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The dual nature of materialism. How personality shapes materialistic value orientation

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  • Górnik-Durose, Małgorzata E.
  • Pilch, Irena

Abstract

This article presents two empirical studies examining different types of materialism as identified in an analysis of connections between materialism and HEXACO personality traits. Two groups of materialistic subjects and one non-materialistic group were revealed in both studies. In one group, a high level of materialism was accompanied by low levels of honesty-humility, agreeableness, and emotionality and higher levels of extraversion (Peacock type). In the second group, materialism was found alongside lower levels of honesty-humility, agreeableness and extraversion but higher levels of emotionality (Mouse type). “Peacocks” were more prone than “Mice” to look for immediate financial gains and ostentatious consumption, whereas “Mice” were more anxious and insecure in their ambivalent attitudes to money and were more concerned about their financial futures. Despite the similar importance attached to material possessions, the two types of materialism should be considered separately in future research.

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  • Górnik-Durose, Małgorzata E. & Pilch, Irena, 2016. "The dual nature of materialism. How personality shapes materialistic value orientation," Journal of Economic Psychology, Elsevier, vol. 57(C), pages 102-116.
    • Handle: RePEc:eee:joepsy:v:57:y:2016:i:c:p:102-116
    DOI: 10.1016/j.joep.2016.09.008
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    References listed on IDEAS

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    Cited by:

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    2. Francine Zanin Bagatini & E. R. D. Vaz & A. C. Petkowicz & K. Basso & J. Pauli, 2022. "Do materialistic individuals donate less? Exploring the moderating effect of the need to belong in monetary donations to volunteering groups," International Review on Public and Nonprofit Marketing, Springer;International Association of Public and Non-Profit Marketing, vol. 19(4), pages 805-818, December.
    3. Jin, S. Venus & Ryu, Ehri, 2020. "“I'll buy what she's #wearing†: The roles of envy toward and parasocial interaction with influencers in Instagram celebrity-based brand endorsement and social commerce," Journal of Retailing and Consumer Services, Elsevier, vol. 55(C).
    4. Małgorzata E. Górnik-Durose, 2021. "Regulatory Focus in Materialists and Its Consequences for Their Well-Being," Journal of Happiness Studies, Springer, vol. 22(6), pages 2781-2801, August.
    5. Małgorzata E. Górnik-Durose, 2020. "Materialism and Well-Being Revisited: The Impact of Personality," Journal of Happiness Studies, Springer, vol. 21(1), pages 305-326, January.

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