Dimensions of Market Demand Associated with Pre-season Training: Development of a Scale for Major League Baseball Spring Training
AbstractMost professional sports engage in pre-season training and competition, and many international events are preceded by periods of pre-event training and competition. There is often a fan market for such training and competition. Market interest in pre-season training and competition is studied here in the context of Major League Baseball's spring training in Florida. It is noted that pre-season games are different from regular season games insomuch as they are more laid-back, are more affordable, and offer greater access to the athletes. It is also noted that pre-season training and games can serve as tourist attractions. In this study, a 29-item scale is developed that measures eight market demand variables associated with spring training in Florida: home team, opposing team, game promotion, economic consideration, schedule convenience, vacation activity, nostalgic sentiment, and love baseball. The scale is shown to be internally consistent, and the dimensions are shown to be independent. It is suggested that the scale can be used (or adapted) for future research into the bases for fan interest in pre-season or pre-event competitions.
Download InfoIf you experience problems downloading a file, check if you have the proper application to view it first. In case of further problems read the IDEAS help page. Note that these files are not on the IDEAS site. Please be patient as the files may be large.
As the access to this document is restricted, you may want to look for a different version under "Related research" (further below) or search for a different version of it.
Bibliographic InfoArticle provided by Elsevier in its journal Sport Management Review.
Volume (Year): 8 (2005)
Issue (Month): 3 (November)
Contact details of provider:
Web page: http://www.elsevier.com/wps/find/journaldescription.cws_home/716936/description#description
Please report citation or reference errors to , or , if you are the registered author of the cited work, log in to your RePEc Author Service profile, click on "citations" and make appropriate adjustments.:
- McDonald, Mark & Rascher, Daniel, 2000. "Does Bat Day Make Cents? The Effect of Promotions on the Demand for Major League Baseball," MPRA Paper 25739, University Library of Munich, Germany.
- Whitney, James D, 1988. "Winning Games versus Winning Championships: The Economics of Fan Interest and Team Performance," Economic Inquiry, Western Economic Association International, vol. 26(4), pages 703-24, October.
- Byon, Kevin K. & Zhang, James J. & Connaughton, Daniel P., 2010. "Dimensions of general market demand associated with professional team sports: Development of a scale," Sport Management Review, Elsevier, vol. 13(2), pages 142-157, May.
For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: (Zhang, Lei).
If references are entirely missing, you can add them using this form.