IDEAS home Printed from https://ideas.repec.org/a/eee/touman/v49y2015icp1-16.html
   My bibliography  Save this article

Developing a forest-based wellbeing tourism product together with customers – An ethnographic approach

Author

Listed:
  • Konu, Henna

Abstract

This study aims to examine the usability and usefulness of ethnographic approaches in new service development (NSD) in tourism. This paper discusses and describes what kind of information is gained through the process. The paper includes a case study which uses an ethnographic approach in one phase of the NSD process. The data was collected during a tourism product test phase on-site by participant observation, conducting surveys and holding group interviews. The results show that an ethnographic approach brings highly versatile and detailed information that benefits different phases of NSD and the development of the service concept, service process and service system. Some challenges were identified during the data collection, mainly related to participant observation. This study contributes to tourism management literature by providing an empirical example of how consumers are involved in NSD in the tourism industry and how an ethnographic approach can be utilised in NSD.

Suggested Citation

  • Konu, Henna, 2015. "Developing a forest-based wellbeing tourism product together with customers – An ethnographic approach," Tourism Management, Elsevier, vol. 49(C), pages 1-16.
    • Handle: RePEc:eee:touman:v:49:y:2015:i:c:p:1-16
    DOI: 10.1016/j.tourman.2015.02.006
    as

    Download full text from publisher

    File URL: http://www.sciencedirect.com/science/article/pii/S0261517715000424
    Download Restriction: no
    File URL: https://libkey.io/10.1016/j.tourman.2015.02.006?utm_source=ideas
    LibKey link: if access is restricted and if your library uses this service, LibKey will redirect you to where you can use your library subscription to access this item
    ---><---

    References listed on IDEAS

    as
    1. Bernard Gazier & Jean - Philippe Touffut, 2006. "Introduction. Bien public, bien social," Post-Print halshs-00270232, HAL.
    2. Eric von Hippel, 1986. "Lead Users: A Source of Novel Product Concepts," Management Science, INFORMS, vol. 32(7), pages 791-805, July.
    3. Hjalager, Anne-Mette, 2010. "A review of innovation research in tourism," Tourism Management, Elsevier, vol. 31(1), pages 1-12.
    4. Buckley, Ralf, 2012. "Rush as a key motivation in skilled adventure tourism: Resolving the risk recreation paradox," Tourism Management, Elsevier, vol. 33(4), pages 961-970.
    5. Payne, Adrian & Storbacka, Kaj & Frow, Pennie & Knox, Simon, 2009. "Co-creating brands: Diagnosing and designing the relationship experience," Journal of Business Research, Elsevier, vol. 62(3), pages 379-389, March.
    6. Arnould, Eric J, 1989. "Toward a Broadened Theory of Preference Formation and the Diffusion of Innovations: Cases from Zinder Province, Niger Republic," Journal of Consumer Research, Journal of Consumer Research Inc., vol. 16(2), pages 239-267, September.
    7. Thomas Meiren & Thomas Burger, 2009. "Testing of service concepts," The Service Industries Journal, Taylor & Francis Journals, vol. 30(4), pages 621-632, June.
    8. Coghlan, Alexandra & Filo, Kevin, 2013. "Using constant comparison method and qualitative data to understand participants' experiences at the nexus of tourism, sport and charity events," Tourism Management, Elsevier, vol. 35(C), pages 122-131.
    9. Holt, Douglas B, 1995. "How Consumers Consume: A Typology of Consumption Practices," Journal of Consumer Research, Journal of Consumer Research Inc., vol. 22(1), pages 1-16, June.
    10. Hill, Ronald Paul & Stamey, Mark, 1990. "The Homeless in America: An Examination of Possessions and Consumption Behaviors," Journal of Consumer Research, Journal of Consumer Research Inc., vol. 17(3), pages 303-321, December.
    11. Komppula, Raija & Gartner, William C., 2013. "Hunting as a travel experience: An auto-ethnographic study of hunting tourism in Finland and the USA," Tourism Management, Elsevier, vol. 35(C), pages 168-180.
    12. Barbieri, Carla & Santos, Carla Almeida & Katsube, Yasuharu, 2012. "Volunteer tourism: On-the-ground observations from Rwanda," Tourism Management, Elsevier, vol. 33(3), pages 509-516.
    13. Houge Mackenzie, Susan & Kerr, John H., 2013. "Stress and emotions at work: An adventure tourism guide's experiences," Tourism Management, Elsevier, vol. 36(C), pages 3-14.
    14. von Koskull, Catharina & Fougère, Martin, 2011. "Service development as practice: A rhetorical analysis of customer-related arguments in a service development project," Scandinavian Journal of Management, Elsevier, vol. 27(2), pages 205-220, June.
    15. Ian Thynne & Burns, 2007. "Editorial Introduction," Asia Pacific Journal of Public Administration, Taylor & Francis Journals, vol. 29(1), pages 1-2, June.
    16. Schouten, John W & McAlexander, James H, 1995. "Subcultures of Consumptions: An Ethnography of the New Bikers," Journal of Consumer Research, Journal of Consumer Research Inc., vol. 22(1), pages 43-61, June.
    Full references (including those not matched with items on IDEAS)

    Citations

    Citations are extracted by the CitEc Project, subscribe to its RSS feed for this item.
    as


    Cited by:

    1. Buckley, R.C., 2019. "Therapeutic mental health effects perceived by outdoor tourists: A large-scale, multi-decade, qualitative analysis," Annals of Tourism Research, Elsevier, vol. 77(C), pages 164-167.
    2. Page, Stephen J. & Hartwell, Heather & Johns, Nick & Fyall, Alan & Ladkin, Adele & Hemingway, Ann, 2017. "Case study: Wellness, tourism and small business development in a UK coastal resort: Public engagement in practice," Tourism Management, Elsevier, vol. 60(C), pages 466-477.
    3. Liu, Chih-Hsing, 2017. "The relationships among intellectual capital, social capital, and performance - The moderating role of business ties and environmental uncertainty," Tourism Management, Elsevier, vol. 61(C), pages 553-561.
    4. Atsalakis, George S. & Atsalaki, Ioanna G. & Zopounidis, Constantin, 2018. "Forecasting the success of a new tourism service by a neuro-fuzzy technique," European Journal of Operational Research, Elsevier, vol. 268(2), pages 716-727.
    5. Kay Smith, Melanie & Diekmann, Anya, 2017. "Tourism and wellbeing," Annals of Tourism Research, Elsevier, vol. 66(C), pages 1-13.

    Most related items

    These are the items that most often cite the same works as this one and are cited by the same works as this one.
    1. Brown Lorraine, 2016. "Treading in the footsteps of literary heroes: an autoethnography," European Journal of Tourism, Hospitality and Recreation, Sciendo, vol. 7(2), pages 135-145, July.
    2. Sladjana Nørskov & Yun Mi Antorini & Morten Berg Jensen, 2019. "Innovative Brand Community Members and Their Willingness to Share Ideas with Companies," World Scientific Book Chapters, in: Alexander Brem & Joe Tidd & Tugrul Daim (ed.), Managing Innovation Understanding and Motivating Crowds, chapter 6, pages 145-169, World Scientific Publishing Co. Pte. Ltd..
    3. Korkman, Oskar & Storbacka, Kaj & Harald, Bo, 2010. "Practices as markets: Value co-creation in e-invoicing," Australasian marketing journal, Elsevier, vol. 18(4), pages 236-247.
    4. Ranfagni, Silvia & Runfola, Andrea, 2018. "Connecting passion: Distinctive features from emerging entrepreneurial profiles," Journal of Business Research, Elsevier, vol. 92(C), pages 403-411.
    5. Matthew A. Hawkins, 2017. "Brand network communities: Leveraging brand relationships within the supply-chain," Journal of Brand Management, Palgrave Macmillan, vol. 24(6), pages 516-521, November.
    6. Matthew Hawkins, 2015. "Market Identification to Generation: A Practice Theory Market Orientation," Post-Print hal-01507884, HAL.
    7. Kim, Juran & Lee, Ki Hoon, 2019. "Influence of integration on interactivity in social media luxury brand communities," Journal of Business Research, Elsevier, vol. 99(C), pages 422-429.
    8. Fleura Bardhi & Giana M. Eckhardt, 2017. "Liquid Consumption," Journal of Consumer Research, Journal of Consumer Research Inc., vol. 44(3), pages 582-597.
    9. Healy, Jason C. & McDonagh, Pierre, 2013. "Consumer roles in brand culture and value co-creation in virtual communities," Journal of Business Research, Elsevier, vol. 66(9), pages 1528-1540.
    10. Mkono, Muchazondida & Ruhanen, Lisa & Markwell, Kevin, 2015. "From netnography to autonetnography in tourism studies," Annals of Tourism Research, Elsevier, vol. 52(C), pages 167-169.
    11. Skandalis, Alexandros & Byrom, John & Banister, Emma, 2019. "Experiential marketing and the changing nature of extraordinary experiences in post-postmodern consumer culture," Journal of Business Research, Elsevier, vol. 97(C), pages 43-50.
    12. Syrjälä, Henna, 2016. "Turning point of transformation: Consumer communities, identity projects and becoming a serious dog hobbyist," Journal of Business Research, Elsevier, vol. 69(1), pages 177-190.
    13. Sirieix, Lucie & Séré de Lanauze, Gilles & Dyen, Margot & Balbo, Laurie & Suarez, Erick, 2023. "The role of communities in vegetarian and vegan identity construction," Journal of Retailing and Consumer Services, Elsevier, vol. 75(C).
    14. Agostino Vollero & Daniele Dalli & Alfonso Siano, 2016. "Brand negotiation and brand management. An actor-network theory perspective," MERCATI & COMPETITIVIT?, FrancoAngeli Editore, vol. 2016(4), pages 23-41.
    15. Buckley, Ralf & McDonald, Kristen & Duan, Lian & Sun, Lin & Chen, Lan Xue, 2014. "Chinese model for mass adventure tourism," Tourism Management, Elsevier, vol. 44(C), pages 5-13.
    16. Boyaval, Marine & Herbert, Maud, 2018. "One for all and all for one? The bliss and torment in communal entrepreneurship," Journal of Business Research, Elsevier, vol. 92(C), pages 412-422.
    17. Pedeliento, Giuseppe & Bettinelli, Cristina & Andreini, Daniela & Bergamaschi, Mara, 2018. "Consumer entrepreneurship and cultural innovation: The case of GinO12," Journal of Business Research, Elsevier, vol. 92(C), pages 431-442.
    18. Lock, Daniel J. & Funk, Daniel C., 2016. "The Multiple In-group Identity Framework," Sport Management Review, Elsevier, vol. 19(2), pages 85-96.
    19. Rose, Gregory M. & Merchant, Altaf & Orth, Ulrich R. & Horstmann, Florian, 2016. "Emphasizing brand heritage: Does it work? And how?," Journal of Business Research, Elsevier, vol. 69(2), pages 936-943.
    20. Dina Rasolofoarison, 2023. "Fans et stratégies de marque," Post-Print hal-04297574, HAL.

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:eee:touman:v:49:y:2015:i:c:p:1-16. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    If CitEc recognized a bibliographic reference but did not link an item in RePEc to it, you can help with this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Catherine Liu (email available below). General contact details of provider: https://www.journals.elsevier.com/tourism-management .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.