IDEAS home Printed from https://ideas.repec.org/a/ers/journl/vxxiiiy2020i1p552-564.html
   My bibliography  Save this article

Technology Adoption as an Innovation in Entrepreneurial Marketing Dimension Allowing to Improve Micro and Small Businesses’ Performance

Author

Listed:
  • Kukuh Lukiyanto
  • Maranatha Wijayaningtyas

Abstract

Purpose: The study was aimed at determining the technology adoption serving as an entrepreneurial marketing implementation in the business performance of micro and small businesses in Indonesia. Existing research focuses on medium and large-scale companies, while technology adoption as an entrepreneurial marketing implementation has never been applied to micro and small businesses. Approach/Methodology/Design: At the initial stage, this research employed a qualitative research method with a phenomenological research approach in which samples were obtained from several regions in Indonesia. This study used primary data collected from the results of in-depth interviews, questionnaires and literature studies. Findings: The findings challenge the innovation dimension; it is one of the dimensions in entrepreneurial marketing that can improve micro and small businesses’ performance. Practical Implications: Technology in the form of new production facilities and the use of information technology can support the creation of new products leading to the improvement of business performance. Originality/Value: The study are beneficial for the government or other parties in micro and small business empowerment programs in promoting their courage to invest enabling them to improve their business performance and have stronger competitiveness.

Suggested Citation

  • Kukuh Lukiyanto & Maranatha Wijayaningtyas, 2020. "Technology Adoption as an Innovation in Entrepreneurial Marketing Dimension Allowing to Improve Micro and Small Businesses’ Performance," European Research Studies Journal, European Research Studies Journal, vol. 0(1), pages 552-564.
    • Handle: RePEc:ers:journl:v:xxiii:y:2020:i:1:p:552-564
    as

    Download full text from publisher

    File URL: https://www.ersj.eu/journal/1571/download
    Download Restriction: no
    ---><---

    References listed on IDEAS

    as
    1. Panagiotis Piperopoulos, 2010. "Qualitative research in SMEs and entrepreneurship: a literature review of case study research," International Journal of Economics and Business Research, Inderscience Enterprises Ltd, vol. 2(6), pages 494-510.
    2. Gunday, Gurhan & Ulusoy, Gunduz & Kilic, Kemal & Alpkan, Lutfihak, 2011. "Effects of innovation types on firm performance," International Journal of Production Economics, Elsevier, vol. 133(2), pages 662-676, October.
    3. Abdul Rahim, H & Ab. Wahab, K & Saad, A, 2015. "The Shift from Traditional Marketing to Entrepreneurial Marketing Practices: A Literature Review," Business and Management Studies, Redfame publishing, vol. 1(2), pages 134-139, September.
    4. Yeming Gong, 2013. "Global Operations Strategy," Springer Texts in Business and Economics, Springer, edition 127, number 978-3-642-36708-3, August.
    5. Mc Cartan-Quinn, Danielle & Carson, David, 2003. "Issues Which Impact Upon Marketing in the Small Firm," Small Business Economics, Springer, vol. 21(2), pages 201-213, September.
    6. Forsman, Helena, 2011. "Innovation capacity and innovation development in small enterprises. A comparison between the manufacturing and service sectors," Research Policy, Elsevier, vol. 40(5), pages 739-750, June.
    Full references (including those not matched with items on IDEAS)

    Most related items

    These are the items that most often cite the same works as this one and are cited by the same works as this one.
    1. Dimitrios Kafetzopoulos & Evangelos Psomas, 2016. "ORGANISATIONAL LEARNING, NON-TECHNICAL INNOVATION AND CUSTOMER SATISFACTION OF SMEs," International Journal of Innovation Management (ijim), World Scientific Publishing Co. Pte. Ltd., vol. 20(03), pages 1-28, April.
    2. Ju Han Yeon & Seung-hwan Jang, 2023. "The Relation between Bio-Industry Performance and Innovation Capacity—Focusing on the Korean Bio-Industry," Sustainability, MDPI, vol. 15(9), pages 1-17, April.
    3. Gomes, Giancarlo & Seman, Laio Oriel & De Montreuil Carmona, Linda Jessica, 2022. "Industry does matter: Analysing innovation, firm performance and organisational learning heterogeneities on Brazilian manufacturing sectors," Structural Change and Economic Dynamics, Elsevier, vol. 63(C), pages 544-555.
    4. Nawal Abdalla Adam & Hind Alofaysan, 2023. "External Knowledge Flows and Small and Medium-Sized Enterprises’ Innovation Capabilities Enhancement: An Empirical Investigation," Sustainability, MDPI, vol. 15(5), pages 1-14, February.
    5. Ernani Hadiyati & Martaleni - & Suprayitno -, 2021. "Traditional Marketing Practice Model and Entrepreneurship Marketing in SMEs in Indonesia," International Journal of Business and Management, Canadian Center of Science and Education, vol. 14(1), pages 1-95, July.
    6. Wendy Anzules-Falcones & Sylvia Novillo-Villegas, 2023. "Innovation Capacity, Entrepreneurial Orientation, and Flexibility: An Analysis from Industrial SMEs in Ecuador," Sustainability, MDPI, vol. 15(13), pages 1-24, June.
    7. Tedjo Soelaksono & Achmad Sudiro & Mintarti Rahayu & Sudjatno Sudjatno, 2018. "The Influence of Capability Managerial on Competitiveness of the Company through the Planning Strategy, Investment, Innovation and Performance of the Company (a Study on Corporate Manufacturing Indust," International Review of Management and Marketing, Econjournals, vol. 8(2), pages 22-32.
    8. Tohru Yoshioka-Kobayashi & Tomofumi Miyanoshita & Daisuke Kanama, 2020. "Revisiting incremental product innovations in the food-manufacturing industry: an empirical study on the effect of intellectual property rights," Journal of Economic Structures, Springer;Pan-Pacific Association of Input-Output Studies (PAPAIOS), vol. 9(1), pages 1-19, December.
    9. Maciej Zastempowski & Waldemar Glabiszewski & Krzysztof Krukowski & Szymon Cyfert, 2020. "Technological Innovation Capabilities of Small and Medium-Sized Enterprises," European Research Studies Journal, European Research Studies Journal, vol. 0(3), pages 460-474.
    10. Frida Thomas Pacho, 2018. "Diversified Network Effects on Innovation Performance in Tanzania: Innovation Strategy in Service Firms," Journal of Entrepreneurship and Business Innovation, Macrothink Institute, Journal of Entrepreneurship and Business Innovation, vol. 5(1), pages 1-1, December.
    11. Alam, Ashraful & Uddin, Moshfique & Yazdifar, Hassan & Shafique, Sujana & Lartey, Theophilus, 2020. "R&D investment, firm performance and moderating role of system and safeguard: Evidence from emerging markets," Journal of Business Research, Elsevier, vol. 106(C), pages 94-105.
    12. Shusen Qi & Steven Ongena & Hua Cheng, 2022. "Working with women, do men get all the credit?," Small Business Economics, Springer, vol. 59(4), pages 1427-1447, December.
    13. Rubio-Andrés, Mercedes & Ramos-González, Mª del Mar & Sastre-Castillo, Miguel Ángel & Gutiérrez-Broncano, Santiago, 2023. "Stakeholder pressure and innovation capacity of SMEs in the COVID-19 pandemic: Mediating and multigroup analysis," Technological Forecasting and Social Change, Elsevier, vol. 190(C).
    14. Hassan Arabshahi & Hamed Fazlollahtabar, 2018. "Classifying Innovative Activities Using Decision Tree and Gini Index," International Journal of Innovation and Technology Management (IJITM), World Scientific Publishing Co. Pte. Ltd., vol. 15(03), pages 1-14, June.
    15. Agata Sudolska & Justyna Łapińska, 2020. "Exploring Determinants of Innovation Capability in Manufacturing Companies Operating in Poland," Sustainability, MDPI, vol. 12(17), pages 1-21, August.
    16. Pu Liu & Yingying Shao, 2022. "Innovation and new business formation: the role of innovative large firms," Small Business Economics, Springer, vol. 59(2), pages 691-720, August.
    17. Sylvia Novillo-Villegas & Ricardo Ayala-Andrade & Juan Pablo Lopez-Cox & Javier Salazar-Oyaneder & Patricia Acosta-Vargas, 2022. "A Roadmap for Innovation Capacity in Developing Countries," Sustainability, MDPI, vol. 14(11), pages 1-20, May.
    18. Jong-Hyun Paik & Moon-Koo Kim & Jong-Hyun Park, 2017. "The antecedents and consequences of technology standardizations in Korean IT small and medium-sized enterprises," Information Technology and Management, Springer, vol. 18(4), pages 293-304, December.
    19. Wondifraw Mihret Dessie & Gojjam Ademe Mengistu & Tigist Abera Mulualem, 2022. "Communication and innovation in the performance of weaving and pottery crafts in Gojjam, Ethiopia," Journal of Innovation and Entrepreneurship, Springer, vol. 11(1), pages 1-22, December.
    20. Başak Dalgıç & Burcu Fazlıoğlu, 2021. "Innovation and firm growth: Turkish manufacturing and services SMEs," Eurasian Business Review, Springer;Eurasia Business and Economics Society, vol. 11(3), pages 395-419, September.

    More about this item

    Keywords

    Entrepreneurial marketing; technology adoption; business performance; small and micro businesses.;
    All these keywords.

    JEL classification:

    • A10 - General Economics and Teaching - - General Economics - - - General
    • D24 - Microeconomics - - Production and Organizations - - - Production; Cost; Capital; Capital, Total Factor, and Multifactor Productivity; Capacity
    • E22 - Macroeconomics and Monetary Economics - - Consumption, Saving, Production, Employment, and Investment - - - Investment; Capital; Intangible Capital; Capacity
    • G51 - Financial Economics - - Household Finance - - - Household Savings, Borrowing, Debt, and Wealth
    • R23 - Urban, Rural, Regional, Real Estate, and Transportation Economics - - Household Analysis - - - Regional Migration; Regional Labor Markets; Population

    Statistics

    Access and download statistics

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:ers:journl:v:xxiii:y:2020:i:1:p:552-564. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    If CitEc recognized a bibliographic reference but did not link an item in RePEc to it, you can help with this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Marios Agiomavritis (email available below). General contact details of provider: https://ersj.eu/ .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.