To resist or to purchase: The causal mechanism of binge-watching and program purchase
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DOI: 10.1016/j.jretconser.2022.103021
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- Jafar, Rana Muhammad Sohail & Ahmad, Wasim & Sun, Yanming, 2023. "Unfolding the impacts of metaverse aspects on telepresence, product knowledge, and purchase intentions in the metaverse stores," Technology in Society, Elsevier, vol. 74(C).
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Keywords
Binge watching; Psychological reactance; Freedom threat; Program episode purchase;All these keywords.
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