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Can big data analytics help organisations achieve sustainable competitive advantage? A developmental enquiry

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  • Shah, Tushar R.

Abstract

Society is changing radically and fast, triggered by the digital revolution. Firms are thus looking for newer ways to attract, satisfy and retain those customers as their needs and aspirations change. Such newer ways constitute the firms’ quest to achieve competitive advantage. However, in this current digital era almost all the traditional “Porterian” competitive advantage barriers are difficult to sustain. Further, COVID has led to a rapid acceleration in the pace of digitalisation. Can the huge data generated in every digitally enabled entity of today be judiciously combined with other firm resources? Can this big data be transformed into meaningful knowledge which organisations can leverage to sustain and grow? Can big data provide a sustainable competitive advantage?

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  • Shah, Tushar R., 2022. "Can big data analytics help organisations achieve sustainable competitive advantage? A developmental enquiry," Technology in Society, Elsevier, vol. 68(C).
    • Handle: RePEc:eee:teinso:v:68:y:2022:i:c:s0160791x21002761
    DOI: 10.1016/j.techsoc.2021.101801
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