IDEAS home Printed from https://ideas.repec.org/a/eee/trapol/v126y2022icp120-135.html
   My bibliography  Save this article

Potential adoption of robotaxi service: The roles of perceived benefits to multiple stakeholders and environmental awareness

Author

Listed:
  • Li, Dun
  • Huang, Youlin
  • Qian, Lixian

Abstract

Vehicle automation is a revolutionary trend in urban mobility, and robotaxi—that is, a service providing shared autonomous vehicles (AVs)—are expected to reduce energy consumption and hinder the growth of car ownership. This study investigates consumers' intention to use robotaxi and to buy AVs, particularly focusing on the roles of perceived benefits to multiple stakeholders (i.e., users and pedestrians) and consumers' environmental awareness in the adoption process. Based on a nationwide survey in China, our empirical analysis reveals the following important findings: (1) users' perceptions of the benefits of AVs for pedestrians and users influence their attitude toward and intention to use robotaxi and to buy AVs; (2) perceived drawbacks are negatively related to intention to buy AVs and to use robotaxi, but not to attitude toward AVs; (3) attitude positively predicts intention to use robotaxi, but not intention to buy AVs; (4) intention to use robotaxi is positively associated with intention to buy AVs; (5) incorporating the perceived benefits of AVs for pedestrians significantly improves the behavioral model; and (6) environmental awareness strengthens the positive influence of perceived benefits on attitude, and exacerbates the negative association between perceived drawbacks and intention to use robotaxi. We contribute to the literature on AV adoption by furthering understanding of the influence of benefits to multiple stakeholders and environmental awareness; we also present key business and policy implications relating to facilitating the transition of AVs.

Suggested Citation

  • Li, Dun & Huang, Youlin & Qian, Lixian, 2022. "Potential adoption of robotaxi service: The roles of perceived benefits to multiple stakeholders and environmental awareness," Transport Policy, Elsevier, vol. 126(C), pages 120-135.
    • Handle: RePEc:eee:trapol:v:126:y:2022:i:c:p:120-135
    DOI: 10.1016/j.tranpol.2022.07.004
    as

    Download full text from publisher

    File URL: http://www.sciencedirect.com/science/article/pii/S0967070X22001858
    Download Restriction: Full text for ScienceDirect subscribers only
    File URL: https://libkey.io/10.1016/j.tranpol.2022.07.004?utm_source=ideas
    LibKey link: if access is restricted and if your library uses this service, LibKey will redirect you to where you can use your library subscription to access this item
    ---><---

    As the access to this document is restricted, you may want to search for a different version of it.

    References listed on IDEAS

    as
    1. Hopkins, Debbie & Schwanen, Tim, 2021. "Talking about automated vehicles: What do levels of automation do?," Technology in Society, Elsevier, vol. 64(C).
    2. Millard-Ball, Adam, 2019. "The autonomous vehicle parking problem," Transport Policy, Elsevier, vol. 75(C), pages 99-108.
    3. Wadud, Zia & MacKenzie, Don & Leiby, Paul, 2016. "Help or hindrance? The travel, energy and carbon impacts of highly automated vehicles," Transportation Research Part A: Policy and Practice, Elsevier, vol. 86(C), pages 1-18.
    4. Saeed, Tariq Usman & Burris, Mark W. & Labi, Samuel & Sinha, Kumares C., 2020. "An empirical discourse on forecasting the use of autonomous vehicles using consumers’ preferences," Technological Forecasting and Social Change, Elsevier, vol. 158(C).
    5. Gary C. Moore & Izak Benbasat, 1991. "Development of an Instrument to Measure the Perceptions of Adopting an Information Technology Innovation," Information Systems Research, INFORMS, vol. 2(3), pages 192-222, September.
    6. Woldeamanuel, Mintesnot & Nguyen, Dang, 2018. "Perceived benefits and concerns of autonomous vehicles: An exploratory study of millennials’ sentiments of an emerging market," Research in Transportation Economics, Elsevier, vol. 71(C), pages 44-53.
    7. Daniel J. Fagnant & Kara M. Kockelman, 2018. "Dynamic ride-sharing and fleet sizing for a system of shared autonomous vehicles in Austin, Texas," Transportation, Springer, vol. 45(1), pages 143-158, January.
    8. Manfreda, Anton & Ljubi, Klara & Groznik, Aleš, 2021. "Autonomous vehicles in the smart city era: An empirical study of adoption factors important for millennials," International Journal of Information Management, Elsevier, vol. 58(C).
    9. Huang, Youlin & Qian, Lixian, 2021. "Consumer adoption of electric vehicles in alternative business models," Energy Policy, Elsevier, vol. 155(C).
    10. Nastjuk, Ilja & Herrenkind, Bernd & Marrone, Mauricio & Brendel, Alfred Benedikt & Kolbe, Lutz M., 2020. "What drives the acceptance of autonomous driving? An investigation of acceptance factors from an end-user's perspective," Technological Forecasting and Social Change, Elsevier, vol. 161(C).
    11. Aggelos Soteropoulos & Martin Berger & Francesco Ciari, 2019. "Impacts of automated vehicles on travel behaviour and land use: an international review of modelling studies," Transport Reviews, Taylor & Francis Journals, vol. 39(1), pages 29-49, January.
    12. Prateek Bansal & Kara M. Kockelman, 2018. "Are we ready to embrace connected and self-driving vehicles? A case study of Texans," Transportation, Springer, vol. 45(2), pages 641-675, March.
    13. Thomas Leicht & Anis Chtourou & Kamel Ben Youssef, 2018. "Consumer innovativeness and intentioned autonomous car adoption," Post-Print hal-02511554, HAL.
    14. Huang, Youlin & Qian, Lixian & Soopramanien, Didier & Tyfield, David, 2021. "Buy, lease, or share? Consumer preferences for innovative business models in the market for electric vehicles," Technological Forecasting and Social Change, Elsevier, vol. 166(C).
    15. Hussain, Qinaat & Alhajyaseen, Wael K.M. & Adnan, Muhammad & Almallah, Mustafa & Almukdad, Abdulkarim & Alqaradawi, Mohammed, 2021. "Autonomous vehicles between anticipation and apprehension: Investigations through safety and security perceptions," Transport Policy, Elsevier, vol. 110(C), pages 440-451.
    16. Merfeld, Katrin & Wilhelms, Mark-Philipp & Henkel, Sven & Kreutzer, Karin, 2019. "Carsharing with shared autonomous vehicles: Uncovering drivers, barriers and future developments – A four-stage Delphi study," Technological Forecasting and Social Change, Elsevier, vol. 144(C), pages 66-81.
    17. Fagnant, Daniel J. & Kockelman, Kara, 2015. "Preparing a nation for autonomous vehicles: opportunities, barriers and policy recommendations," Transportation Research Part A: Policy and Practice, Elsevier, vol. 77(C), pages 167-181.
    18. Mustapha Harb & Yu Xiao & Giovanni Circella & Patricia L. Mokhtarian & Joan L. Walker, 2018. "Projecting travelers into a world of self-driving vehicles: estimating travel behavior implications via a naturalistic experiment," Transportation, Springer, vol. 45(6), pages 1671-1685, November.
    19. Gurumurthy, Krishna Murthy & Kockelman, Kara M., 2020. "Modeling Americans’ autonomous vehicle preferences: A focus on dynamic ride-sharing, privacy & long-distance mode choices," Technological Forecasting and Social Change, Elsevier, vol. 150(C).
    20. Fraedrich, Eva & Heinrichs, Dirk & Bahamonde-Birke, Francisco J. & Cyganski, Rita, 2019. "Autonomous driving, the built environment and policy implications," Transportation Research Part A: Policy and Practice, Elsevier, vol. 122(C), pages 162-172.
    21. Kapser, Sebastian & Abdelrahman, Mahmoud & Bernecker, Tobias, 2021. "Autonomous delivery vehicles to fight the spread of Covid-19 – How do men and women differ in their acceptance?," Transportation Research Part A: Policy and Practice, Elsevier, vol. 148(C), pages 183-198.
    22. Liu, Peng & Xu, Zhigang, 2020. "Public attitude toward self-driving vehicles on public roads: Direct experience changed ambivalent people to be more positive," Technological Forecasting and Social Change, Elsevier, vol. 151(C).
    23. Faber, Koen & van Lierop, Dea, 2020. "How will older adults use automated vehicles? Assessing the role of AVs in overcoming perceived mobility barriers," Transportation Research Part A: Policy and Practice, Elsevier, vol. 133(C), pages 353-363.
    24. Peng Liu & Run Yang & Zhigang Xu, 2019. "Public Acceptance of Fully Automated Driving: Effects of Social Trust and Risk/Benefit Perceptions," Risk Analysis, John Wiley & Sons, vol. 39(2), pages 326-341, February.
    25. Teresa Brell & Ralf Philipsen & Martina Ziefle, 2019. "sCARy! Risk Perceptions in Autonomous Driving: The Influence of Experience on Perceived Benefits and Barriers," Risk Analysis, John Wiley & Sons, vol. 39(2), pages 342-357, February.
    26. Andreia Martinho & Nils Herber & Maarten Kroesen & Caspar Chorus, 2021. "Ethical issues in focus by the autonomous vehicles industry," Transport Reviews, Taylor & Francis Journals, vol. 41(5), pages 556-577, September.
    27. Wang, Ning & Tang, Linhao & Pan, Huizhong, 2018. "Analysis of public acceptance of electric vehicles: An empirical study in Shanghai," Technological Forecasting and Social Change, Elsevier, vol. 126(C), pages 284-291.
    28. Chen, T. Donna & Kockelman, Kara M. & Hanna, Josiah P., 2016. "Operations of a shared, autonomous, electric vehicle fleet: Implications of vehicle & charging infrastructure decisions," Transportation Research Part A: Policy and Practice, Elsevier, vol. 94(C), pages 243-254.
    29. Jian Chen & Rui Li & Mi Gan & Zhiyan Fu & Fatao Yuan, 2020. "Public Acceptance of Driverless Buses in China: An Empirical Analysis Based on an Extended UTAUT Model," Discrete Dynamics in Nature and Society, Hindawi, vol. 2020, pages 1-13, November.
    30. Wang, Kaili & Salehin, Mohammad Faizus & Nurul Habib, Khandker, 2021. "A discrete choice experiment on consumer’s willingness-to-pay for vehicle automation in the Greater Toronto Area," Transportation Research Part A: Policy and Practice, Elsevier, vol. 149(C), pages 12-30.
    31. Hensher, David A., 2018. "Tackling road congestion – What might it look like in the future under a collaborative and connected mobility model?," Transport Policy, Elsevier, vol. 66(C), pages 1-8.
    32. Liu, Peng, 2020. "Positive, negative, ambivalent, or indifferent? Exploring the structure of public attitudes toward self-driving vehicles on public roads," Transportation Research Part A: Policy and Practice, Elsevier, vol. 142(C), pages 27-38.
    33. Wu, Jingwen & Liao, Hua & Wang, Jin-Wei, 2020. "Analysis of consumer attitudes towards autonomous, connected, and electric vehicles: A survey in China," Research in Transportation Economics, Elsevier, vol. 80(C).
    34. Thomas P Novak, 2020. "A Generalized Framework for Moral Dilemmas Involving Autonomous Vehicles: A Commentary on Gill [The Moral Machine Experiment]," Journal of Consumer Research, Journal of Consumer Research Inc., vol. 47(2), pages 292-300.
    Full references (including those not matched with items on IDEAS)

    Most related items

    These are the items that most often cite the same works as this one and are cited by the same works as this one.
    1. Ljubi, Klara & Groznik, Aleš, 2023. "Role played by social factors and privacy concerns in autonomous vehicle adoption," Transport Policy, Elsevier, vol. 132(C), pages 1-15.
    2. Kassens-Noor, Eva & Dake, Dana & Decaminada, Travis & Kotval-K, Zeenat & Qu, Teresa & Wilson, Mark & Pentland, Brian, 2020. "Sociomobility of the 21st century: Autonomous vehicles, planning, and the future city," Transport Policy, Elsevier, vol. 99(C), pages 329-335.
    3. Nastjuk, Ilja & Herrenkind, Bernd & Marrone, Mauricio & Brendel, Alfred Benedikt & Kolbe, Lutz M., 2020. "What drives the acceptance of autonomous driving? An investigation of acceptance factors from an end-user's perspective," Technological Forecasting and Social Change, Elsevier, vol. 161(C).
    4. Nadafianshahamabadi, Razieh & Tayarani, Mohammad & Rowangould, Gregory, 2021. "A closer look at urban development under the emergence of autonomous vehicles: Traffic, land use and air quality impacts," Journal of Transport Geography, Elsevier, vol. 94(C).
    5. Wali, Behram & Santi, Paolo & Ratti, Carlo, 2023. "Are californians willing to use shared automated vehicles (SAV) & renounce existing vehicles? An empirical analysis of factors determining SAV use & household vehicle ownership," Technological Forecasting and Social Change, Elsevier, vol. 195(C).
    6. Shelly Etzioni & Jamil Hamadneh & Arnór B. Elvarsson & Domokos Esztergár-Kiss & Milena Djukanovic & Stelios N. Neophytou & Jaka Sodnik & Amalia Polydoropoulou & Ioannis Tsouros & Cristina Pronello & N, 2020. "Modeling Cross-National Differences in Automated Vehicle Acceptance," Sustainability, MDPI, vol. 12(22), pages 1-22, November.
    7. Foroughi, Behzad & Nhan, Pham Viet & Iranmanesh, Mohammad & Ghobakhloo, Morteza & Nilashi, Mehrbakhsh & Yadegaridehkordi, Elaheh, 2023. "Determinants of intention to use autonomous vehicles: Findings from PLS-SEM and ANFIS," Journal of Retailing and Consumer Services, Elsevier, vol. 70(C).
    8. Du, Manqing & Zhang, Tingru & Liu, Jinting & Xu, Zhigang & Liu, Peng, 2022. "Rumors in the air? Exploring public misconceptions about automated vehicles," Transportation Research Part A: Policy and Practice, Elsevier, vol. 156(C), pages 237-252.
    9. Wu, Jingwen & Liao, Hua & Wang, Jin-Wei, 2020. "Analysis of consumer attitudes towards autonomous, connected, and electric vehicles: A survey in China," Research in Transportation Economics, Elsevier, vol. 80(C).
    10. BERTRANDIAS, Laurent & LOWE, Ben & SADIK-ROZSNYAI, Orsolya & CARRICANO, Manu, 2021. "Delegating decision-making to autonomous products: A value model emphasizing the role of well-being," Technological Forecasting and Social Change, Elsevier, vol. 169(C).
    11. Gurumurthy, Krishna Murthy & Kockelman, Kara M., 2022. "Dynamic ride-sharing impacts of greater trip demand and aggregation at stops in shared autonomous vehicle systems," Transportation Research Part A: Policy and Practice, Elsevier, vol. 160(C), pages 114-125.
    12. Richter, Maximilian A. & Hagenmaier, Markus & Bandte, Oliver & Parida, Vinit & Wincent, Joakim, 2022. "Smart cities, urban mobility and autonomous vehicles: How different cities needs different sustainable investment strategies," Technological Forecasting and Social Change, Elsevier, vol. 184(C).
    13. Dubey, Subodh & Sharma, Ishant & Mishra, Sabyasachee & Cats, Oded & Bansal, Prateek, 2022. "A General Framework to Forecast the Adoption of Novel Products: A Case of Autonomous Vehicles," Transportation Research Part B: Methodological, Elsevier, vol. 165(C), pages 63-95.
    14. Asmussen, Katherine E. & Mondal, Aupal & Bhat, Chandra R., 2022. "Adoption of partially automated vehicle technology features and impacts on vehicle miles of travel (VMT)," Transportation Research Part A: Policy and Practice, Elsevier, vol. 158(C), pages 156-179.
    15. Saeed, Tariq Usman & Burris, Mark W. & Labi, Samuel & Sinha, Kumares C., 2020. "An empirical discourse on forecasting the use of autonomous vehicles using consumers’ preferences," Technological Forecasting and Social Change, Elsevier, vol. 158(C).
    16. Becker, Henrik & Becker, Felix & Abe, Ryosuke & Bekhor, Shlomo & Belgiawan, Prawira F. & Compostella, Junia & Frazzoli, Emilio & Fulton, Lewis M. & Guggisberg Bicudo, Davi & Murthy Gurumurthy, Krishna, 2020. "Impact of vehicle automation and electric propulsion on production costs for mobility services worldwide," Transportation Research Part A: Policy and Practice, Elsevier, vol. 138(C), pages 105-126.
    17. Talebian, Ahmadreza & Mishra, Sabyasachee, 2022. "Unfolding the state of the adoption of connected autonomous trucks by the commercial fleet owner industry," Transportation Research Part E: Logistics and Transportation Review, Elsevier, vol. 158(C).
    18. McLeay, Fraser & Olya, Hossein & Liu, Hongfei & Jayawardhena, Chanaka & Dennis, Charles, 2022. "A multi-analytical approach to studying customers motivations to use innovative totally autonomous vehicles," Technological Forecasting and Social Change, Elsevier, vol. 174(C).
    19. Xing, Yingying & Zhou, Huiyu & Han, Xiao & Zhang, Meng & Lu, Jian, 2022. "What influences vulnerable road users’ perceptions of autonomous vehicles? A comparative analysis of the 2017 and 2019 Pittsburgh surveys," Technological Forecasting and Social Change, Elsevier, vol. 176(C).
    20. Wang, Jinghui & Yang, Hao, 2023. "Low carbon future of vehicle sharing, automation, and electrification: A review of modeling mobility behavior and demand," Renewable and Sustainable Energy Reviews, Elsevier, vol. 177(C).

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:eee:trapol:v:126:y:2022:i:c:p:120-135. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    If CitEc recognized a bibliographic reference but did not link an item in RePEc to it, you can help with this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Catherine Liu (email available below). General contact details of provider: http://www.elsevier.com/wps/find/journaldescription.cws_home/30473/description#description .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.