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Investigation of Factors Influencing Students’ Intention to Use Banking Services through Smartphone Devices during COVID-19 Pandemic

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  • Chompu Nuangjamnong

Abstract

Purpose: This research aims to Investigate factors Influencing students’ intention to use banking services through smartphone devices during the COVID-19 pandemic. The conceptual framework is presented on the element of independent variables; perceived usefulness, perceived ease of use, relative advantage, and social influence factors Influencing students’ intention and actual usage of banking services through smartphone devices during the COVID-19 pandemic. Design/Methodology/Approach: The sample (n = 400) was collected from online questionnaires by using multi-stage sampling, including simple random sampling, stratified random sampling in probability sampling, and then non-probability sampling consist of convenience sampling and snowball sampling from graduate students of the top five private universities in the Bangkok metropolitan which approximately were 18,778 students. The study applied the data analysis method consisting of Cronbach’s Alpha, descriptive statistics, simple linear regression (SLR), and multiple linear regression (MLR). Findings: The results indicated the element of independent variables; perceived usefulness, perceived ease of use, and relative advantage have a significant influence on students’ intention to use toward actual usage mobile banking services through smartphone devices during the COVID-19 pandemic except for one variable that has not supported which is social influence. Practical Implications: Thus, the study recommends that the commercial banks and the universities as service providers should pay attention to expanding the internet access area for mobile banking services as universities‘ infrastructure. Universities recommended providing guidelines and appropriate training for using mobile banking services in clear steps, and commercial banks need to keep improving and upgrading their mobile banking services. Originality/Value: This study identifies the value and degree of factors influencing students’ intention to use banking services through smartphone devices during the COVID-19 pandemic.

Suggested Citation

  • Chompu Nuangjamnong, 2021. "Investigation of Factors Influencing Students’ Intention to Use Banking Services through Smartphone Devices during COVID-19 Pandemic," International Journal of Economics & Business Administration (IJEBA), International Journal of Economics & Business Administration (IJEBA), vol. 0(1), pages 331-346.
    • Handle: RePEc:ers:ijebaa:v:ix:y:2021:i:1:p:331-346
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    References listed on IDEAS

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    3. Ceva Lavenja Arahita & Jurry Hatammimi, 2015. "Factors Affecting the Intention to Reuse Mobile Banking Service," International Journal of Research in Business and Social Science (2147-4478), Center for the Strategic Studies in Business and Finance, vol. 4(4), pages 15-32, October.
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    More about this item

    Keywords

    Perceived usefulness; perceived ease of use; relative advantage; social influence; student intention to use; actual usage; mobile banking services.;
    All these keywords.

    JEL classification:

    • H2 - Public Economics - - Taxation, Subsidies, and Revenue
    • H21 - Public Economics - - Taxation, Subsidies, and Revenue - - - Efficiency; Optimal Taxation
    • J54 - Labor and Demographic Economics - - Labor-Management Relations, Trade Unions, and Collective Bargaining - - - Producer Cooperatives; Labor Managed Firms
    • Q13 - Agricultural and Natural Resource Economics; Environmental and Ecological Economics - - Agriculture - - - Agricultural Markets and Marketing; Cooperatives; Agribusiness

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