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Exploring the system of digitised retail design—flattening the ontology

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  • Madsen, Signe Mørk
  • Petermans, Ann

Abstract

The objective of this article is to combine the two dominant perspectives of retail design— design and business—through systems thinking and flat ontology, in order to understand the ‘store’ as designed by retail designers in the new digital area. Using an abductive case study of the Danish retail design world, this article connects actors into a system, redefines 'the store’ as an interface between retailer and customer, and attaches the metaphors ‘observed universe’ and ‘extended self’ of owner managers to collectively designed spaces. The implication of the study is a retail design (and business) canvas.

Suggested Citation

  • Madsen, Signe Mørk & Petermans, Ann, 2020. "Exploring the system of digitised retail design—flattening the ontology," Journal of Retailing and Consumer Services, Elsevier, vol. 54(C).
    • Handle: RePEc:eee:joreco:v:54:y:2020:i:c:s0969698919310124
    DOI: 10.1016/j.jretconser.2020.102053
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    2. Horáková, Julie & Uusitalo, Outi & Munnukka, Juha & Jokinen, Olga, 2022. "Does the digitalization of retailing disrupt consumers’ attachment to retail places?," Journal of Retailing and Consumer Services, Elsevier, vol. 67(C).

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