IDEAS home Printed from https://ideas.repec.org/a/eee/tefoso/v157y2020ics0040162518318900.html
   My bibliography  Save this article

Women entrepreneurs as agents of change: A comparative analysis of social entrepreneurship processes in emerging markets

Author

Listed:
  • Rosca, Eugenia
  • Agarwal, Nivedita
  • Brem, Alexander

Abstract

In recent years, social and women entrepreneurship have become two growing fields of entrepreneurship research. In the context of social entrepreneurship, earlier research indicates that women are a better fit for leading social enterprises. However, the relevance of gender in the field of social entrepreneurship is underexplored and calls for further research, framing the mainstay of this study. Through a multiple case study approach employing four firms from two emerging markets – India and Colombia – we analyze how women entrepreneurs engage in social entrepreneurship processes in uncertain Base of the Pyramid environments. We use the effectuation lens to investigate the entrepreneurial journey and decision-making logics employed at various stages of the venture development. Findings show that women social entrepreneurs are highly motivated concerning social issues. Also, women entrepreneurs show a subtle transition between the two approaches of causation and effectuation during the venture creation processes. This study highlights the specific challenges that women entrepreneurs face in the emerging market context and the inclusive strategies they employ to enhance socio-economic development.

Suggested Citation

  • Rosca, Eugenia & Agarwal, Nivedita & Brem, Alexander, 2020. "Women entrepreneurs as agents of change: A comparative analysis of social entrepreneurship processes in emerging markets," Technological Forecasting and Social Change, Elsevier, vol. 157(C).
    • Handle: RePEc:eee:tefoso:v:157:y:2020:i:c:s0040162518318900
    DOI: 10.1016/j.techfore.2020.120067
    as

    Download full text from publisher

    File URL: http://www.sciencedirect.com/science/article/pii/S0040162518318900
    Download Restriction: Full text for ScienceDirect subscribers only
    File URL: https://libkey.io/10.1016/j.techfore.2020.120067?utm_source=ideas
    LibKey link: if access is restricted and if your library uses this service, LibKey will redirect you to where you can use your library subscription to access this item
    ---><---

    As the access to this document is restricted, you may want to search for a different version of it.

    References listed on IDEAS

    as
    1. Lyn S. Amine & Karin M. Staub, 2009. "Women entrepreneurs in sub-Saharan Africa: An institutional theory analysis from a social marketing point of view," Entrepreneurship & Regional Development, Taylor & Francis Journals, vol. 21(2), pages 183-211, March.
    2. Jaideep Prabhu & Sanjay Jain, 2015. "Innovation and entrepreneurship in India: Understanding jugaad," Asia Pacific Journal of Management, Springer, vol. 32(4), pages 843-868, December.
    3. Peter Knorringa & Iva Peša & André Leliveld & Cees van Beers, 2016. "Frugal Innovation and Development: Aides or Adversaries?," The European Journal of Development Research, Palgrave Macmillan;European Association of Development Research and Training Institutes (EADI), vol. 28(2), pages 143-153, April.
    4. Agarwal, Nivedita & Chakrabarti, Ronika & Brem, Alexander & Bocken, Nancy, 2018. "Market driving at Bottom of the Pyramid (BoP): An analysis of social enterprises from the healthcare sector," Journal of Business Research, Elsevier, vol. 86(C), pages 234-244.
    5. Marta Lindvert & Pankaj C. Patel & Joakim Wincent, 2017. "Struggling with social capital: Pakistani women micro entrepreneurs’ challenges in acquiring resources," Entrepreneurship & Regional Development, Taylor & Francis Journals, vol. 29(7-8), pages 759-790, August.
    6. Vanita Yadav & Jeemol Unni, 2016. "Women entrepreneurship: research review and future directions," Journal of Global Entrepreneurship Research, Springer;UNESCO Chair in Entrepreneurship, vol. 6(1), pages 1-18, December.
    7. Eugenia Rosca & Jack Reedy & Julia C. Bendul, 2018. "Does Frugal Innovation Enable Sustainable Development? A Systematic Literature Review," The European Journal of Development Research, Palgrave Macmillan;European Association of Development Research and Training Institutes (EADI), vol. 30(1), pages 136-157, January.
    8. Pascal Henninger & Alexander Brem & Ferran Giones & Peter M. Bican & Christine Wimschneider, 2019. "Effectuation Vs. Causation: Can Established Firms Use Start-Up Decision-Making Principles To Stay Innovative?," International Journal of Innovation Management (ijim), World Scientific Publishing Co. Pte. Ltd., vol. 24(01), pages 1-32, January.
    9. Gerard George & Rekha Rao-Nicholson & Christopher Corbishley & Rahul Bansal, 2015. "Institutional entrepreneurship, governance, and poverty: Insights from emergency medical response servicesin India," Asia Pacific Journal of Management, Springer, vol. 32(1), pages 39-65, March.
    10. Steven Si & Xuebao Yu & Aiqi Wu & Shouming Chen & Song Chen & Yiyi Su, 2015. "Entrepreneurship and poverty reduction: A case study of Yiwu, China," Asia Pacific Journal of Management, Springer, vol. 32(1), pages 119-143, March.
    11. Punita Bhatt Datta & Robert Gailey, 2012. "Empowering Women through Social Entrepreneurship: Case Study of a Women's Cooperative in India," Entrepreneurship Theory and Practice, , vol. 36(3), pages 569-587, May.
    12. Anne De Bruin & Candida G. Brush & Friederike Welter, 2007. "Advancing a Framework for Coherent Research on Women's Entrepreneurship," Entrepreneurship Theory and Practice, , vol. 31(3), pages 323-339, May.
    13. Gerard George & Anita M. McGahan & Jaideep Prabhu, 2012. "Innovation for Inclusive Growth: Towards a Theoretical Framework and a Research Agenda," Journal of Management Studies, Wiley Blackwell, vol. 49(4), pages 661-683, June.
    14. Chandler, Gaylen N. & DeTienne, Dawn R. & McKelvie, Alexander & Mumford, Troy V., 2011. "Causation and effectuation processes: A validation study," Journal of Business Venturing, Elsevier, vol. 26(3), pages 375-390, May.
    15. Dennis Lyth Frederiksen & Alexander Brem, 2017. "How do entrepreneurs think they create value? A scientific reflection of Eric Ries’ Lean Startup approach," International Entrepreneurship and Management Journal, Springer, vol. 13(1), pages 169-189, March.
    16. Francesco Perrini & Clodia Vurro & Laura A. Costanzo, 2010. "A process-based view of social entrepreneurship: From opportunity identification to scaling-up social change in the case of San Patrignano," Entrepreneurship & Regional Development, Taylor & Francis Journals, vol. 22(6), pages 515-534, October.
    17. Garry Bruton & David Ahlstrom & Steven Si, 2015. "Entrepreneurship, poverty, and Asia: Moving beyond subsistence entrepreneurship," Asia Pacific Journal of Management, Springer, vol. 32(1), pages 1-22, March.
    18. Kimbu, Albert Nsom & Ngoasong, Michael Zisuh, 2016. "Women as vectors of social entrepreneurship," Annals of Tourism Research, Elsevier, vol. 60(C), pages 63-79.
    19. Sinkovics, Noemi & Sinkovics, Rudolf R. & Yamin, Mo, 2014. "The role of social value creation in business model formulation at the bottom of the pyramid – Implications for MNEs?," International Business Review, Elsevier, vol. 23(4), pages 692-707.
    20. Grisna Anggadwita & Hendrati Dwi Mulyaningsih & Veland Ramadani & M. Yahya Arwiyah, 2015. "Women entrepreneurship in Islamic perspective: a driver for social change," International Journal of Business and Globalisation, Inderscience Enterprises Ltd, vol. 15(3), pages 389-404.
    21. Paula Kantor, 2002. "Gender, Microenterprise Success and Cultural Context: The Case of South Asia," Entrepreneurship Theory and Practice, , vol. 26(4), pages 131-143, July.
    22. Becker-Blease, John R. & Sohl, Jeffrey E., 2007. "Do women-owned businesses have equal access to angel capital?," Journal of Business Venturing, Elsevier, vol. 22(4), pages 503-521, July.
    23. Michael Gibbert & Winfried Ruigrok & Barbara Wicki, 2008. "What passes as a rigorous case study?," Strategic Management Journal, Wiley Blackwell, vol. 29(13), pages 1465-1474, December.
    24. Richard Heeks & Christopher Foster & Yanuar Nugroho, 2014. "New models of inclusive innovation for development," Innovation and Development, Taylor & Francis Journals, vol. 4(2), pages 175-185, October.
    25. John T. Perry & Gaylen N. Chandler & Gergana Markova, 2012. "Entrepreneurial Effectuation: A Review and Suggestions for Future Research," Entrepreneurship Theory and Practice, , vol. 36(4), pages 837-861, July.
    26. Lisa K. Gundry & Ben-Yoseph Miriam & Margaret Posig, 2002. "Contemporary Perspectives On Women'S Entrepreneurship: A Review And Strategic Recommendations," Journal of Enterprising Culture (JEC), World Scientific Publishing Co. Pte. Ltd., vol. 10(01), pages 67-86.
    27. Greg Fisher, 2012. "Effectuation, Causation, and Bricolage: A Behavioral Comparison of Emerging Theories in Entrepreneurship Research," Entrepreneurship Theory and Practice, , vol. 36(5), pages 1019-1051, September.
    28. Alexander Becker & Dodo zu Knyphausen-Aufseß & Alexander Brem, 2015. "Beyond traditional developmental models: a fresh perspective on entrepreneurial new venture creation," International Journal of Entrepreneurial Venturing, Inderscience Enterprises Ltd, vol. 7(2), pages 152-172.
    29. Johanna Mair & Ignasi Marti & Kate Ganly, 2007. "Institutional voids as spaces of opportunity," Post-Print hal-02311879, HAL.
    Full references (including those not matched with items on IDEAS)

    Most related items

    These are the items that most often cite the same works as this one and are cited by the same works as this one.
    1. Eugenia Rosca & Jack Reedy & Julia C. Bendul, 2018. "Does Frugal Innovation Enable Sustainable Development? A Systematic Literature Review," The European Journal of Development Research, Palgrave Macmillan;European Association of Development Research and Training Institutes (EADI), vol. 30(1), pages 136-157, January.
    2. Park, Sukyung & Rosca, Eugenia & Agarwal, Nivedita, 2022. "Driving social impact at the bottom of the Pyramid through the internet-of-things enabled frugal innovations," Technovation, Elsevier, vol. 118(C).
    3. Rosca, Eugenia & Bendul, Julia C., 2019. "Value chain integration of base of the pyramid consumers: An empirical study of drivers and performance outcomes," International Business Review, Elsevier, vol. 28(1), pages 162-176.
    4. Sonja Franzke & Jie Wu & Fabian Jintae Froese & Zi Xuan Chan, 2022. "Female entrepreneurship in Asia: a critical review and future directions," Asian Business & Management, Palgrave Macmillan, vol. 21(3), pages 343-372, July.
    5. Shikha Singh & Shweta Mittal & Anuraag Awasthi, 2021. "Astitva: An Unsustainable Social Entrepreneurship Journey," South Asian Journal of Business and Management Cases, , vol. 10(1), pages 121-136, April.
    6. Adu-Gyamfi, Richard & Kuada, John & Asongu, Simplice, 2018. "An Integrative Framework for Entrepreneurship Research in Africa," MPRA Paper 89133, University Library of Munich, Germany.
    7. Fischer, Denise & Greven, Andrea & Tornow, Mark & Brettel, Malte, 2021. "On the value of effectuation processes for R&D alliances and the moderating role of R&D alliance experience," Journal of Business Research, Elsevier, vol. 135(C), pages 606-619.
    8. Simplice A. Asongu & Vanessa S. Tchamyou, 2015. "The Impact of Entrepreneurship on Knowledge Economy in Africa," Research Africa Network Working Papers 15/044, Research Africa Network (RAN).
    9. Gras, David & Nason, Robert S., 2015. "Bric by bric: The role of the family household in sustaining a venture in impoverished Indian slums," Journal of Business Venturing, Elsevier, vol. 30(4), pages 546-563.
    10. Yanto Chandra & Chris Styles & Ian Wilkinson, 2015. "Opportunity portfolio: Moving beyond single opportunity explanations in international entrepreneurship research," Asia Pacific Journal of Management, Springer, vol. 32(1), pages 199-228, March.
    11. Marko Matalamäki & Tero Vuorinen & Elina Varamäki & Kirsti Sorama, 2017. "Business Growth in Established Companies; Roles of Effectuation and Causation," Journal of Enterprising Culture (JEC), World Scientific Publishing Co. Pte. Ltd., vol. 25(02), pages 123-148, June.
    12. Richard Adu-Gyamfi & John Kuada & Simplice A. Asongu, 2023. "An Integrative Framework for Formal and Informal Entrepreneurship Research in Africa," Journal of African Business, Taylor & Francis Journals, vol. 24(2), pages 167-187, April.
    13. Jie Wu & Steven Si & Zhiyang Liu, 2022. "Entrepreneurship in Asia: Entrepreneurship knowledge when East meets West," Asian Business & Management, Palgrave Macmillan, vol. 21(3), pages 317-342, July.
    14. Jaideep Prabhu & Sanjay Jain, 2015. "Innovation and entrepreneurship in India: Understanding jugaad," Asia Pacific Journal of Management, Springer, vol. 32(4), pages 843-868, December.
    15. Sanjay Jain & Anil Nair & David Ahlstrom, 2015. "Introduction to the Special Issue: Towards a theoretical understanding of innovation and entrepreneurship in India," Asia Pacific Journal of Management, Springer, vol. 32(4), pages 835-841, December.
    16. Mumford, Jonathan Van & Zettinig, Peter, 2022. "Co-creation in effectuation processes: A stakeholder perspective on commitment reasoning," Journal of Business Venturing, Elsevier, vol. 37(4).
    17. Jiang, Yi & Tornikoski, Erno T., 2019. "Perceived uncertainty and behavioral logic: Temporality and unanticipated consequences in the new venture creation process," Journal of Business Venturing, Elsevier, vol. 34(1), pages 23-40.
    18. Igor Laine & Tamara Galkina, 0. "The interplay of effectuation and causation in decision making: Russian SMEs under institutional uncertainty," International Entrepreneurship and Management Journal, Springer, vol. 0, pages 1-37.
    19. Shirokova, G. V. & Bogatyreva, K. A. & Morris, M. H., 2014. "Expertise, university Infrastructure and cognitive logic: Assessing students who start ventures," Working Papers 6253, Graduate School of Management, St. Petersburg State University.
    20. Yi Jiang & Charles-Clemens Rüling, 2019. "Opening the Black Box of Effectuation Processes: Characteristics and Dominant Types," Entrepreneurship Theory and Practice, , vol. 43(1), pages 171-202, January.

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:eee:tefoso:v:157:y:2020:i:c:s0040162518318900. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    If CitEc recognized a bibliographic reference but did not link an item in RePEc to it, you can help with this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Catherine Liu (email available below). General contact details of provider: http://www.sciencedirect.com/science/journal/00401625 .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.