IDEAS home Printed from https://ideas.repec.org/a/eee/jbrese/v93y2018icp242-254.html
   My bibliography  Save this article

Strategic entry and operational integration of emerging market firms: The case of Cemex, Beko and Tata Steel in the UK

Author

Listed:
  • Özcan, Gül Berna
  • Coronado Mondragon, Adrian E.
  • Harindranath, G.

Abstract

This paper explores strategic entry and operational integration of emerging market multinational enterprises (EMNEs) in mature markets through an analysis of Mexico's Cemex, Turkey's Beko and India's Tata Steel in the UK. The research points out that the UK entry decision is strategically associated with gaining reputation and prestige to become globally recognised brands for respective firms. Another advantage lies in their will to access high quality product and customer markets. By examining the supply chains and the use of information technology for management and control of operations we are able to trace both radical adjustments as well as incremental changes in the post entry trajectories of the selected firms. However, the findings show that slow-down in mature economies, sluggish global growth and competition from China put new pressures on EMNEs' operational ability and internationalisation ambitions.

Suggested Citation

  • Özcan, Gül Berna & Coronado Mondragon, Adrian E. & Harindranath, G., 2018. "Strategic entry and operational integration of emerging market firms: The case of Cemex, Beko and Tata Steel in the UK," Journal of Business Research, Elsevier, vol. 93(C), pages 242-254.
    • Handle: RePEc:eee:jbrese:v:93:y:2018:i:c:p:242-254
    DOI: 10.1016/j.jbusres.2018.02.024
    as

    Download full text from publisher

    File URL: http://www.sciencedirect.com/science/article/pii/S0148296318300997
    Download Restriction: Full text for ScienceDirect subscribers only
    File URL: https://libkey.io/10.1016/j.jbusres.2018.02.024?utm_source=ideas
    LibKey link: if access is restricted and if your library uses this service, LibKey will redirect you to where you can use your library subscription to access this item
    ---><---

    As the access to this document is restricted, you may want to search for a different version of it.

    References listed on IDEAS

    as
    1. Ravi Ramamurti, 2004. "Developing countries and MNEs: extending and enriching the research agenda," Journal of International Business Studies, Palgrave Macmillan;Academy of International Business, vol. 35(4), pages 277-283, July.
    2. Bonaglia, Federico & Goldstein, Andrea & Mathews, John A., 2007. "Accelerated internationalization by emerging markets' multinationals: The case of the white goods sector," Journal of World Business, Elsevier, vol. 42(4), pages 369-383, December.
    3. Ahmed, Zafar U. & Mohamad, Osman & Tan, Brian & Johnson, James P., 2002. "International risk perceptions and mode of entry: a case study of Malaysian multinational firms," Journal of Business Research, Elsevier, vol. 55(10), pages 805-813, October.
    4. Fan, Joseph P.H. & Wong, T.J. & Zhang, Tianyu, 2007. "Politically connected CEOs, corporate governance, and Post-IPO performance of China's newly partially privatized firms," Journal of Financial Economics, Elsevier, vol. 84(2), pages 330-357, May.
    5. Suma Athreye & Sandeep Kapur, 2009. "The Internationalization of Chinese and Indian Firms: Trends, Motivations and Strategy," Birkbeck Working Papers in Economics and Finance 0904, Birkbeck, Department of Economics, Mathematics & Statistics.
    6. Klein, Saul & Wöcke, Albert, 2007. "Emerging global contenders: The South African experience," Journal of International Management, Elsevier, vol. 13(3), pages 319-337, September.
    7. John H. Dunning, 1977. "Trade, Location of Economic Activity and the MNE: A Search for an Eclectic Approach," Palgrave Macmillan Books, in: Bertil Ohlin & Per-Ove Hesselborn & Per Magnus Wijkman (ed.), The International Allocation of Economic Activity, chapter 12, pages 395-418, Palgrave Macmillan.
    8. Peter S Davis & Ashay B Desai & John D Francis, 2000. "Mode of International Entry: An Isomorphism Perspective," Journal of International Business Studies, Palgrave Macmillan;Academy of International Business, vol. 31(2), pages 239-258, June.
    9. Peter J Buckley & Pervez N Ghauri, 2004. "Globalisation, economic geography and the strategy of multinational enterprises," Journal of International Business Studies, Palgrave Macmillan;Academy of International Business, vol. 35(3), pages 255-255, May.
    10. Buckley, Peter J. & Elia, Stefano & Kafouros, Mario, 2014. "Acquisitions by emerging market multinationals: Implications for firm performance," Journal of World Business, Elsevier, vol. 49(4), pages 611-632.
    11. Tanses Gülsoy & Özlem Özkanlı & Richard Lynch, 2013. "Effective international expansion strategies of emerging countries: the strategies that helped Arçelik," Management Research Review, Emerald Group Publishing Limited, vol. 36(1), pages 4-32, January.
    12. José de la Torre & Richard W Moxon, 2001. "Introduction to the Symposium E-Commerce and Global Business: The Impact of the Information and Communication Technology Revolution on the Conduct of International Business," Journal of International Business Studies, Palgrave Macmillan;Academy of International Business, vol. 32(4), pages 617-639, December.
    13. John H. Dunning & Changsu Kim & Donghyun Park, 2008. "Old Wine in New Bottles: A Comparison of Emerging-Market TNCs Today and Developed-Country TNCs Thirty Years Ago," Chapters, in: Karl P. Sauvant (ed.), The Rise of Transnational Corporations from Emerging Markets, chapter 8, Edward Elgar Publishing.
    14. Ana R. del Águila & Sebastián Bruque & Antonio Padilla, 2002. "Global Information Technology Management and Organizational Analysis: Research Issues," Journal of Global Information Technology Management, Taylor & Francis Journals, vol. 5(4), pages 18-37, October.
    15. Kotabe, Masaaki & Kothari, Tanvi, 2016. "Emerging market multinational companies’ evolutionary paths to building a competitive advantage from emerging markets to developed countries," Journal of World Business, Elsevier, vol. 51(5), pages 729-743.
    16. Suma Athreye & Sandeep Kapur, 2009. "Introduction: The internationalization of Chinese and Indian firms: trends, motivations and strategy," Industrial and Corporate Change, Oxford University Press and the Associazione ICC, vol. 18(2), pages 209-221, April.
    17. Chen, Victor Zitian & Li, Jing & Shapiro, Daniel M., 2012. "International reverse spillover effects on parent firms: Evidences from emerging-market MNEs in developed markets," European Management Journal, Elsevier, vol. 30(3), pages 204-218.
    18. Alain Verbeke & Vernon Bachor & Brenda Nguyen, 2013. "Procedural Justice, Not Absorptive Capacity, Matters in Multinational Enterprise ICT Transfers," Management International Review, Springer, vol. 53(4), pages 535-554, August.
    19. Federico BONAGLIA & Andrea GOLDSTEIN & John MATHEWS, 2006. "Accelerated Internationalisation by Emerging Multinationals: the Case of White Goods Sector," Working Papers 270, Universita' Politecnica delle Marche (I), Dipartimento di Scienze Economiche e Sociali.
    20. Sergei Guriev & Andrei Rachinsky, 2005. "The Role of Oligarchs in Russian Capitalism," Journal of Economic Perspectives, American Economic Association, vol. 19(1), pages 131-150, Winter.
    21. Pehrsson, Anders, 2008. "Strategy antecedents of modes of entry into foreign markets," Journal of Business Research, Elsevier, vol. 61(2), pages 132-140, February.
    22. Chen, Tain-Jy, 2006. "Liability of foreignness and entry mode choice: Taiwanese firms in Europe," Journal of Business Research, Elsevier, vol. 59(2), pages 288-294, February.
    23. Yadong Luo & Rosalie L Tung, 2007. "International expansion of emerging market enterprises: A springboard perspective," Journal of International Business Studies, Palgrave Macmillan;Academy of International Business, vol. 38(4), pages 481-498, July.
    24. Smitha R. Nair & Mehmet Demirbag & Kamel Mellahi, 2015. "Reverse Knowledge Transfer from Overseas Acquisitions: A Survey of Indian MNEs," Management International Review, Springer, vol. 55(2), pages 277-301, April.
    25. Keith D. Brouthers & Lance Eliot Brouthers, 2003. "Why Service and Manufacturing Entry Mode Choices Differ: The Influence of Transaction Cost Factors, Risk and Trust," Journal of Management Studies, Wiley Blackwell, vol. 40(5), pages 1179-1204, July.
    26. Peter J Buckley & Pervez N Ghauri, 2004. "Globalisation, economic geography and the strategy of multinational enterprises," Journal of International Business Studies, Palgrave Macmillan;Academy of International Business, vol. 35(2), pages 81-98, March.
    27. Klaus E. Meyer & Ram Mudambi & Rajneesh Narula, 2011. "Multinational Enterprises and Local Contexts: The Opportunities and Challenges of Multiple Embeddedness," Journal of Management Studies, Wiley Blackwell, vol. 48(2), pages 235-252, March.
    28. Subramanian Rangan & Metin Sengul, 2009. "Information technology and transnational integration: Theory and evidence on the evolution of the modern multinational enterprise," Journal of International Business Studies, Palgrave Macmillan;Academy of International Business, vol. 40(9), pages 1496-1514, December.
    29. Sambharya, Rakesh B. & Kumaraswamy, Arun & Banerjee, Snehamay, 2005. "Information technologies and the future of the multinational enterprise," Journal of International Management, Elsevier, vol. 11(2), pages 143-161, June.
    30. Andersen, Torben Juul & Foss, Nicolai Juul, 2005. "Strategic opportunity and economic performance in multinational enterprises: The role and effects of information and communication technology," Journal of International Management, Elsevier, vol. 11(2), pages 293-310, June.
    31. Ramamurti, Ravi, 2012. "Competing with emerging market multinationals," Business Horizons, Elsevier, vol. 55(3), pages 241-249.
    32. repec:hal:spmain:info:hdl:2441/1cu21pio6c90g9i5oedr5hnaa3 is not listed on IDEAS
    33. Asli M. Colpan & Geoffrey Jones, 2016. "Business groups, entrepreneurship and the growth of the Ko� Group in Turkey," Business History, Taylor & Francis Journals, vol. 58(1), pages 69-88, January.
    Full references (including those not matched with items on IDEAS)

    Citations

    Citations are extracted by the CitEc Project, subscribe to its RSS feed for this item.
    as


    Cited by:

    1. Zahoor, Nadia & Khan, Zaheer & Shenkar, Oded, 2023. "International vertical alliances within the international business field: A systematic literature review and future research agenda," Journal of World Business, Elsevier, vol. 58(1).
    2. Mukherjee, Debmalya & Kumar, Satish & Mukherjee, Deepraj & Goyal, Kirti, 2022. "Mapping five decades of international business and management research on India: A bibliometric analysis and future directions," Journal of Business Research, Elsevier, vol. 145(C), pages 864-891.
    3. Ozkan, Kubilay S.L. & Khan, Huda & Deligonul, Seyda & Yeniyurt, Sengun & Gu, Qian (Cecilia) & Cavusgil, Erin & Xu, Shichun, 2022. "Race for market share gains: How emerging market and advanced economy MNEs perform in each other’s turf," Journal of Business Research, Elsevier, vol. 150(C), pages 208-222.
    4. Mukherjee, Debmalya & Makarius, Erin E. & Stevens, Charles E., 2021. "A reputation transfer perspective on the internationalization of emerging market firms," Journal of Business Research, Elsevier, vol. 123(C), pages 568-579.
    5. Luis Alfonso Dau & Jiatao Li & Marjorie A. Lyles & Aya S. Chacar, 2022. "Informal institutions and the international strategy of MNEs: Effects of institutional effectiveness, convergence, and distance," Journal of International Business Studies, Palgrave Macmillan;Academy of International Business, vol. 53(6), pages 1257-1281, August.
    6. Mara Bergamaschi & Cristina Bettinelli & Elena Lissana & Pasquale Massimo Picone, 2021. "Past, ongoing, and future debate on the interplay between internationalization and digitalization," Journal of Management & Governance, Springer;Accademia Italiana di Economia Aziendale (AIDEA), vol. 25(4), pages 983-1032, December.
    7. Liou, Ru-Shiun & Faifman, Leon & Ellis, Kimberly, 2023. "Navigating political risk: Protectionism and ownership strategy in cross-border M&As," Journal of Business Research, Elsevier, vol. 162(C).
    8. Mazouz, Khelifa & Wood, Geoffrey & Yin, Shuxing & Zhang, Mao, 2021. "Comprehending the outward FDI from Latin America and OCED: A comparative perspective," International Business Review, Elsevier, vol. 30(5).
    9. Billur Akdeniz, M. & Berk Talay, M., 2022. "Happily (N)ever after: An empirical examination of the termination of IJVs across emerging versus developed markets," Journal of Business Research, Elsevier, vol. 148(C), pages 390-404.
    10. Hossain, Mokter, 2021. "Frugal innovation and sustainable business models," Technology in Society, Elsevier, vol. 64(C).

    Most related items

    These are the items that most often cite the same works as this one and are cited by the same works as this one.
    1. Alessia Amighini & Claudio Cozza & Elisa Giuliani & Roberta Rabellotti & Vittoria Scalera, 2015. "Multinational enterprises from emerging economies: what theories suggest, what evidence shows. A literature review," Economia e Politica Industriale: Journal of Industrial and Business Economics, Springer;Associazione Amici di Economia e Politica Industriale, vol. 42(3), pages 343-370, September.
    2. Sanfilippo, Marco, 2015. "FDI from emerging markets and the productivity gap—An analysis on affiliates of BRICS EMNEs in Europe," International Business Review, Elsevier, vol. 24(4), pages 665-676.
    3. Conti, Claudio Ramos & Parente, Ronaldo & de Vasconcelos, Flávio C., 2016. "When distance does not matter: Implications for Latin American multinationals," Journal of Business Research, Elsevier, vol. 69(6), pages 1980-1992.
    4. Irina Jormanainen & Alexei Koveshnikov, 2012. "International Activities of Emerging Market Firms," Management International Review, Springer, vol. 52(5), pages 691-725, October.
    5. Sanfilippo, Marco, 2013. "Investing abroad from the bottom of the productivity ladder : BRICS multinationals in Europe," BOFIT Discussion Papers 26/2013, Bank of Finland, Institute for Economies in Transition.
    6. Mehmet Demirbag & Martina McGuinness & Hüseyin Altay, 2010. "Perceptions of Institutional Environment and Entry Mode," Management International Review, Springer, vol. 50(2), pages 207-240, April.
    7. repec:zbw:bofitp:2013_026 is not listed on IDEAS
    8. Buckley, Peter J. & Munjal, Surender & Enderwick, Peter & Forsans, Nicolas, 2016. "The role of experiential and non-experiential knowledge in cross-border acquisitions: The case of Indian multinational enterprises," Journal of World Business, Elsevier, vol. 51(5), pages 675-685.
    9. Ravi Ramamurti & Jenny Hillemann, 2018. "What is “Chinese” about Chinese multinationals?," Journal of International Business Studies, Palgrave Macmillan;Academy of International Business, vol. 49(1), pages 34-48, January.
    10. Yadong Luo & Rosalie L Tung, 2018. "A general theory of springboard MNEs," Journal of International Business Studies, Palgrave Macmillan;Academy of International Business, vol. 49(2), pages 129-152, February.
    11. Jain, Naveen Kumar & Celo, Sokol & Kumar, Vikas, 2019. "Internationalization speed, resources and performance: Evidence from Indian software industry," Journal of Business Research, Elsevier, vol. 95(C), pages 26-37.
    12. Thite, Mohan & Wilkinson, Adrian & Budhwar, Pawan & Mathews, John A., 2016. "Internationalization of emerging Indian multinationals: Linkage, leverage and learning (LLL) perspective," International Business Review, Elsevier, vol. 25(1), pages 435-443.
    13. Zhao, Shasha & Liu, Xiaohui & Andersson, Ulf & Shenkar, Oded, 2022. "Knowledge management of emerging economy multinationals," Journal of World Business, Elsevier, vol. 57(1).
    14. Liedong, Tahiru Azaaviele & Peprah, Augustine Awuah & Amartey, Abednego Okoe & Rajwani, Tazeeb, 2020. "Institutional voids and firms' resource commitment in emerging markets: A review and future research agenda," Journal of International Management, Elsevier, vol. 26(3).
    15. Ozkan, Kubilay S.L. & Khan, Huda & Deligonul, Seyda & Yeniyurt, Sengun & Gu, Qian (Cecilia) & Cavusgil, Erin & Xu, Shichun, 2022. "Race for market share gains: How emerging market and advanced economy MNEs perform in each other’s turf," Journal of Business Research, Elsevier, vol. 150(C), pages 208-222.
    16. Sanfilippo, Marco, 2013. "Investing abroad from the bottom of the productivity ladder: BRICS multinationals in Europe," BOFIT Discussion Papers 26/2013, Bank of Finland Institute for Emerging Economies (BOFIT).
    17. Demirbag, Mehmet & McGuinness, Martina & Akin, Ahmet & Bayyurt, Nizamettin & Basti, Eyup, 2016. "The professional service firm (PSF) in a globalised economy: A study of the efficiency of securities firms in an emerging market," International Business Review, Elsevier, vol. 25(5), pages 1089-1102.
    18. Buckley, Peter J. & Munjal, Surender & Enderwick, Peter & Forsans, Nicolas, 2016. "Cross-border acquisitions by Indian multinationals: Asset exploitation or asset augmentation?," International Business Review, Elsevier, vol. 25(4), pages 986-996.
    19. Buckley, Peter J. & Hashai, Niron, 2014. "The role of technological catch up and domestic market growth in the genesis of emerging country based multinationals," Research Policy, Elsevier, vol. 43(2), pages 423-437.
    20. Scuotto, Veronica & Garcia-Perez, Alexeis & Nespoli, Chiara & Messeni Petruzzelli, Antonio, 2020. "A repositioning organizational knowledge dynamics by functional upgrading and downgrading strategy in global value chain," Journal of International Management, Elsevier, vol. 26(4).
    21. Keith D. Brouthers & Liang Chen & Sali Li & Noman Shaheer, 2022. "Charting new courses to enter foreign markets: Conceptualization, theoretical framework, and research directions on non-traditional entry modes," Journal of International Business Studies, Palgrave Macmillan;Academy of International Business, vol. 53(9), pages 2088-2115, December.

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:eee:jbrese:v:93:y:2018:i:c:p:242-254. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    If CitEc recognized a bibliographic reference but did not link an item in RePEc to it, you can help with this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Catherine Liu (email available below). General contact details of provider: http://www.elsevier.com/locate/jbusres .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.