Consolidating digital servitization research: A systematic review, integrative framework, and future research directions

Manufacturing firms are increasingly transforming toward digital servitization, characterized by convergence and simultaneous gains from digitalization and servitization. Due to the marked academic and practical relevance of digital servitization, we are witnessing a significant upsurge in studies published on this emerging topic. Thus, the present study undertakes a comprehensive bibliometric analysis to synthesize the prior knowledge on digital servitization and, more importantly, to highlight areas for future research. The findings from the analysis are organized so that important authors and organizations are highlighted through analyses of citation chains and co-authorship networks. The bibliographic coupling analysis of HistCite and VOSviewer reveals the emergence of four dominant thematic areas in the digital servitization literature. These four thematic areas are aligning digitalization and servitization transformations, value co-creation perspectives on digital servitization, conceptualizing the platform strategy for digital servitization, and business model innovation in digital servitization. Finally, based on the analysis of how the literature on digital servitization has evolved over the last two decades and the deeper analysis of thematic analysis, we raise important research questions and provide numerous areas for future research.