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A motivational–cognitive model of creativity and the role of autonomy

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  • Li, Hua
  • Li, Fuli
  • Chen, Tingting

Abstract

Recent research has questioned the assumed positive relationship between intrinsic motivation and creativity. Going beyond previous studies that explored the question of “when” intrinsic motivation affects creativity, this research addresses the question of “how.” Drawing on motivated information processing theory, we propose a motivational-cognitive model of creativity, such that intrinsic motivation exerts a positive indirect effect on creativity through cognitive flexibility. Results from two field studies provide convincing empirical evidence for our central hypothesis. To further explore how the motivational–cognitive processes to creativity are stimulated, we identify job autonomy as a contextual antecedent and find that job autonomy is positively and serially related to creativity through intrinsic motivation and cognitive flexibility. Moreover, such a serial mediating effect is stronger when supervisory autonomy support is high. Theoretical and practical implications are discussed.

Suggested Citation

  • Li, Hua & Li, Fuli & Chen, Tingting, 2018. "A motivational–cognitive model of creativity and the role of autonomy," Journal of Business Research, Elsevier, vol. 92(C), pages 179-188.
  • Handle: RePEc:eee:jbrese:v:92:y:2018:i:c:p:179-188
    DOI: 10.1016/j.jbusres.2018.07.025
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    References listed on IDEAS

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    Cited by:

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    6. David Karpa & Torben Klarl & Michael Rochlitz, 2021. "Artificial Intelligence, Surveillance, and Big Data," Bremen Papers on Economics & Innovation 2108, University of Bremen, Faculty of Business Studies and Economics.
    7. Ogbeibu, Samuel & Pereira, Vijay & Emelifeonwu, Jude & Gaskin, James, 2021. "Bolstering creativity willingness through digital task interdependence, disruptive and smart HRM technologies," Journal of Business Research, Elsevier, vol. 124(C), pages 422-436.

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