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Examining the Trip Experience on Competitive Advantage Creation in Tourism

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  • Filda Rahmiati
  • Norfaridatul Akmaliah Othman
  • Md Nor Hayati Tahir

Abstract

Purpose: This study aims to examine the trip experience on competitive advantage creation in Indonesia tourism. Trip experience includes transportation, accommodation, tour guide, and tourism activities. Design/Methodology/Approach: The research population consists of all international tourists who visited Indonesia through Soekarno Hatta International Airport (Jakarta) and Ngurah Rai International Airport (Bali). The questionnaire was constructed in English and translated into Arabic and Mandarin. Convenience sampling techniques were used to collect data. Out of 500 questionnaires distributed, only 415 were valid and used for analysis. Partial Least Square by SMART-PLS 3.0 software was used for data analysis. Findings: Result shows that transportation, accommodation and tourist activities are positively significant factors on tourist loyalty and mediated by tourist satisfaction. Whereas, tour guides have positively but not significant influence on tourist loyalty and mediated by tourist satisfaction. Practical implications: The study provides a practical implication which requires a close relationship of state governments and tourism companies in order to have good cooperative and coordination to competitive advantage creation. Originality/Value: As this study is based on recent studies on tourism destination in competitive advantage creation it brings a new insight of analyzing the two cities of highest tourists visits in order to understand the condition of overall Indonesian tourism.

Suggested Citation

  • Filda Rahmiati & Norfaridatul Akmaliah Othman & Md Nor Hayati Tahir, 2020. "Examining the Trip Experience on Competitive Advantage Creation in Tourism," International Journal of Economics & Business Administration (IJEBA), International Journal of Economics & Business Administration (IJEBA), vol. 0(1), pages 15-30.
    • Handle: RePEc:ers:ijebaa:v:viii:y:2020:i:1:p:15-30
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    References listed on IDEAS

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    3. Anjali R. Virkar & Prita D. Mallya, 2018. "A Review of Dimensions of Tourism Transport Affecting Tourist Satisfaction," Indian Journal of Commerce and Management Studies, Educational Research Multimedia & Publications,India, vol. 9(1), pages 72-80, January.
    4. Alexandru Mircea NEDELEA & Borak Ali & Mohammed ALAMGIR, 2017. "Factors Behind Destination Loyalty - A Study on Tourism Destination," Revista de turism - studii si cercetari in turism / Journal of tourism - studies and research in tourism, "Stefan cel Mare" University of Suceava, Romania, Faculty of Economics and Public Administration - Economy, Business Administration and Tourism Department., vol. 23(23), pages 1-7, June.
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    Cited by:

    1. Kuq Bekë & Elezaj Elvis & Hasanaj Petrit, 2020. "Development of Alternative Tourism in Kosovo – Peja Region," Baltic Journal of Real Estate Economics and Construction Management, Sciendo, vol. 8(1), pages 93-101, January.

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    More about this item

    Keywords

    Trip experience; competitive advantage; tourist satisfaction; tourist loyalty.;
    All these keywords.

    JEL classification:

    • G39 - Financial Economics - - Corporate Finance and Governance - - - Other
    • K22 - Law and Economics - - Regulation and Business Law - - - Business and Securities Law
    • L22 - Industrial Organization - - Firm Objectives, Organization, and Behavior - - - Firm Organization and Market Structure
    • M10 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Business Administration - - - General

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