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Fake News in the Corporate World: A Rising Threat

Author

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  • Roberto Adriani

    (Senior Partner of Heritage House - PROI Worldwide (consultancy firm)Adjunct Professor of Languages of the Media, State University of Milan (Italy))

Abstract

Public opinion is used to thinking about fake news as a political phenomenon, a tool used to create dirty propaganda. It is true but it may be only the beginning. The literature is starting to realize that fake news may move from the political arena to the corporate world. If this should happen, fake news would overflow everywhere, making the post-factual society even more real. Fake news may become a dirty tool, used by dishonest companies to strike at their competitors’ reputation. The idea is that, till now, fake news has been used primarily for dirty propaganda and, marginally, to make money through the clickbait. However, since clickbait is a very basic approach, what we can expect is a breakthrough of fake news. From clickbait to much more sophisticated technologies and strategies to beat competitors dishonestly or to influence the global financial markets, for instance. A very dark big idea, in this case. It means that, in a post-factual society, even competition in the corporate world can be affected by fake news, fuelled by the abuse of new powerful technologies (Murgia M. and Kuchler H. 2017). The consequence is usually a decrease in sales and revenues, with a snowball effect. (Gupta S. 2016). Corporate reputation is an intangible as well as valuable asset. What makes it so valuable is that a good reputation can help the company to operate; on the other hand, a sullied reputation makes the company weaker and slower.

Suggested Citation

  • Roberto Adriani, 2019. "Fake News in the Corporate World: A Rising Threat," European Journal of Social Sciences Education and Research Articles, Revistia Research and Publishing, vol. 6, January -.
    • Handle: RePEc:eur:ejserj:515
    DOI: 10.26417/ejser.v6i1.p92-110
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    References listed on IDEAS

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    1. Wendy Craig & Yossi Harel-Fisch & Haya Fogel-Grinvald & Suzanne Dostaler & Jorn Hetland & Bruce Simons-Morton & Michal Molcho & Margarida Mato & Mary Overpeck & Pernille Due & William Pickett, 2009. "A cross-national profile of bullying and victimization among adolescents in 40 countries," International Journal of Public Health, Springer;Swiss School of Public Health (SSPH+), vol. 54(2), pages 216-224, September.
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