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Analysis Service on Student Satisfaction with Motivation as Moderating Variable

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  • Alana Damaris
  • Ngadino Surip
  • Antonius Setyadi

Abstract

Purpose: The main aim of this study is to examine the influence of service quality (HEdPERF Model) on student satisfaction with motivation as moderating variable. Design/Methodology/Approach: The sample consists of 210 non-traditional students from the post graduate program of Mercu Buana University Jakarta, from 6 Master’s degree programs. The technique of data analysis used to test the hypotheses models were Structural Equation Model (SEM) with Linear Structural Model (LISREL) version 8.80. Findings: The result of all hypotheses testing showed the empirical data to be fitted quite well. The structural relationship between the variables may be summarized as follows: (1) There is a positive and significant influence of academic aspect on student satisfaction with motivation as moderating variable; (2) There is no influence of non-academic aspect on student satisfaction with motivation as moderating variable; (3) There is a positive and significant influence of access on student satisfaction with motivation as moderating variable; (4) There is a positive and significant influence of program issue on student satisfaction with motivation as moderating variable; (5) There is no influence of reputation on student satisfaction with motivation as moderating variable. Practical implications: Since the academic aspect, non-academic aspect, access, program issue, reputation and motivation simultaneously influence student satisfaction the results of the study can be used accordingly. Originality/Value: The article proposed certain issues for the universities to improve programs such as quality, variability, structure, delivery of teaching and flexibility of time.

Suggested Citation

  • Alana Damaris & Ngadino Surip & Antonius Setyadi, 2019. "Analysis Service on Student Satisfaction with Motivation as Moderating Variable," International Journal of Economics & Business Administration (IJEBA), International Journal of Economics & Business Administration (IJEBA), vol. 0(2), pages 118-130.
    • Handle: RePEc:ers:ijebaa:v:vii:y:2019:i:2:p:118-130
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    References listed on IDEAS

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    1. Sarstedt, Marko & Ringle, Christian M. & Smith, Donna & Reams, Russell & Hair, Joseph F., 2014. "Partial least squares structural equation modeling (PLS-SEM): A useful tool for family business researchers," Journal of Family Business Strategy, Elsevier, vol. 5(1), pages 105-115.
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    More about this item

    Keywords

    Service quality; HEdPERF model; motivation; student satisfaction.;
    All these keywords.

    JEL classification:

    • I23 - Health, Education, and Welfare - - Education - - - Higher Education; Research Institutions

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