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Retirement motivation among ‘Malaysia My Second Home’ participants

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  • Wong, Kee Mun
  • Musa, Ghazali

Abstract

‘Malaysia My Second Home’ is an international retirement migration programme aimed at attracting the lucrative retiree market to choose Malaysia as their residence. This study implemented the concept of the Travel Career Ladder (TCL) (Pearce, 1991), with a purposeful sample of 30 participants who had retired to Malaysia. Questioning was directed towards their motives for selecting Malaysia and the analysis indicated that the majority of the motivation themes clustered in the seeking of self-fulfilment needs. Among motivation themes discovered are meaningful second life, positive instant thoughts, central travel location, positive retirement book description, food variety, tranquillity and simple life, political stability and security, and ease of communication. The study also revealed a challenge in applying TCL to its findings as some motivational themes simultaneously represent various TCL hierarchies. The theoretical, marketing and managerial implications of the study are discussed.

Suggested Citation

  • Wong, Kee Mun & Musa, Ghazali, 2014. "Retirement motivation among ‘Malaysia My Second Home’ participants," Tourism Management, Elsevier, vol. 40(C), pages 141-154.
    • Handle: RePEc:eee:touman:v:40:y:2014:i:c:p:141-154
    DOI: 10.1016/j.tourman.2013.06.002
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    References listed on IDEAS

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    Cited by:

    1. Wong, Brian Kee Mun & Musa, Ghazali, 2017. "Malaysia My Second Home (MM2H): Retirees' demographic profile and spending dynamics," Tourism Management, Elsevier, vol. 60(C), pages 42-46.
    2. Wong, Brian Kee Mun & Musa, Ghazali & Taha, Azni Zarina, 2017. "Malaysia my second home: The influence of push and pull motivations on satisfaction," Tourism Management, Elsevier, vol. 61(C), pages 394-410.
    3. Li, Chunqing & Guo, Shuojia & Wang, ChengLu & Zhang, Jieli, 2019. "Veni, vidi, vici: The impact of social media on virtual acculturation in tourism context," Technological Forecasting and Social Change, Elsevier, vol. 145(C), pages 513-522.
    4. Savas, Esma Betul & Spaan, Juul & Henkens, Kène & Kalmijn, Matthijs & van Dalen, Hendrik Peter, 2023. "Migrating to a new country in late life: A review of the literature on international retirement migration," Other publications TiSEM 5d958f16-41db-4f8f-b0c3-d, Tilburg University, School of Economics and Management.
    5. Per Gustafson & Ann Elisabeth Laksfoss Cardozo, 2017. "Language Use and Social Inclusion in International Retirement Migration," Social Inclusion, Cogitatio Press, vol. 5(4), pages 69-77.
    6. Sheng, Xiaojing & Simpson, Penny M. & Siguaw, Judy A., 2014. "U. S. winter migrants' park community attributes: An importance–performance analysis," Tourism Management, Elsevier, vol. 43(C), pages 55-67.
    7. Jaapar, Mustaffa & Musa, Ghazali & Moghavvemi, Sedigheh & Saub, Roslan, 2017. "Dental tourism: Examining tourist profiles, motivation and satisfaction," Tourism Management, Elsevier, vol. 61(C), pages 538-552.

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