McCluskey & Nicholas Kalaitzandonakes & Johan Swinnen, 2016. "Media Coverage, Public Perceptions, and Consumer Behavior: Insights from New Food Technologies," Annual Review of Resource Economics, Annual Reviews, vol. 8(1), pages 467-486, October.
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