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The role of social value creation in business model formulation at the bottom of the pyramid – Implications for MNEs?

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  • Sinkovics, Noemi
  • Sinkovics, Rudolf R.
  • Yamin, Mo

Abstract

This paper presents an exploratory study of how social value creation and business models may be interrelated in the context of the bottom of the pyramid (BOP) business formation. We develop our analysis around five case studies of actual businesses set up in rural India by people in the BOP. We attempt to draw implications from the performance of the business models in the BOP for what MNE strategies of engagement with the BOP may learn from the processes we analysed.

Suggested Citation

  • Sinkovics, Noemi & Sinkovics, Rudolf R. & Yamin, Mo, 2014. "The role of social value creation in business model formulation at the bottom of the pyramid – Implications for MNEs?," International Business Review, Elsevier, vol. 23(4), pages 692-707.
    • Handle: RePEc:eee:iburev:v:23:y:2014:i:4:p:692-707
    DOI: 10.1016/j.ibusrev.2013.12.004
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