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Decision-Making Credit Process (On the Example of Selected Offers of the Retail Banks)

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  • Joanna Wróblewska

Abstract

The article deals with the factors influencing decisions and the consumer behavior in themarket for consumer loans. It appoints the differences in the perception of credit costs in terms of economics and behavior. Its main objective is to determine how important are the nominal interest rate, total cost and the amount of monthly payment in the process of choosing a particular loan offer. Based on the conjoint analysis, conducted on a group of 105 adult Poles, who declared the contact with any form of credit, the author of the article proves the hypothesis that borrowers perceive the cost of borrowing under the assumptions of mental accounting. It also answers many research questions related to individual differences in the perception of credit costs and the relationship between declared attitudes toward borrowing and accounting of mental and materiality of the analyzed characteristics of the loan.

Suggested Citation

  • Joanna Wróblewska, 2011. "Decision-Making Credit Process (On the Example of Selected Offers of the Retail Banks)," Ekonomia journal, Faculty of Economic Sciences, University of Warsaw, vol. 26.
    • Handle: RePEc:eko:ekoeko:26_96
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    File URL: http://ekonomia.wne.uw.edu.pl/ekonomia/getFile/724
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    References listed on IDEAS

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    1. Ranyard, Rob & Hinkley, Lisa & Williamson, Janis & McHugh, Sandie, 2006. "The role of mental accounting in consumer credit decision processes," Journal of Economic Psychology, Elsevier, vol. 27(4), pages 571-588, August.
    2. Ranyard, Rob & Craig, Gill, 1995. "Evaluating and budgeting with instalment credit: An interview study," Journal of Economic Psychology, Elsevier, vol. 16(3), pages 449-467, September.
    3. Shefrin, Hersh M & Thaler, Richard H, 1988. "The Behavioral Life-Cycle Hypothesis," Economic Inquiry, Western Economic Association International, vol. 26(4), pages 609-643, October.
    4. Loewenstein, George & Thaler, Richard H, 1989. "Intertemporal Choice," Journal of Economic Perspectives, American Economic Association, vol. 3(4), pages 181-193, Fall.
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