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Protecting children's privacy online: How parental mediation strategies affect website safeguard effectiveness

Author

Listed:
  • Lwin, May O.
  • Stanaland, Andrea J.S.
  • Miyazaki, Anthony D.

Abstract

Concern toward children's safety in an online environment has resulted in demands for safeguards to protect their online privacy when involved with a wide variety of commercial websites. Unfortunately, little academic research has examined how effective safeguards are in limiting children's disclosure of information. We fill this void by examining how proposed safeguards may interact with various types of parental involvement in limiting children's willingness to disclose information online. The results of two studies involving preteen, young teen, and older teen children show that safeguard effectiveness depends on both the type of parental mediation and the particular age group. Implications are presented for retailers, educators, and parents.

Suggested Citation

  • Lwin, May O. & Stanaland, Andrea J.S. & Miyazaki, Anthony D., 2008. "Protecting children's privacy online: How parental mediation strategies affect website safeguard effectiveness," Journal of Retailing, Elsevier, vol. 84(2), pages 205-217.
    • Handle: RePEc:eee:jouret:v:84:y:2008:i:2:p:205-217
    DOI: 10.1016/j.jretai.2008.04.004
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    References listed on IDEAS

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    1. May O. Lwin & Jerome D. Williams, 2003. "A Model Integrating the Multidimensional Developmental Theory of Privacy and Theory of Planned Behavior to Examine Fabrication of Information Online," Marketing Letters, Springer, vol. 14(4), pages 257-272, December.
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    Cited by:

    1. Pinheiro Amâncio, Fernanda Maria & Souza, Ana Paula & Fantinato, Marcelo & Peres, Sarajane Marques & Hung, Patrick C.K. & Coutinho do Rêgo, Luis Gustavo & Roa, Jorge, 2023. "Parental perception of children's privacy in smart toys in countries of different economic levels," Technology in Society, Elsevier, vol. 72(C).
    2. Aguirre, Elizabeth & Mahr, Dominik & Grewal, Dhruv & de Ruyter, Ko & Wetzels, Martin, 2015. "Unraveling the Personalization Paradox: The Effect of Information Collection and Trust-Building Strategies on Online Advertisement Effectiveness," Journal of Retailing, Elsevier, vol. 91(1), pages 34-49.
    3. Okazaki, Shintaro & Eisend, Martin & Plangger, Kirk & de Ruyter, Ko & Grewal, Dhruv, 2020. "Understanding the Strategic Consequences of Customer Privacy Concerns: A Meta-Analytic Review," Journal of Retailing, Elsevier, vol. 96(4), pages 458-473.
    4. Dant, Rajiv P. & Brown, James R., 2008. "Bridging the B2C and B2B Research Divide: The Domain of Retailing Literature," Journal of Retailing, Elsevier, vol. 84(4), pages 371-397.
    5. Brown, James R. & Dant, Rajiv P., 2009. "The Theoretical Domains of Retailing Research: A Retrospective," Journal of Retailing, Elsevier, vol. 85(2), pages 113-128.
    6. Williams, Janine & Gazley, Aaron & Ashill, Nicholas, 2021. "Children's Perceived Value: Conceptualization, Scale Development, and Validation," Journal of Retailing, Elsevier, vol. 97(2), pages 301-315.
    7. Olga Gómez-Ortiz & Eva M. Romera & Rosario Ortega-Ruiz & Rosario Del Rey, 2018. "Parenting Practices as Risk or Preventive Factors for Adolescent Involvement in Cyberbullying: Contribution of Children and Parent Gender," IJERPH, MDPI, vol. 15(12), pages 1-23, November.
    8. Kim, Shinah & Han, Yoonsun, 2020. "Different trajectories of citizenship across latent classes of adolescent online risk behavior," Children and Youth Services Review, Elsevier, vol. 109(C).
    9. Grewal, Dhruv & Levy, Michael & Kumar, V., 2009. "Customer Experience Management in Retailing: An Organizing Framework," Journal of Retailing, Elsevier, vol. 85(1), pages 1-14.

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