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Comunicazione interna e benefici per i capitali intellettuale e relazionale. Il caso general business community di Ibm italia

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  • Alessandra Mazzei
  • Sonia C. Giaccone

Abstract

Questo studio indaga se e come la comunicazione interna incide sullo sviluppo dei capitali intellettuale e relazionale, risorse critiche per raggiungere posizioni competitive difendibili. In particolare esplora come i contesti delle comunit? di pratica rappresentino condizioni comunicazionali adeguate a sviluppare conoscenza e relazioni. La parte empirica presenta lo studio di una comunit? di pratica svolto tramite interviste e un questionario: la General Business Community di IBM Italia. I risultati dell?indagine evidenziano che le comunit? di pratica riducono le barriere alla condivisione della conoscenza e valorizzano le reti di relazioni interpersonali. Ci? comporta dei benefici in termini di capitali intellettuale e relazionale e quindi di potenziale competitivo per l?impresa.

Suggested Citation

  • Alessandra Mazzei & Sonia C. Giaccone, 2014. "Comunicazione interna e benefici per i capitali intellettuale e relazionale. Il caso general business community di Ibm italia," MERCATI & COMPETITIVIT?, FrancoAngeli Editore, vol. 2014(1), pages 103-124.
    • Handle: RePEc:fan:mcmcmc:v:html10.3280/mc2014-001006
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    References listed on IDEAS

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