IDEAS home Printed from https://ideas.repec.org/a/eee/teinso/v63y2020ics0160791x20301263.html
   My bibliography  Save this article

Social media for health promotion: A visual analysis of “TB proof” South Africa's Facebook page

Author

Listed:
  • Acha-Anyi, Asongu
  • Acha-Anyi, Paul N.
  • Asongu, Simplice A.
  • Tchamyou, Vanessa S.

Abstract

Health promotion is an educational tool that can be used to educate and create awareness of health issues through various media forms. The purpose of this study was to explore the use of social media (TB Proof South Africa's Facebook page) in creating tuberculosis (TB) awareness. A qualitative case study approach was used to collect data from TB Proof South Africa's Facebook page. An in-depth visual analysis of TB Proof South Africa's Facebook page was carried out over a five-month period (from 1 February to June 30, 2017). The analysis of TB Proof South Africa's Facebook page was conducted in order to determine the use of social media for health promotion. Such a comprehensive analysis was aimed at determining if the visuals on this page create awareness on TB as an illness. Common themes were identified including, TB medication, TB patients and healthcare workers raising awareness on TB. The findings have potential implications for health promotion efforts using social media.

Suggested Citation

  • Acha-Anyi, Asongu & Acha-Anyi, Paul N. & Asongu, Simplice A. & Tchamyou, Vanessa S., 2020. "Social media for health promotion: A visual analysis of “TB proof” South Africa's Facebook page," Technology in Society, Elsevier, vol. 63(C).
    • Handle: RePEc:eee:teinso:v:63:y:2020:i:c:s0160791x20301263
    DOI: 10.1016/j.techsoc.2020.101386
    as

    Download full text from publisher

    File URL: http://www.sciencedirect.com/science/article/pii/S0160791X20301263
    Download Restriction: Full text for ScienceDirect subscribers only
    File URL: https://libkey.io/10.1016/j.techsoc.2020.101386?utm_source=ideas
    LibKey link: if access is restricted and if your library uses this service, LibKey will redirect you to where you can use your library subscription to access this item
    ---><---

    As the access to this document is restricted, you may want to look for a different version below or search for a different version of it.

    Other versions of this item:

    References listed on IDEAS

    as
    1. Asongu, Simplice & Odhiambo, Nicholas, 2020. "Social Media and Inclusive Human Development in Africa," MPRA Paper 103149, University Library of Munich, Germany.
    2. Asongu, Simplice A. & Uduji, Joseph I. & Okolo-Obasi, Elda N., 2019. "Homicide and social media: Global empirical evidence," Technology in Society, Elsevier, vol. 59(C).
    3. Asongu, Simplice A. & Odhiambo, Nicholas M., 2019. "Governance and social media in African countries: An empirical investigation," Telecommunications Policy, Elsevier, vol. 43(5), pages 411-425.
    4. Sebsibe Tadesse, 2016. "Stigma against Tuberculosis Patients in Addis Ababa, Ethiopia," PLOS ONE, Public Library of Science, vol. 11(4), pages 1-11, April.
    5. Simplice Asongu & Nicholas M. Odhiambo, 2019. "Tourism and social media in the world: an empirical investigation," Journal of Economic Studies, Emerald Group Publishing Limited, vol. 46(7), pages 1319-1331, November.
    6. Wolfgang Schäuble, 2012. "Doctor Honoris Causa," Society and Economy, Akadémiai Kiadó, Hungary, vol. 34(3), pages 381-385, September.
    7. Hargreaves, J.R. & Boccia, D. & Evans, C.A. & Adato, M. & Petticrew, M. & Porter, J.D., 2011. "The social determinants of tuberculosis: from evidence to action," American Journal of Public Health, American Public Health Association, vol. 101(4), pages 654-662.
    Full references (including those not matched with items on IDEAS)

    Citations

    Citations are extracted by the CitEc Project, subscribe to its RSS feed for this item.
    as


    Cited by:

    1. Sylvain B. Ngassam & Simplice Asongu & Gildas T. Ngueleweu, 2023. "Social media use for offline political action (OPA) and corruption in Africa: impacts and transmission channels," Working Papers 23/059, European Xtramile Centre of African Studies (EXCAS).
    2. Usman, Ahmed & Ozturk, Ilhan & Ullah, Sana & Hassan, Ali, 2021. "Does ICT have symmetric or asymmetric effects on CO2 emissions? Evidence from selected Asian economies," Technology in Society, Elsevier, vol. 67(C).
    3. Li, Xue & Seah, Rachel & Wang, Xueqin & Yuen, Kum Fai, 2022. "Investigating the role of sociotechnical factors on seafarers’ psychological capital and mental well-being," Technology in Society, Elsevier, vol. 71(C).

    Most related items

    These are the items that most often cite the same works as this one and are cited by the same works as this one.
    1. Avom, Desire & Yselle Malah, Flora, 2022. "Social media and happiness nexus in the millennial generation," Telecommunications Policy, Elsevier, vol. 46(8).
    2. Asongu Acha-Anyi & Paul N. Acha-Anyi & Simplice A. Asongu & Vanessa Tchamyou, 2020. "Social media for health promotion: A visual analysis of “TB Proof†South Africa’s Facebook page," Working Papers 20/065, European Xtramile Centre of African Studies (EXCAS).
    3. Asongu, Simplice A. & Uduji, Joseph I. & Okolo-Obasi, Elda N., 2019. "Homicide and social media: Global empirical evidence," Technology in Society, Elsevier, vol. 59(C).
    4. Alex Adegboye & Simplice A. Asongu & Vanessa S. Tchamyou & Tolulope T. Osinubi & Ibukunoluwa Adeyanju, 2021. "Educational quality, social media and public accountability: a global perspective," Working Papers 21/086, European Xtramile Centre of African Studies (EXCAS).
    5. Simplice A. Asongu & Stella-Maris I. Orim & Rexon T. Nting, 2019. "Terrorism and Social Media: Global Evidence," Journal of Global Information Technology Management, Taylor & Francis Journals, vol. 22(3), pages 208-228, July.
    6. Asongu, Simplice A. & Odhiambo, Nicholas M., 2021. "Inequality, finance and renewable energy consumption in Sub-Saharan Africa," Renewable Energy, Elsevier, vol. 165(P1), pages 678-688.
    7. BEJENARU, Aurel & IGNAT, Andreea, 2013. "Romanian Banking System Capital Adequacy And Bank Resolution Measures In The European Context," Academica Science Journal, Economica Series, Dimitrie Cantemir University, Faculty of Economical Science, vol. 1(2), pages 61-73, May.
    8. Nicholas M. Odhiambo & Talknice Saungweme, "undated". "Does International Tourism Spur International Trade In Ssa Countries? A Dynamic Panel Data Analysis," Working Papers AESRI07, African Economic and Social Research Institute (AESRI).
    9. Simplice A. Asongu & Nicholas M. Odhiambo, 2019. "Governance, capital flight and industrialisation in Africa," Journal of Economic Structures, Springer;Pan-Pacific Association of Input-Output Studies (PAPAIOS), vol. 8(1), pages 1-22, December.
    10. Daniel Ofori-Sasu & Maame Ofewah Sarpong & Vivian Tetteh & Baah Aye Kusi, 2022. "Banking disclosure and banking crises in Africa: does board gender diversity play a role?," Palgrave Communications, Palgrave Macmillan, vol. 9(1), pages 1-10, December.
    11. Simplice A. Asongu & Rexon T. Nting & Joseph Nnanna, 2020. "Linkages between Globalisation, Carbon Dioxide Emissions and Governance in Sub-Saharan Africa," International Journal of Public Administration, Taylor & Francis Journals, vol. 43(11), pages 949-963, August.
    12. Tadadjeu, Sosson & Njangang, Henri & Asongu, Simplice A. & Kamguia, Brice, 2023. "Natural resources, child mortality and governance quality in African countries," Resources Policy, Elsevier, vol. 83(C).
    13. Tiguéné Nabassaga & El-Hadj Bah & Issa Faye, 2019. "Working Paper 312 - Quality Homes for Sustainable Malaria Prevention in Africa," Working Paper Series 2438, African Development Bank.
    14. Marta Vericat-Ferrer & Alba Ayala & Policarpo Ncogo & Juan Eyene-Acuresila & Belén García & Agustín Benito & María Romay-Barja, 2022. "Knowledge, Attitudes, and Stigma: The Perceptions of Tuberculosis in Equatorial Guinea," IJERPH, MDPI, vol. 19(14), pages 1-12, July.
    15. Rand Al-Dmour & Ola H. Alkhatib & Hani Al-Dmour & Eatedal Basheer Amin, 2023. "The Influence of Social Marketing Drives on Brand Loyalty via the Customer Satisfaction as a Mediating Factor in Travel and Tourism Offices," SAGE Open, , vol. 13(2), pages 21582440231, June.
    16. Asongu, Simplice A & Odhiambo, Nicholas M, 2019. "Governance,CO2 emissions and inclusive human development in Sub-Saharan Africa," Working Papers 25253, University of South Africa, Department of Economics.
    17. Asongu, Simplice & Vo, Xuan, 2020. "The Effect of Finance on Inequality in Sub-Saharan Africa: Avoidable CO2 emissions Thresholds," MPRA Paper 103233, University Library of Munich, Germany.
    18. Uduji, Joseph Ikechukwu & Okolo-Obasi, Elda Nduka & Asongu, Simplice A., 2021. "Oil extraction in Nigeria's Ogoniland: The role of corporate social responsibility in averting a resurgence of violence," Resources Policy, Elsevier, vol. 70(C).
    19. Asongu, Simplice & Odhiambo, Nicholas, 2020. "The role of governance in quality education in sub-Saharan Africa," MPRA Paper 107497, University Library of Munich, Germany.
    20. Odhiambo, Nicholas M, 2021. "Tourism development and poverty alleviation in Sub-Saharan African countries: An empirical investigation," Working Papers 28930, University of South Africa, Department of Economics.

    More about this item

    Keywords

    Health promotion; Social media; Facebook; Tuberculosis (TB); Health communication; TB Proof South Africa;
    All these keywords.

    JEL classification:

    • I00 - Health, Education, and Welfare - - General - - - General
    • L96 - Industrial Organization - - Industry Studies: Transportation and Utilities - - - Telecommunications
    • O55 - Economic Development, Innovation, Technological Change, and Growth - - Economywide Country Studies - - - Africa

    Statistics

    Access and download statistics

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:eee:teinso:v:63:y:2020:i:c:s0160791x20301263. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    If CitEc recognized a bibliographic reference but did not link an item in RePEc to it, you can help with this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Catherine Liu (email available below). General contact details of provider: https://www.journals.elsevier.com/technology-in-society .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.