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Consumers’ motives for visiting a food retailer's Facebook page

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  • Ladhari, Riadh
  • Rioux, Magalie Christelle
  • Souiden, Nizar
  • Chiadmi, Nour-Eddine

Abstract

This study aims to identify consumers’ motives for visiting the Facebook page of a food retail chain. Data were collected using an online survey of 1208 members of the FB page of a Canadian food retail chain. The results show that respondents’ main motives are to obtain information on discounted items, consult recommended recipes, enter contests, and learn about new products available in-store. Analyses identify informative, dynamism, and enjoyment values as the most important motives that influence attitudes toward the food retail chain's FB page. A further qualitative analysis of the FB pages of four supermarket chains supports these results.

Suggested Citation

  • Ladhari, Riadh & Rioux, Magalie Christelle & Souiden, Nizar & Chiadmi, Nour-Eddine, 2019. "Consumers’ motives for visiting a food retailer's Facebook page," Journal of Retailing and Consumer Services, Elsevier, vol. 50(C), pages 379-385.
    • Handle: RePEc:eee:joreco:v:50:y:2019:i:c:p:379-385
    DOI: 10.1016/j.jretconser.2018.07.013
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    References listed on IDEAS

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    Cited by:

    1. Hossain, Md Afnan & Akter, Shahriar & Yanamandram, Venkata, 2020. "Revisiting customer analytics capability for data-driven retailing," Journal of Retailing and Consumer Services, Elsevier, vol. 56(C).
    2. Jaeger, Lena-Christin & Höhler, Julia, 2021. "Using word of mouth data from social media to identify asymmetric competition in food retailing," Journal of Retailing and Consumer Services, Elsevier, vol. 58(C).
    3. Mei-Hui Chen & Kune-Muh Tsai, 2020. "An Empirical Study of Brand Fan Page Engagement Behaviors," Sustainability, MDPI, vol. 12(1), pages 1-19, January.

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