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Innovation resistance and strategic implications of enterprise social media websites in Taiwan through knowledge sharing perspective

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  • Chen, Peng-Ting
  • Kuo, Shu-Chen

Abstract

Virtual communities consist of social media users whose relationships are strengthened through information and knowledge transfers, as well as interactions among members. A new connection between customer feedback and brand modeling has been formed through social media. Therefore, this research aims to enhance effective management of enterprise social media platforms, as the key to prosperity in social media is built on the knowledge sharing behavior of users. The study employs the theory of innovation resistance and summarizes 27 factors of barriers encountered by users during the knowledge sharing process in enterprise social media. These factors are further categorized into seven dimensions of resistance, such as usage barriers, value barriers, physical risks, trust risks, security belief barriers, mutual benefit belief barriers, and image barriers. The validity of the scales is confirmed by using the corroboration process of factor analysis. The strategic implications of the barriers are explored, and recommendations to overcome those barriers are proposed as part of management of enterprise social media sites.

Suggested Citation

  • Chen, Peng-Ting & Kuo, Shu-Chen, 2017. "Innovation resistance and strategic implications of enterprise social media websites in Taiwan through knowledge sharing perspective," Technological Forecasting and Social Change, Elsevier, vol. 118(C), pages 55-69.
    • Handle: RePEc:eee:tefoso:v:118:y:2017:i:c:p:55-69
    DOI: 10.1016/j.techfore.2017.02.002
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    Cited by:

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    11. Talwar, Shalini & Talwar, Manish & Kaur, Puneet & Dhir, Amandeep, 2020. "Consumers’ resistance to digital innovations: A systematic review and framework development," Australasian marketing journal, Elsevier, vol. 28(4), pages 286-299.
    12. Sadiq, Mohd & Adil, Mohd & Paul, Justin, 2021. "An innovation resistance theory perspective on purchase of eco-friendly cosmetics," Journal of Retailing and Consumer Services, Elsevier, vol. 59(C).
    13. Hietschold, Nadine & Reinhardt, Ronny & Gurtner, Sebastian, 2020. "Who put the “NO” in Innovation? Innovation resistance leaders’ behaviors and self-identities," Technological Forecasting and Social Change, Elsevier, vol. 158(C).
    14. Luo, Chuan & Lan, Yao & (Robert) Luo, Xin & Li, Han, 2021. "The effect of commitment on knowledge sharing: An empirical study of virtual communities," Technological Forecasting and Social Change, Elsevier, vol. 163(C).
    15. Hanifah Ihsaniyati & Sarwititi Sarwoprasodjo & Pudji Muljono & Dyah Gandasari, 2023. "The Use of Social Media for Development Communication and Social Change: A Review," Sustainability, MDPI, vol. 15(3), pages 1-35, January.
    16. Veepan Kumar & Prem Vrat & Ravi Shankar, 2022. "Factors Influencing the Implementation of Industry 4.0 for Sustainability in Manufacturing," Global Journal of Flexible Systems Management, Springer;Global Institute of Flexible Systems Management, vol. 23(4), pages 453-478, December.
    17. Muninger, Marie-Isabelle & Mahr, Dominik & Hammedi, Wafa, 2022. "Social media use: A review of innovation management practices," Journal of Business Research, Elsevier, vol. 143(C), pages 140-156.
    18. Pee, L.G., 2018. "Affordances for sharing domain-specific and complex knowledge on enterprise social media," International Journal of Information Management, Elsevier, vol. 43(C), pages 25-37.

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