The Current Models of Market Orientation
AbstractThe paper is focused on the development of the model of market orientation. The model of market orientation looks for the factors that preceded the market orientation and detects the factors that are from the market orientation affected. At first, there is stated compilation of the new finding at definition market orientation. The second part is devoted to positive and negative influences market orientation on business performance. There is also compilation of theoretical information about marketing orientation by authors working in this field in the paper. The main conclusions are stated in the last part of the work.
Download InfoIf you experience problems downloading a file, check if you have the proper application to view it first. In case of further problems read the IDEAS help page. Note that these files are not on the IDEAS site. Please be patient as the files may be large.
Bibliographic InfoArticle provided by European Research Studies Journal in its journal European Research Studies Journal.
Volume (Year): X (2007)
Issue (Month): 3-4 ()
Contact details of provider:
Web page: http://www.ersj.eu/
Please report citation or reference errors to , or , if you are the registered author of the cited work, log in to your RePEc Author Service profile, click on "citations" and make appropriate adjustments.:
- John Dawes, 2000. "Market Orientation and Company Profitability: Further Evidence Incorporating Longitudinal Data," Australian Journal of Management, Australian School of Business, vol. 25(2), pages 173-199, September.
For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: (Eleni Giannakopoulou).
If references are entirely missing, you can add them using this form.