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Varying cognitive targets and response rates to enhance the question-behaviour effect: An 8-arm Randomized Controlled Trial on influenza vaccination uptake

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Listed:
  • Conner, Mark
  • Sandberg, Tracy
  • Nekitsing, Chandani
  • Hutter, Russell
  • Wood, Chantelle
  • Jackson, Cath
  • Godin, Gaston
  • Sheeran, Paschal

Abstract

The question-behaviour effect (QBE) refers to the finding that survey questions about a behaviour can change that behaviour. However, little research has tested how the QBE can be maximized in behavioural medicine settings. The present research tested manipulations of cognitive targets (questions about anticipated regret or beneficence) and survey return rates (presence vs. absence of a sticky note requesting completion of the questionnaire) on the magnitude of the QBE for influenza vaccination in older adults.

Suggested Citation

  • Conner, Mark & Sandberg, Tracy & Nekitsing, Chandani & Hutter, Russell & Wood, Chantelle & Jackson, Cath & Godin, Gaston & Sheeran, Paschal, 2017. "Varying cognitive targets and response rates to enhance the question-behaviour effect: An 8-arm Randomized Controlled Trial on influenza vaccination uptake," Social Science & Medicine, Elsevier, vol. 180(C), pages 135-142.
    • Handle: RePEc:eee:socmed:v:180:y:2017:i:c:p:135-142
    DOI: 10.1016/j.socscimed.2017.03.037
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    References listed on IDEAS

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    1. Bronchetti, Erin Todd & Huffman, David B. & Magenheim, Ellen, 2015. "Attention, intentions, and follow-through in preventive health behavior: Field experimental evidence on flu vaccination," Journal of Economic Behavior & Organization, Elsevier, vol. 116(C), pages 270-291.
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    Cited by:

    1. Daniela Caso & Valentina Carfora & Chiara Starace & Mark Conner, 2019. "Key Factors Influencing Italian Mothers’ Intention to Vaccinate Sons against HPV: The Influence of Trust in Health Authorities, Anticipated Regret and Past Behaviour," Sustainability, MDPI, vol. 11(23), pages 1-12, December.

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