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Is money the biggest driver? Uncovering motives for engaging in online collaborative consumption retail models for apparel

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  • Park, Hyejune
  • Joyner Armstrong, Cosette M.

Abstract

The purpose of this study was to understand the phenomenon of collaborative apparel consumption (CAC) by discovering the consumer motivations for engaging in collaborative consumption and comparing motivations across different modes of CAC. This study focused on the two types of online platforms for CAC that are most relevant to the current apparel industry including online apparel renting and resale sites. Using the grounded theory approach, 38 users of CAC platforms were interviewed. A variety of themes concerning consumer motivations for engaging in CAC emerged from the data. The final eight themes for renting and six themes for resale were categorized into five basic consumer motivations: saving money, saving time, finding desirable product assortment, utility, and no burden of ownership. Specific theoretical and managerial implications are discussed.

Suggested Citation

  • Park, Hyejune & Joyner Armstrong, Cosette M., 2019. "Is money the biggest driver? Uncovering motives for engaging in online collaborative consumption retail models for apparel," Journal of Retailing and Consumer Services, Elsevier, vol. 51(C), pages 42-50.
    • Handle: RePEc:eee:joreco:v:51:y:2019:i:c:p:42-50
    DOI: 10.1016/j.jretconser.2019.05.022
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    6. Khalek, Sk Abu & Chakraborty, Anirban, 2022. "“I like to use but do not wish to own†: Exploring the role of de-ownership orientation in the adoption of access-based services," Journal of Retailing and Consumer Services, Elsevier, vol. 67(C).
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    9. Sirkeci Kübra & Arıkan Esra, 2021. "The Infinite Wardrobe: Female Consumers’ Value Perceptions Regarding Collaborative Consumption of Apparel," South East European Journal of Economics and Business, Sciendo, vol. 16(2), pages 150-170, December.
    10. Menéndez-Caravaca, Eloísa & Bueno, Salvador & Gallego, M. Dolores, 2021. "Exploring the link between free and open source software and the collaborative economy: A Delphi-based scenario for the year 2025," Technological Forecasting and Social Change, Elsevier, vol. 173(C).
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    14. Jain, Ritu & Jain, Kokil & Behl, Abhishek & Pereira, Vijay & Del Giudice, Manlio & Vrontis, Demetris, 2022. "Mainstreaming fashion rental consumption: A systematic and thematic review of literature," Journal of Business Research, Elsevier, vol. 139(C), pages 1525-1539.
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