Effects of in-store live stream on consumers’ offline purchase intention
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DOI: 10.1016/j.jretconser.2023.103262
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- Qayyum, Abdul & Jamil, Raja Ahmed & Shah, Adnan Muhammad & Lee, KangYoon, 2023. "Inclusive advertising featuring disability on instagram: Effect on consumer well-being, brand engagement, and purchase intention," Journal of Retailing and Consumer Services, Elsevier, vol. 75(C).
- Zhang, Yanfen & Xu, Qi & Zhang, Guoqing, 2023. "Optimal contracts with moral hazard and adverse selection in a live streaming commerce market," Journal of Retailing and Consumer Services, Elsevier, vol. 74(C).
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Keywords
Live stream influencer marketing; Stimuli-organism-response (SOR); Consumer attitude; In-store purchase intention;All these keywords.
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