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Creativity, aesthetics and eco-friendliness: A physical dining environment design synthetic assessment model of innovative restaurants

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  • Horng, Jeou-Shyan
  • Chou, Sheng-Fang
  • Liu, Chih-Hsing
  • Tsai, Chang-Yen

Abstract

This study attempts to identify the important attributes of Innovative Physical Dining Environment Design (IPDED) through qualitative and quantitative analyses of expert viewpoints. We extend the related literature in restaurant physical environment design and construct a Multiple Criteria Decision-Making (MCDM) model that combines Decision-Making Trail and Evaluation Laboratory (DEMATEL) and Analytic Network Process (ANP) to demonstrate the interactions and relations among the criteria. The DEMATEL analysis shows that eco-friendless has direct and indirect influences on the dimensions of creativity, aesthetics and performance. Furthermore, performance is the most critical attribute of restaurant operation when the ANP analysis is applied. The results of this study provide an important reference for restaurant managers and interior designers in their decision-making process, thereby reducing risk.

Suggested Citation

  • Horng, Jeou-Shyan & Chou, Sheng-Fang & Liu, Chih-Hsing & Tsai, Chang-Yen, 2013. "Creativity, aesthetics and eco-friendliness: A physical dining environment design synthetic assessment model of innovative restaurants," Tourism Management, Elsevier, vol. 36(C), pages 15-25.
    • Handle: RePEc:eee:touman:v:36:y:2013:i:c:p:15-25
    DOI: 10.1016/j.tourman.2012.11.002
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    5. Magadán-Díaz, Marta & Sotiriadis, Marios & Rivas-García, Jesús, 2019. "Drivers of eco-innovation in the Spanish hospitality industry," MPRA Paper 94090, University Library of Munich, Germany.
    6. Kheybari, Siamak & Rezaie, Fariba Mahdi & Farazmand, Hadis, 2020. "Analytic network process: An overview of applications," Applied Mathematics and Computation, Elsevier, vol. 367(C).
    7. Mengmeng Wang & Xue Fan, 2021. "An Empirical Study on How Livestreaming Can Contribute to the Sustainability of Green Agri-Food Entrepreneurial Firms," Sustainability, MDPI, vol. 13(22), pages 1-19, November.
    8. Michael Huber & Nikola Komatina & Vladan Paunović & Snežana Nestić, 2023. "Analysis of the Relationship between the Organizational Resilience Factors and Key Performance Indicators’ Recovery Time in Uncertain Environments in Industrial Enterprises," Mathematics, MDPI, vol. 11(14), pages 1-19, July.
    9. Untung Rahardja & Tanaporn Hongsuchon & Taqwa Hariguna & Athapol Ruangkanjanases, 2021. "Understanding Impact Sustainable Intention of S-Commerce Activities: The Role of Customer Experiences, Perceived Value, and Mediation of Relationship Quality," Sustainability, MDPI, vol. 13(20), pages 1-20, October.
    10. Jeou-Shyan Horng & Chung-Jen Wang & Chih-Hsing Liu & Sheng-Fang Chou & Chang-Yen Tsai, 2016. "The Role of Sustainable Service Innovation in Crafting the Vision of the Hospitality Industry," Sustainability, MDPI, vol. 8(3), pages 1-18, March.
    11. Chen, Shih-Chih & Lin, Chieh-Peng, 2019. "Understanding the effect of social media marketing activities: The mediation of social identification, perceived value, and satisfaction," Technological Forecasting and Social Change, Elsevier, vol. 140(C), pages 22-32.
    12. Viktoriia Prokhorova & Yulia Bezuhla & Orest Koleshchuk & Anna Zaitseva, 2023. "Formation of economic freedom and entrepreneurial culture as strategic dominants of enterprise development transparency," Eastern-European Journal of Enterprise Technologies, PC TECHNOLOGY CENTER, vol. 6(13 (126)), pages 24-32, December.
    13. Zhang, Hong-yu & Ji, Pu & Wang, Jian-qiang & Chen, Xiao-hong, 2017. "A novel decision support model for satisfactory restaurants utilizing social information: A case study of TripAdvisor.com," Tourism Management, Elsevier, vol. 59(C), pages 281-297.
    14. Liu, Chih-Hsing Sam & Chou, Sheng-Fang, 2016. "Tourism strategy development and facilitation of integrative processes among brand equity, marketing and motivation," Tourism Management, Elsevier, vol. 54(C), pages 298-308.
    15. Oghenenyerhovwo Rita Inoni, 2021. "Customer Satisfaction and Repurchase Decision: Evidence from Fast Food Restaurants," Business & Management Compass, University of Economics Varna, issue 3, pages 309-329.
    16. Sharma, Abhinav & Shin, Hakseung & Santa-María, María Jesús & Nicolau, Juan Luis, 2021. "Hotels' COVID-19 innovation and performance," Annals of Tourism Research, Elsevier, vol. 88(C).
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